Sawan Singh Chauhan

Product Management Group

Ashok Leyland Ltd

Chennai

07.2021 - Current

Monitored competitors' activities to stay ahead in the market.
Participated in design reviews to ensure usability standards are being met throughout the product development cycle.
Led project planning sessions to map out timelines for feature releases.
Prepared marketing campaign budgets with finance personnel.
Managed cross-functional teams across departments, including engineering, marketing, and sales.
Worked with engineers to improve user experience and confirm builds meet user specifications.
Collected and analyzed market research data for use in forecasting.
Collaborated with marketing team and functional management to achieve business and marketing strategy objectives.
Recommended policy changes to improve marketing tactics and strategies.
Boosted customer base penetration with creative promotional approaches.
Performed post-launch analyses to measure success of feature rollouts.
Identified product gaps and generated innovative ideas to expand market share, improve customer experience and drive growth.
Leveraged technical knowledge to navigate functional requirements.
Coordinated marketing events for showcasing product and service offerings.
Identified customer needs through user interviews, surveys, focus groups, and other feedback mechanisms.
Managed product demonstrations, testimonials and benchmarks for performance evaluation.
Engaged customers through interviews to define product vision, features, and releases.
Established relationships with third party developers who could extend the reach of our products.
Provided technical guidance during troubleshooting efforts when needed.
Conducted research to determine ideal markets for products and services.
Conducted market research and competitive analysis for existing and potential products.
Worked closely with customers to determine appropriate marketing offerings and strategies for business needs.
Developed and implemented marketing strategies to increase brand awareness and sales.
Worked closely with engineering teams to ensure feature specifications are understood and implemented correctly.