Abhishek Srivastava

Business & Revenue Growth:

Responsible for overall business growth, revenue generation, and achievement of annual, monthly, and campaign-wise admission targets for the Vidyapeeth centre.

Admissions & Conversion:

Drive student admissions across NEET, JEE, and other academic programs by managing walk-ins, lead conversion, counselling effectiveness, follow-ups, and admission closure.

P&L Management:

Own centre-level P&L, revenue planning, cost control, budget utilization, and profitability while ensuring optimum resource utilization.

Team Leadership & Performance Management:

Lead and manage the centre team across counselling, tele-calling, marketing, and operations; set individual targets, monitor productivity, conduct reviews, and drive performance improvement.

Lead Generation & Marketing:

Plan and execute ATL/BTL, school outreach, local marketing, events, seminars, scholarship campaigns, and other lead-generation initiatives to strengthen the centre's market presence.

Sales Funnel Management:

Monitor the complete admission funnel—from lead generation and walk-ins to counselling, follow-ups, conversions, and fee realization—to improve conversion ratios and revenue outcomes.

Market Expansion & Business Development:

dentify new business opportunities, develop local partnerships, strengthen school/institution relationships, and expand the centre's student acquisition network.

Student & Parent Engagement:

Ensure strong student and parent engagement through PTMs, counselling sessions, workshops, academic events, feedback mechanisms, and timely resolution of concerns.

Operational Excellence:

Ensure smooth day-to-day functioning of the Vidyapeeth centre, including infrastructure readiness, batch operations, staffing, vendor coordination, compliance, and process adherence.

Data-Driven Decision Making:

Track and analyse key business metrics such as admissions, revenue, leads, walk-ins, conversion rates, productivity, collections, and target achievement to take corrective actions.

Strategic Planning:

Develop monthly and quarterly business plans, admission strategies, campaign plans, and execution roadmaps aligned with organisational objectives.

Cross-Functional Collaboration:

Coordinate with Academic, Marketing, HR, Finance, Operations, and Central teams to ensure seamless execution of business and academic initiatives.

Customer Experience & Brand Building:

Maintain high standards of student/parent experience and strengthen the brand presence of Physics Wallah in the local market

Revenue and Business Growth

• P&L Ownership: Manage overall zone profitability, revenue targets, and cost control.
• Admissions Targets: Drive student enrollment campaigns and achieve yearly admission quotas per branch.
• Market Expansion: Identify new territories and support strategic growth initiatives. [1]

Operations and Administration

• Operational Excellence: Ensure smooth daily functioning across multiple school campuses.
• Budget Monitoring: Analyze expenditures against allocated branch budgets and optimize resource use.
• Cross-Functional Support: Coordinate with marketing, transport, and administrative teams to maintain compliance and safety.

Marketing & Lead Generation

• Admissions & Lead Generation: Meeting enrollment targets and driving student acquisition campaigns.
• Brand Strategy: Enhancing institutional reputation and market positioning within the region.
• Outreach & Communications: Managing community events, digital campaigns, and public relations. ATL/BTL

• Managing the day-to-day activities of a team of 25 people.
• Sourcing leads from various activities through ATL and BTL.
• Campaign in government and private sectors for corporate tie-ups.
• Developed and executed B2B sales strategies targeting schools and educational institutions, and built and maintained strong relationships with key decision-makers, including principals, trustees, and procurement heads, accelerating the sales cycle.
• Successfully pitched and closed deals for Vedantu App and Recorded Lectures across CBSE, ICSE, and state board institutions, expanding market reach in the region.
• Nurtured and mentored all Below the Line activities, such as seminars in schools for tie-ups, template distribution, and participation in local and social events for public awareness, and lead generation.
• Responsible for lead generation, calling to sales conversion of both B2B and B2C.
• Contributed over 7 crore in revenue at Vedantu through targeted B2C and B2B educational sales strategies.
• Empowering team members with skills to improve their confidence and product knowledge.
• Hired and trained the team. Reviewed, implemented, and updated company records related to team activities for future reference.
• Developing and implementing a timeline to achieve targets for revenue generation.

