Niharika Ruhela
Brand Solutions Manager
Ghaziabad
Summary
Resourceful Account Manager with excellent client oversight, issue resolution, and relationship-building expertise. Maximized repeat business opportunities and utilized proven prospecting techniques to expand client base. High-level sales cycle knowledge and strong collaborative skills leading to optimum outcomes.
Overview
3
3
years of professional experience
7
7
Certifications
Work History
Account Manager – Brand Solutions
Radio Mirchi
11.2024 - Current
- Led end-to-end campaign planning and execution for marquee clients, including Maruti Suzuki, GSK, Mother Dairy, Dabur, KRBL.
- Translated client briefs into integrated marketing solutions across radio, on-ground activations, and digital touchpoints.
- Acted as a key interface between clients, agencies (WPP, Dentsu, OMG), and internal teams, ensuring seamless delivery.
- Increased client satisfaction by building strong relationships and addressing their needs promptly.
- Successfully resolved escalated issues, preventing potential loss of valuable clients while maintaining positive relationships with all parties involved.
- Developed strategic proposals and campaign narratives aligned with brand objectives and target audiences.
- Collaborated with creative and operations teams to ensure timely execution and quality control of campaigns.
- Delivered post-campaign analysis and performance reports, providing actionable insights for optimization.
- Strengthened client relationships through proactive problem-solving and strategic inputs, driving repeat business.
Assistant Manager
Naukri.com
04.2023 - 11.2024
- Managed a ₹1.3 Cr business portfolio, delivering customized solutions based on client needs, and market insights.
- Used data analysis to derive consumer and market insights, enabling more effective campaign recommendations.
- Partnered with clients to understand hiring and branding challenges, and built solution-oriented proposals.
- Translated complex data into clear, strategic recommendations for both internal and external stakeholders.
- Improved client retention through a consultative approach and relationship management.
- Supervised day-to-day operations to meet performance, quality and service expectations.
- Improved customer satisfaction by addressing and resolving complaints promptly.
Education
MBA - Marketing
New Delhi Institute of Management
Delhi01-2023
Bachelor of Arts -
LakshmiBai College, Delhi University
New Delhi, India 04.2001 -
Skills
- Client Servicing & Stakeholder Management
- Campaign Planning & Execution (ATL/BTL/Digital Integrations)
- Brand Strategy & Go-To-Market Planning
- Media Planning & Solutions Development
- Cross-functional Coordination (Creative, Ops, Sales)
- Consumer Insights & Data-led Recommendations
- Presentation & Pitch Development
- CRM & Reporting (Salesforce)
- Customer service
- Teamwork and collaboration
- Account development
- Account management
Accomplishments
- Completed FY 25-26 Target by 107% in Radio Mirchi
- Awarded as high revenue sales person in December'25 in Radio Mirchi
- Awarded as constant learner in Naukri.com
- Awarded as "Rockstar Rookie" for overachieving sales target in Q1 FY23-24
Additional Information
- Executed Maruti Suzuki Brezza "Drive Play Lead" Campaign having a revenue 1 Cr in March'26
- Executed Mother Dairy "Promilk Launch Activity in Delhi NCR" having a revenue 75 Lakhs in August'25
- Executed Akzo Nobel "Meet and Greet" of Nagpur Dealers" having a revenue 17 Lakhs in April'25
- Executed Magicbricks Activation in Bangalore and Hyderabad having a revenue 80 Lakhs in December'24
Certification
IIMI's Executive Programme in Digital Marketing
Timeline
IIMI's Executive Programme in Digital Marketing
04-2025
Account Manager – Brand Solutions
Radio Mirchi
11.2024 - Current
Assistant Manager
Naukri.com
04.2023 - 11.2024
Salesforce Email Marketing Specialist, by Webassessor
03-2022
Knime Level – 1, by Open for Innovation
02-2022
How to write a Winning Marketing Plan, by Udemy
12-2021
Microsoft Excel Associate, by NDIM
11-2021
Salesforce Administrator, by Webassessor
02-2021
Fundamentals of digital marketing, by Google Digital unlocked
09-2020
Bachelor of Arts -
LakshmiBai College, Delhi University
04.2001 -
MBA - Marketing
New Delhi Institute of Management