Saumyajit Baidya

• Lead strategic transformation to evolve from product-oriented marketing to solutions-driven value selling; build sectoral GTM strategies aligned to business priorities.
• Shape portfolio direction and commercialization plans through market intelligence, customer insights and cross-functional partnership (sales, operations, finance, tech).
• Drive CRM (Salesforce) adoption and pricing automation to improve visibility, TAT and governance across quote-to-cash.
• Enable sales and channel performance via structured programs, incentive mechanisms, and capability partnerships.
• Support APAC export strategies and channel expansion with country-specific activation and stakeholder alignment.

Key achievements

• CRM project: streamlined quote-to-cash workflows and improved visibility in sales order conversion.
• Automation project: implemented pricing portal to automate price calculations for 1,000+ SKUs.
• Conceptualized and implemented IDEA Awards (industry-first platform) to strengthen influencer ecosystem engagement.

• Owned product and brand positioning across building products; crafted messaging, channel strategy, customer experience programs, PR and budgets.
• Led central and regional promotions; managed agencies to reach end customers, influencers, contractors and EPC ecosystem.
• Built content engine (videos, collateral, blogs, email campaigns, testimonials) and established digital marketing KPIs with ROI tracking.
• Conducted market sizing and application-led opportunity assessment for coated steel in roofing, wall cladding, solar and decking segments.
• Key achievements
• Launched FORTISS 470 (innovative standing seam profile).
• Initiated Campus Connect program to engage young architects through early-stage influence building.
• Conceptualized SRISHTI (VR tool) for immersive customer experience and consultative specification support.
• Led 360 brand campaign “Inspire your Senses with LYSAGHT”.
• Created Roof Diagnostics Service as a differentiated value proposition to strengthen preference and win-rate.
• Executed growth marketing campaigns for roof and wall cladding products with 30%+ YoY growth in lead generation and sales conversion.

• Developed value propositions and differentiated messaging; translated VOC into product gap analysis and roadmap inputs.
• Defined pricing strategy for new and existing portfolio; supported business cases through benchmarking and financial modeling.
• Drove channel engagement via communication programs and incentives to improve partner collaboration and sales performance.

• Led end-to-end product launches from concept and design through production, promotion and market introduction.
• Built operating plans to deliver growth in market share, revenue, profit and ROI across channels and key customers.
• Developed product characteristics, branding and packaging; evaluated pricing scenarios and post-launch performance.
• Conducted competitor benchmarking and developed innovative value offerings to strengthen penetration.
• Key achievements
• Devised and executed go-to-market strategy for 2-wheeler and passenger car batteries.
• Developed and launched a pan-India Mechanic Loyalty Program (2016).
• Implemented programs including e-rickshaw battery introduction, new trade discount policy, tubular batteries and 2W VRLA batteries.
• Won Best Support Function Award (FY’15–16) at National Sales and Marketing Conference.
• Runner-up in TATA AutoComp INNOVISTA 2015 for flat plate lead-acid solar battery development.