Sayak Ganguly
Assistant Manager - Brand Solutions
Bengaluru,Karnataka
Summary
Experienced Brand Solutions professional with over 7 years of expertise in crafting innovative content solutions for clients' marketing needs. Proficient in developing and executing impactful campaigns and branded content across platforms, maximizing customer lifetime value, and facilitating seamless collaboration between revenue and creative teams.
Overview
7
7
years of professional experience
Work History
Assistant Manager - Brand Solutions
Viacom 18 Media Pvt Ltd
10.2023 - Current
- Presenting innovative ideas across diverse brands and categories through compelling presentations, while researching and creating brand opportunities.
- Pitching and designing creative brand launches, presenting to clients and agencies to drive revenue.
- Coordinating with sales teams, clients, media agencies, and internal stakeholders to decode brand briefs and propose tailored solutions.
- Conceptualizing compelling concepts for events, merchandising options, and experiential marketing, ensuring customer engagement.
- Managing coordination with external vendors for seamless execution of events and merchandising projects.
Customer Success Manager
Sportskeeda
07.2020 - 10.2023
- Crafting innovative solutions for diverse clients, from corporate brands to international sports bodies
- Collaborating with sales teams to ideate proposals and creating top-notch presentations and coordinating with cross-functional teams to exceed client expectations
- Overseeing the seamless execution of campaigns while ensuring profitability
- Maintaining timely communication with clients and agencies
- Keeping abreast of market developments through daily research and ideating marketing material around relevant tournaments/events.
Media Sales Specialist
Uber Technologies Pvt Ltd
03.2020 - 05.2020
- Building the market and generating client pipeline for transit media advertising
- Sustaining steady ancillary revenue flow for driver partners and provide innovative outdoor and in-car advertising solutions for brands
- Managing B2B leads and partnerships with brands and agencies through a mix of online and offline platforms
- Managing multiple campaigns for brand accounts and advertising agencies across Bangalore
- Collaborating with Uber Marketing, Operations, and Community Operations teams to ensure successful campaign execution.
Enterprise Account Manager
Uber Eats
10.2019 - 02.2020
- Increasing the revenue and spend targets for the account portfolio
- Developing strategic growth opportunities by engaging with every account deeply
- Communicating with the portfolio of Uber EATS restaurants, analyzing feedback, and reporting trends to improve processes and services
- Assisting with technical setup and account changes while ensuring that restaurant partners use resources effectively
- Educating restaurants on the Uber EATS product and features on an ongoing basis.
Business Development Executive
Nalashaa Solutions
01.2019 - 09.2019
- Utilizing business and relationship management skills and building strategic relationships with C-level executives
- Leading Nalashaa engagements with partners and customers to solve challenges through technology, scalability, and innovation
- Qualifying potential opportunities in professional services by performing as an opener next to C-level executives in meetings, leveraging both quantitative and qualitative research.
Assistant System Engineer
Tata Consultancy Services Pvt Ltd
08.2017 - 10.2018
- Performing software builds and release management using Apache Maven/Jenkins
- Leading the Sanity Testing team in the Bangalore office, testing functional scenarios and defects in development using Postman Rest API and Soap UI
- Designing an online retail store framework for clients using Html/Css/Bootstrap/AngularJS.
Education
Post Graduation in Management with Specialization in Sales and Digital Marketing -
Institute of Management And Technology, Ghaziabad
Ghaziabad12.2020
B.Tech in Electronics And Communication Engineering -
Heritage Institute of Technology Kolkata
Kolkata07.2017
Skills
- Brand Solutions & Customer Marketing
- Account Management
- Strategic Planning
- Product and service knowledge
- Operations Management
- Customer Relationship Management (CRM)
Languages
English
Hindi
Bengali
Hobbies and Interests
- Writing
- Singing
- Playing Instruments
- Music Production
- Traveling
Disclaimer
I hereby declare that all the above-mentioned information is correct to the best of my knowledge, and I bear the responsibility for the correctness of the above-mentioned particulars.
Timeline
Assistant Manager - Brand Solutions
Viacom 18 Media Pvt Ltd
10.2023 - Current
Customer Success Manager
Sportskeeda
07.2020 - 10.2023
Media Sales Specialist
Uber Technologies Pvt Ltd
03.2020 - 05.2020
Enterprise Account Manager
Uber Eats
10.2019 - 02.2020
Business Development Executive
Nalashaa Solutions
01.2019 - 09.2019
Assistant System Engineer
Tata Consultancy Services Pvt Ltd
08.2017 - 10.2018
Post Graduation in Management with Specialization in Sales and Digital Marketing -
Institute of Management And Technology, Ghaziabad
B.Tech in Electronics And Communication Engineering -
Heritage Institute of Technology Kolkata
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