Listening Songs
Saurabh Nailwal
SALES & MARKETING PROFESSIONAL (FMCG)
Jalandhar
Summary
Result-oriented Sales & Marketing professional with 12.6 years of progressive experience in the FMCG industry, specializing in beverages and food categories. Proven expertise in sales growth, distribution expansion, team leadership, and market execution. Adept at driving secondary volumes, managing distributors, improving outlet activation, and executing trade marketing initiatives to achieve aggressive business targets.
Overview
13
13
years of professional experience
2
2
Languages
Work History
Sales Executive
Wave Beverages Pvt. Ltd. (Coca-Cola)
01.2024 - Current
- Managing 9 distributors and leading a team of 10 PSRs.
- Driving secondary sales and ensuring beat productivity.
- Executing market expansion and visibility initiatives.
- Monitoring daily targets, outlet coverage, and stock availability.
- Ensuring effective execution of company sales drives and schemes.
- Surrounding Areas
Customer Executive (CE)
Varun Beverages Pvt. Ltd. (Pepsi)
08.2023 - 10.2023
- Managed 3 distributors and 6 PSRs.
- Drove secondary sales and distributor productivity.
- Ensured execution of sales programs and outlet activation.
- Strengthened distribution efficiency in assigned territory.
- Surrounding Areas
Team Leader
Reliance Retail Ltd. (B2B)
07.2022 - 08.2023
- Handled 3 SCP locations: Tanda, Mukerian & Talwara.
- Led a team of 6 salesmen; planned and monitored daily targets and execution drives (P1, P2 customers).
- Ensured on-time stock delivery as per order booking schedules.
- Drove Rishta incentive programs with minimum 20% incentive achievement.
- Executed HDPV coupon campaigns through WhatsApp groups & broadcasts.
- Outer Areas
Field Executive
Ludhiana Beverages Pvt. Ltd. (Coca-Cola)
09.2019 - 06.2022
- Managed 4 routes, 4 PSRs, and 1 sub-distributor (2 USPs).
- Drove brand-wise ND, visibility, and POP execution focused on Bronze category outlets.
- Implemented planogram compliance and NP placement.
- Conducted weekly reviews on red outlets and beat activation; achieved 90%+ beat activation.
- City
Sales Executive
Bauli India Bakes & Sweets Pvt. Ltd.
01.2018 - 08.2019
- Managed 1 super stockist and 8 sub-distributors.
- Planned weekly primary sales and executed sampling programs in school canteens.
- Ensured complete coverage of A-category outlets and enhanced salesman effectiveness.
- Jalandhar, Amritsar, Pathankot
Sales Officer
Chipita India Pvt. Ltd.
09.2015 - 12.2017
- Appointed CSA and super stockists; rolled out local promotional campaigns.
- Led and coached 7 TSIs; coordinated with senior management for competitive strategies.
- Pathankot
Junior Distribution Officer
Inbisco India Pvt. Ltd.
05.2013 - 08.2015
- Key role in new company launch; covered Jalandhar, Hoshiarpur, Kapurthala, and Phagwara.
- Defined sales targets and resolved distributor/consumer grievances effectively.
- Punjab
Education
Bachelor of Arts - undefined
Sam Higginbottom University
01.2013
Intermediate - undefined
Punjab School Education Board
01.2008
High School - undefined
Punjab School Education Board
01.2005
Skills
FMCG Sales Operations & Route-to-Market Planning
DECLARATION
I hereby declare that the above information is true and correct to the best of my knowledge. Date: ____________ (Saurabh Nailwal)
Interests
Timeline
Sales Executive
Wave Beverages Pvt. Ltd. (Coca-Cola)
01.2024 - Current
Customer Executive (CE)
Varun Beverages Pvt. Ltd. (Pepsi)
08.2023 - 10.2023
Team Leader
Reliance Retail Ltd. (B2B)
07.2022 - 08.2023
Field Executive
Ludhiana Beverages Pvt. Ltd. (Coca-Cola)
09.2019 - 06.2022
Sales Executive
Bauli India Bakes & Sweets Pvt. Ltd.
01.2018 - 08.2019
Sales Officer
Chipita India Pvt. Ltd.
09.2015 - 12.2017
Junior Distribution Officer
Inbisco India Pvt. Ltd.
05.2013 - 08.2015
Bachelor of Arts - undefined
Sam Higginbottom University
Intermediate - undefined
Punjab School Education Board
High School - undefined
Punjab School Education Board