• Handled Narayana School and endeavoured to set up Narayana Junior Science College at multiple locations, such as Andheri, and Bhayander in Mumbai.
• Revenue assurance of the branches through admissions and management of cash flow by timely collections.
• Drive the P&L with the business plans, budget planning, and cost optimisation while upholding the organisation's quality standards.
• Generated over 8 crore in revenue and successfully facilitated 1,200+ new admissions over the course of my professional journey, demonstrating strong expertise in revenue generation, student acquisition, and business growth within the education sector.
• Handled a team of over 50 people, including Administration, Admissions, Sales, Operations, and Marketing.
• Nurtured and mentored all Below the Line (BTL) activities, such as seminars in the coaching centre for tie-ups, template distribution, RWA activities, mall activities, sponsored and participated in local and social events for public awareness, and vendor sourcing for admission.
• Spearheaded targeted outreach campaigns to drive student admissions, and executed follow-up campaigns via calls, SMS, and WhatsApp to nurture leads and convert cold inquiries into enrolments.
• Planned and conducted regular Parent-Teacher Meetings (PTMs) to discuss student progress, performance, and academic improvement strategies.
• Initiated parent engagement programmes such as academic workshops, counselling sessions, and student showcase events, to strengthen school-parent relationships.
• Organised internal academic events, including quiz competitions, career guidance sessions, mock tests, and student orientation programmes.
• Oversaw daily operations of the centre, including vendor sourcing, infrastructure readiness, and managed inventory of teaching materials, tech resources, and academic infrastructure to support uninterrupted learning.
• Generate the regular reports for Management, highlighting the achievements, challenges, and areas for improvement.
• Coordinated with legal and regulatory bodies, ensuring full compliance with local laws and regulations across all branch operations.

• Generated leads from the given database, identified decision-makers within targeted leads, and initiated the sales process.
• Developed client relations and closed deals with SMEs, MSMEs, and CEOs.
• Penetrated all targeted accounts and originated sales opportunities for the company's products and services.
• Set up and deliver sales presentations, product and services demonstrations on a daily basis.
• Ensured systematic follow-up with the client organisation to take the sales pitch to a time-bound closure.
• Ensured that all payments are collected as per the company's payment terms.
• Drove 3 Cr in revenue by onboarding over 700 new clients, contributing significantly to business growth and customer base expansion.
• Developed and implemented sales strategies to increase branch profitability.
• Monitored and analysed market trends, competitor activity, product innovations, and customer needs and preferences.
• Coached staff on product knowledge, sales techniques, and customer service standards.
• Conducted regular performance reviews of the sales team to ensure that goals were met.
• Created weekly reports detailing branch activities such as sales volume, budgeting, and inventory levels.
• Managed daily operations of the branch, including staffing, scheduling, and training.
• Established relationships with key customers to foster loyalty and repeat business opportunities.
• Recruited qualified candidates for open positions within the branch team.
• Delivered staggering revenue from new clients, handled a team of 15 people, and helped them achieve their sales goals every month.

• Managing the day-to-day activities of a team of 15 people.
• Planned and conducted regular Parent-Teacher Meetings (PTMs) to discuss student progress, performance, and academic improvement strategies.
• Initiated parent engagement programmes such as academic workshops, counselling sessions, and student showcase events, to strengthen Centre-parent relationships.
• Organised internal academic events, including quiz competitions, career guidance sessions, mock tests, and student orientation programmes.
• Oversaw daily operations of the centre, including vendor sourcing, infrastructure readiness, and managed inventory of teaching materials, tech resources, and academic infrastructure to support uninterrupted learning.
• Generate the regular reports for Management, highlighting the achievements, challenges, and areas for improvement.
• Sourcing the leads from various activities through ATL and BTL.
• Campaign in government and private sectors for corporate tie-ups.
• Campaign in the K12 sector for the Admission Scholarship Test (ANTHE) and lead generation.
• Nurtured and mentored all Below the Line activities, such as seminars in schools for the Admission Scholarship Test (ANTHE), and for Aakash digital content, including iTutor, Crash Course, live lectures, and Test Series (All India Aakash Test Series).
• RWA activities in society, KNOP activities in societies and public places, template distribution, and sponsorship and participation in local and social events for public awareness.
• Responsible for lead generation, calling to sales conversion of both B2B and B2C.
• Achieved over 6 crore revenue through the successful enrolment of over 800 students in both long-term and short-term programmes at Aakash Institute, contributing to consistent centre growth.
• Empowering team members with skills to improve their confidence and product knowledge.
• Hired and trained the team. Reviewed, implemented, and updated company records related to team activities for future reference.
• Developing and implementing a timeline to achieve targets for revenue generation.

• Identified new business opportunities through research, customer feedback, and industry analysis.
• Conducted presentations to potential customers to demonstrate the capabilities of products or services.
• Analysed customer data to identify trends in buying behaviour, preferences, and needs.
• Maintained strong relationships with existing clients by providing prompt responses to enquiries and resolving any issues.
• Negotiated contracts with vendors for the purchase of materials, supplies, and services at competitive prices.
• Created reports detailing sales activities such as weekly, monthly, quarterly results, forecasts, and territory analyses.
• Coordinated with production teams to ensure timely delivery of products or services, according to customer specifications.
• Deal with the Signing Authority, CEO of SME, and Corporate Clients.