Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
AccountManager
SAWOOD AHMED

SAWOOD AHMED

Senior Business Manager | Reebok | West
Mumbai

Summary

Dynamic and results-driven Senior Business Manager at American Footwear and clothing wear brand Reebok with 12+ years of experience in driving business growth, managing multi-location operations, developing high-performing teams, and improving profitability. Expert in strategic planning, P&L management, retail operations, and stakeholder management. Proven track record of consistently exceeding targets and optimizing processes.

Overview

12
12
years of professional experience

Work History

Senior Area Business Manager – Global Brand -Reebok | West

Aditya Birla Lifestyle Brands Limited
08.2025 - Current
  • Directed the operation of 26 stores across the West regions, overseeing a team of 5 Float Managers, 26 Store Managers, and 158 employees.
  • Revenue growth achieved 25 crore in revenue, with a 15% growth in LTL, by implementing strategic regional sales plans.
  • Strategic Business Development led market expansion strategies, resulting in a pipeline of 18 new stores in FY-26 exit.
  • Strong marketing and OOH for brand vision at the city level.
  • Lead, motivate, and develop a team of Area Business Managers, Store Managers, and Sales Executives.
  • Ensure optimal stock levels across stores to avoid stockouts or overstocking.
  • Collaboration with cross-functional teams, like B&M, Marketing, HR, Supply Chain, and Finance.
  • Timely execution of assigned projects.
  • Manage area P&L by monitoring store sales, expenses, margins, and overall profitability.

Area Business Manager – Global Brand -Reebok | West

Aditya Birla Lifestyle Brands Limited
12.2022 - 07.2025
  • Directed the operation of 22 stores across the West regions, overseeing a team of 3 float managers and 22 Store Managers and 124 employees.
  • 2X revenue growth achieved 58 crore in revenue, with 28% growth LTL, by implementing strategic regional sales plans.
  • Improved operational efficiency, reducing operational costs by 11% through process standardization.
  • Implemented performance monitoring frameworks, increasing overall team productivity by 2X.
  • Strategic Business Development led market expansion strategies, resulting in the opening of eight new stores in high-potential areas.
  • Ensured compliance with corporate policies and operational standards across the region.
  • 100% business model conversion from the buy-and-sell model to AFS FOFO, with a turnaround by Project Takeoff across.
  • Developed and mentored franchisee store managers, as well as brand store managers.

Area Incharge – Department Stores- Louis Philippe | Mumbai

Aditya Birla Fashion Retail Limited
08.2019 - 11.2022
  • Oversaw daily operations for 63 SIS stores, managing sales, staffing, inventory, and customer satisfaction.
  • Consistently exceeded sales targets by 105% through data-driven decision-making.
  • Mentored and trained store staff, leading to improved leadership bench strength, and reduced attrition.
  • Conducted regular business reviews with the store team leader to identify growth opportunities and gaps.
  • 100% project takeoff, pump prime planning, new SIS execution project with chains.
  • Training and Development for Channel Partners: PAN India training for Chain Partners, Department Managers, Store Managers, and Personal Shoppers during the COVID pandemic.

Assistant Area Incharge – Department Store Louis Philippe

Aditya Birla Fashion Retail Limited
12.2016 - 11.2019
  • Managed 7 Stores with 21 SIS to drive sales performance of the Store to achieve Individual day Setup Target
  • Ensure Brand standards of customers service and merchandising principles to achieve good consumer experience.
  • Certified Super Store Coach in FY-18 and Trained 100+ people across India.

Customer Care Associate - Louis Philippe | Oberoi Mall Mumbai

Aditya Birla Fashion Retail Limited
06.2013 - 11.2016

Education

MBA - Retail And Marketing Management

Welingker Institute Mumbai
Mumbai, India
04.2001 -

Graduate Degree - Bachelor of Commerce

Mumbai University
01.2014

Higher Education - Higher Secondary

Mumbai Board
Mumbai
01.2008

Skills

Multi-State Operations Management

Accomplishments

  • Awarded “Best Area Business Manager – 2025” for surpassing revenue and operational KPIs.
  • Successfully turned around 3 underperforming stores into profit centres within 7 months.
  • Awarded “Frontline Team Excellence Award by ABF Managing Director on Aug – 2025” for entire Pan India ABF brands Highest YoY growth for Reebok Poonam Mall Nagpur.
  • Awarded “Frontline Team Excellence Award by ABFRL Managing Director - Sep - 2024 for Pan India Highest YoY growth for Reebok Infiniti Mall Malad Mumbai.
  • Awarded “Best Groomed Manager Award by Louis Philippe - Sep -2022 for Pan India.
  • Awarded “Top Manager Award by Louis Philippe - March -2021 for Highest LTL region.
  • Awarded “Retail Oscar Award by Madura Lifestyle - Oct -2017 for Highest Sales Achievement.

Timeline

Senior Area Business Manager – Global Brand -Reebok | West

Aditya Birla Lifestyle Brands Limited
08.2025 - Current

Area Business Manager – Global Brand -Reebok | West

Aditya Birla Lifestyle Brands Limited
12.2022 - 07.2025

Area Incharge – Department Stores- Louis Philippe | Mumbai

Aditya Birla Fashion Retail Limited
08.2019 - 11.2022

Assistant Area Incharge – Department Store Louis Philippe

Aditya Birla Fashion Retail Limited
12.2016 - 11.2019

Customer Care Associate - Louis Philippe | Oberoi Mall Mumbai

Aditya Birla Fashion Retail Limited
06.2013 - 11.2016

MBA - Retail And Marketing Management

Welingker Institute Mumbai
04.2001 -

Graduate Degree - Bachelor of Commerce

Mumbai University

Higher Education - Higher Secondary

Mumbai Board

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SAWOOD AHMEDSenior Business Manager | Reebok | West