Dynamic MBA graduate specializing in Marketing and Sales, with over two years of impactful experience in the FMCG sector at Dabur Ltd. Achieved a remarkable 25% year-on-year revenue growth while expanding retail coverage by 30%, consistently exceeding sales targets. Recognized for exceptional sales performance, possessing strong expertise in distribution management, client relationship building, product launches, market research, and strategic sales planning. Eager to leverage this proven track record in a Sales Officer role within the FMCG industry to drive growth and enhance market presence.
Responsibilities:
• Consistently achieved 120%+ of monthly and quarterly sales targets, contributing to overall team revenue growth.
• Expanded retail coverage by 30% through new outlet acquisition and strengthening relationships with existing clients.
• Promoted and launched new product lines, increasing category sales and brand visibility.
• Managed relationships with 200+ retailers and wholesalers, ensuring repeat business and long-term partnerships.
• Coordinated with distributors and stockists to ensure timely supply chain management and product availability.
• Conducted market research and competitor analysis to identify opportunities and improve sales strategies.
Key Achievements:
• Awarded “Best Sales Performance” by Dabur Ltd. in Q3 2022 for exceeding sales targets and contribution to market expansion.
• Increased territory revenue by 20% year-on-year through strategic retail expansion and promotions.
• Expanded distributor network leading to improved secondary sales and product penetration.
• Trained and guided new retail partners, enhancing product placement and visibility.
FMCG Sales & Distribution
• Best Sales Performance – Q3 2022, Dabur Ltd.
• 20% YoY revenue growth in territory sales.
MS Excel – Advanced for sales analysis, reporting, and forecasting
CRM Software (eg, Salesforce) – Client management and sales tracking
MS PowerPoint & Word – Presentations and documentation
FMCG Sales & Marketing Training – Dabur Ltd.
FMCG Sales & Marketing Training – Dabur Ltd.
Advanced Excel for Sales & Analytics
MS Office Certification
https://www.linkedin.com/in/yogesh-mehra-520465290