SAYAK DAS GUPTA

• Developed and executed strategic sales plans to drive market penetration and revenue growth across diverse pharmaceutical portfolios.
• Led strategic brand implementation across key cardiovascular markets, managing NOVASTAT, NOVASTAT CV, NOVASTAT EZ, NOVASTAT TG, NOVASTAT ASP, TIMZID, FERINJECT and other key brands.
• Owned end-to-end business operations and sales performance for the Ranchi territory, ensuring effective execution of business strategies.
• Developed and deployed territory business plans to achieve and exceed assigned sales objectives.
• Drove sustainable business growth through data-driven insights, disciplined execution and effective people leadership.
• Built and strengthened key customer relationships to enhance engagement, customer satisfaction and long-term business potential.
• Coached, mentored and developed Marketing Executives through structured field accompaniment, performance reviews and capability-building initiatives.
• Planned and led CMEs, scientific engagements, doctor meetings and patient-awareness initiatives to strengthen brand and customer engagement.
• Conducted market analysis to identify growth opportunities, emerging trends and strategic business priorities.
• Developed team capabilities and future leadership talent, including mentoring a Marketing Executive who was subsequently promoted to Area Manager.

During my probation Period I have launched an Angiotensin Receptor Blocker a brand of Azilsartan Medoxomil 40,80 mg in tablets, ABEL. After that a combination of Chlorthalidone was added in it and launched as ABEL CT.

Since it launched till now ABEL became the No.1 Brand of Azilsartan in India.

Earned the first incentive for sales achievements as recognition for success with brand ABEL.

Earned first incentive for sales achievements as recognition for success with brand ABEL.

Established a network of new customers that improved the diversity of the territory's business. Lupin already introduced the HEART FAILURE campaign to create awareness among the patients in my territory earlier for the brand promotion of Ferinject and Isolazine. So, it was easy for me to establish our newly launched ARNI brand CIDMUS earlier.

Contributed to successful relaunch of ARNI VALENTAS, driving brand growth faster than the market. I have worked as a TASK FORCE particularly with this brand in South Kolkata from the launching of VALENTAS till MARCH 2024.

In 2016 I joined Lupin as a Marketing Trainee in CVN, a super specialty division, where I had the opportunity to connect with the Cardiologists, Cardiac Surgeons, Nephrologists and Consultant Physicians of Kolkata. By following my past learning I was able to add and develop more knowledge and skills to my resume with the help of organizations and superiors.

Remembering, bad time was temporary; I worked hard to meet our Annual Target with the other products from my portfolio.

Contributed to successful relaunch of ARNI VALENTAS, driving brand growth faster than the market. I have worked as a TASK FORCE particularly with this brand in South Kolkata from the launching of VALENTAS till MARCH 2024.

In the Month of APRIL 2024, Lupin Aspire Division was launched and I got

transferred as a Marketing Executive.

In January 2015, I joined as a Marketing Executive at MEYER ORGANICS.

During this time the organisation launched a division Polaris that was newly formed with lots of hope with all new enthusiasts where I began my journey as a Marketing Executive.

Building Relationships with Doctors, Stockists & Chemists along with each individual from whom I can get business.

As a marketing executive I have grown following the learning curve from the organization, management,superiors and my peers.

• Demonstrated integrity in all marketing activities
• Customer Focus
• Focused on understanding customer preferences and behaviors
• Cultivated relationships with doctors, stockists, and chemists to drive business opportunities and enhance customer engagement.
• RCPA- Retail Chemist Prescription Audit
• Product Knowledge
• Opened calls to introduce products and services to clients.
• Acquired extensive product knowledge for effective marketing
• Utilized communication skills to engage with clients
• Analyzed data to inform marketing decisions
• Capability to meet company expectations and working with a lot of passion and energy.

Engaged with consultant physicians and gynecologists in South Kolkata, leveraging insights to strengthen customer knowledge and skills.