Sayan Bera
Bengaluru
Summary
Results-driven marketing and product activation professional specialising in B2B technology, AI, and data platforms. Skilled in translating complex concepts into impactful messaging and presentations. Collaborated with leadership and sales teams to drive market activation and business growth. Utilised generative AI tools and prompt-engineering workflows to boost research and marketing efficiency.
Overview
1
1
Certification
14
14
years of professional experience
Work History
Senior Manager – Marketing & Branding
NAM INFO INC.
Bengaluru
06.2025 - Current
- Develop and execute end-to-end brand campaigns, digital initiatives and content strategies with a focus on measurable outcomes and user experience.
- Drove marketing, market activation and strategic communications across NAM Info Inc. and Inferyx to support technology-led business objectives.
- Partnered with leadership, sales and technology teams to align brand, product and commercial objectives, enhancing stakeholder communication.
- Translate complex technology, AI and data propositions into clear messaging, executive presentations, pitch decks, product collateral and customer-facing assets.
- Conduct market, competitor and customer research to strengthen go-to-market strategy, product positioning and business-development priorities.
- Led targeted lead-generation initiatives using HubSpot and Apollo.io, contributing to pipeline growth.
- Use Generative AI tools and prompt-engineering workflows to accelerate research, ideation, content development and marketing productivity.
Marketing Head (Part-time)
NEXUS TECH INNOVATIONS PVT. LTD.
Bengaluru
09.2024 - 05.2025
- Developed targeted B2B marketing strategies that increased lead generation and supported market penetration efforts.
- Led marketing initiatives for advanced IoT, SCADA, and emerging technology propositions, enhancing brand visibility and engagement.
- Directed data-driven marketing initiatives and predictive-maintenance positioning aligned with industry trends.
- Collaborated with business stakeholders to translate technology capabilities into effective market-facing communication, improving stakeholder alignment.
Brand Manager
ERGODE IT SERVICES PVT. LTD.
Mumbai
06.2023 - 07.2024
- Managed multi-brand portfolios including Malco Modes and Bolaball across Amazon, Walmart, Target and D2C channels, owning P&L and driving 20% revenue growth.
- Utilised market research, competitive analysis and consumer insights to enhance brand positioning and refine go-to-market strategies.
- Led performance-driven digital and social campaigns, ensuring budget efficiency and strong ROI.
- Oversaw social media, influencer relations and digital PR to boost brand visibility, delivering visually compelling content and creatives through modern technology and UX principles.
Brand & Marketing Lead
RAYMOND UCO DENIM PVT. LTD.
Thane
05.2022 - 06.2024
- Spearheaded product launches and initiatives to maximise company-wide revenue through market activation.
- Implemented digital marketing strategies across Amazon, Myntra and Flipkart and created cohesive marketing and social-media plans.
- Managed social media platforms, increasing engagement by 40% within six months through targeted content and community interaction.
- Orchestrated business-development efforts in new markets, increasing B2B revenue by 30%.
- Built and managed strategic partnerships with vendors, suppliers and stakeholders to refine growth strategies based on performance tracking.
- Streamlined content-creation processes and negotiated vendor contracts, enhancing overall productivity and reducing costs.
Network Tailoring Expert – Category M2M
RAYMOND LIMITED
Bengaluru
07.2016 - 04.2022
- Drove revenue and profitability for Tailoring & Trims through P&L ownership, strategic merchandising, and targeted ATL/BTL campaigns.
- Led BTL campaigns and monitored sales performance to support year-to-date revenue growth.
- Spearheaded customer-centric initiatives, including the ‘Shubharaambh’ wedding campaign and personalised experiences, to enhance loyalty and retention.
- Optimised in-store and digital operations through visual merchandising strategy, resolved customer escalations, and implemented process innovations.
- Led recruitment and developed team capabilities for technical roles while enforcing SOPs to enhance operational excellence.
Fashion Stylist
Arvind Limited
Bengaluru
06.2014 - 06.2016
Fashion Designer
Sherry Clothing & Design Pvt. Ltd.
Gurgaon
08.2013 - 06.2014
Graphic Designer
Creative Knits & Allied Industries
Ludhiana
04.2012 - 08.2013
Education
PG - Digital Marketing Specialist Program
Simplilearn
01-2021
Post Graduate Diploma - Fashion Design Management
Institute of Apparel Management
Gurgaon01-2011
Bachelor of Science - Fashion Design
INIFD Salt Lake
Kolkata01-2008
Skills
- Product Marketing
- Market Activation
- Market strategy
- Market Analysis
- Business Analysis
- Product Positioning
- Messaging
- Campaign Development
- Asset Development
- Sales Enablement
- Marketing Enablement
- Marketing Automation
- HubSpot
- Apolloio
- Data Analysis
- Reporting
- Generative AI
- Prompt Engineering
- AI marketing workflows
- Executive Presentations
- Pitch Decks
- Stakeholder engagement
- Cross-functional Collaboration
- Process Improvement
- Social Media Platforms
- Google Analytics
- Adobe Creative Suite
- Leadership
- Team Management
Certification
- Generative AI for Marketing Professional Certificate by the American Marketing Association
- Introduction to Prompt Engineering for Generative AI
Accomplishments
- Two-time Wall of Fame recipient at Raymond Limited, recognised as a Cultural Icon.
Custom
- Product Marketing & Market Activation
- Go-to-Market Strategy
- Stakeholder Communications
- Product Positioning & Messaging
- Executive Presentations & Pitch Decks
- Campaign & Asset Development
- Business & Market Analysis
- Process Improvement
- Sales / Marketing Enablement
- Generative AI & Prompt Engineering
- AI-enabled Marketing Workflows
- Data Analysis & Reporting
- HubSpot & Apollo.io
- Cross-functional Collaboration
- Leadership & Team Management
Timeline
Senior Manager – Marketing & Branding
NAM INFO INC.
06.2025 - Current
Marketing Head (Part-time)
NEXUS TECH INNOVATIONS PVT. LTD.
09.2024 - 05.2025
Brand Manager
ERGODE IT SERVICES PVT. LTD.
06.2023 - 07.2024
Brand & Marketing Lead
RAYMOND UCO DENIM PVT. LTD.
05.2022 - 06.2024
Network Tailoring Expert – Category M2M
RAYMOND LIMITED
07.2016 - 04.2022
Fashion Stylist
Arvind Limited
06.2014 - 06.2016
Fashion Designer
Sherry Clothing & Design Pvt. Ltd.
08.2013 - 06.2014
Graphic Designer
Creative Knits & Allied Industries
04.2012 - 08.2013
PG - Digital Marketing Specialist Program
Simplilearn
Post Graduate Diploma - Fashion Design Management
Institute of Apparel Management
Bachelor of Science - Fashion Design
INIFD Salt Lake