SAURABH ASTHANA

• Lead multi-district farmer engagement programs (meetings, demos, testimonials) for GAPL products at DeHaat Model Centres.
• Implement and scale agri-tech solutions to rural DeHaat centers for improved productivity.
• Drive awareness campaigns at DeHaat centers to promote technology adoption among farmers.
• Conduct market surveys to assess labor demand and agriculture activity specific to DeHaat operations.
• Organize regional spot meetings and field visits for DeHaat center performance optimization.
• Resolve operational issues related to harvesting, equipment, and sales at DeHaat Model Centres.
• Manage liquidation support and performance monitoring of GAPL products at DeHaat centers.
• Oversee onboarding, training, and performance of new DeHaat Center Points in the region.
• Mentor project teams to align DeHaat centre objectives with company goals and boost regional outcomes.

- *Key Achievements:*

- Part of successful VR Model implementation
- Contributed to Soil Testing Mission in Sugar Mills
- Achieved highest cattle feed and supplement sales in 3 months through a new MDC

- DeHaat Ratn Award for outstanding contribution to farmer engagement and business growth

• Mentored and developed high-potential employees for leadership roles through individualized career development plans and opportunities for growth.

• Managing and coordinating with retailers of BLF center
• Delivering valuable strategies and providing information regarding detailed procedures they might need to improve upon in the organization
• Designing and conducting meetings at farmer level
• Approaching businesses to offer valuable sales solutions along with providing suggestions on service improvements. Analyzing the current growth rate & planning strategy laid for augmenting the turnover
• Conducting Market survey for demo plots and appointing new BLF centers
• Maintain relationship through regular communications and update with clients for generating business
• Leading performance of products and market intelligence trial updates and planning
• Mentoring, coaching, motivating, and driving for desired business and operational results as well as building sustain

- Managed Arize marketing at district level

- Promoted rice seed business and other Bayer products

- Designed and conducted meetings in assigned area

- Analyzed and reported field study feedback to management

- Coordinated with farmers and retailers for purchase and sales

- *Key Achievements:*

- Achieved 10x growth in Arize Highbread sales in 1 year
- Focused on Arize Bold and 6444 Gold Paddy Seed for success

• Abstracted & implemented competitive plans based on review & analysis of competition and market information to fine-tune business
• Responsible for manage and coordinate marketing, advertising, brand management and promotional activities SHGs and Agri input shop
• Create Farmers club and linkages with Govt. schemes
• Facilitate in awareness program of agriculture and allied activities
• Resolved problems that arose throughout process harvesting, managing, equipment and selling
• Contributed inputs to enhance performance levels. Responsible for planning and overseeing a new marketing initiative.
• Collaborated with management on sales goals, planning, & forecasting, maintaining short- and long-term business plans.

• Worked with Government of India scheme is Agri-Clinic and Agri-Business managed by MANAGE Hyderabad
• Maintained relationships with clients by providing support; researching and recommending new opportunities; recommending profit and service improvements.
• Contributed to team effort by accomplishing related results as needed.

• Provided Zytonic and Zytonic- M polymer-based products to farmers
• Six months with proven ability of best sales executive in north India zone of Zydex Industry
• Sales promotional activities