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SAYAN MAITY
Performance Marketing Manager | Growth Hacker
Bangalore
Summary
Visionary and impact-driven Performance Marketing Leader with nearly 13 years of experience at the forefront of digital marketing—since 2013, when the space was still emerging. Renowned for building, launching, and scaling high-performing e-commerce brands across global markets including the US, India, and Hong Kong. Currently leading performance marketing single-handedly across these regions, driving up to 500% business growth through data-led strategies and relentless execution.
Expert in navigating and maximizing ROI across platforms like Amazon, Walmart, Wayfair, Flipkart, and Myntra, with deep fluency in D2C website management via Shopify. Proficient in Meta and Google Ads, with a sharp eye for PnL, cost control, and inventory alignment to fuel profitable growth. Known for turning challenges into scalable growth opportunities, bridging creative, analytical, and operational thinking to unlock full-funnel performance and long-term brand success.
Overview
13
13
years of professional experience
22
22
years of post-secondary education
2
2
Certifications
3
3
Languages
Work History
Performance Marketing Lead
Amrapur Overseas Inc
Bangalore
10.2024 - Current
- Leading end-to-end performance marketing strategy for three brands on Amazon across the US and India, driving visibility, conversion, and revenue growth.
- Managing marketing initiatives for Walmart and Wayfair, optimizing campaigns to scale brand presence and sales performance.
- Overseeing Myntra marketing efforts for an India-based brand, aligning platform strategies with consumer trends and seasonal demand.
- Driving D2C growth across four Shopify-powered websites, including full-funnel campaign execution, audience targeting, and conversion rate optimization.
- Executing and optimizing paid media campaigns across Meta Ads and Google Ads, focused on customer acquisition, retention, and ROAS.
- Spearheading overall brand growth strategies across the US, India, and Hong Kong markets through tailored, data-driven performance plans.
- Handling Inventory Management and P&L ownership to ensure strategic alignment between marketing performance and operational efficiency.
Performance Marketing Manager
Damensch Apparel Pvt Ltd
Bangalore
11.2023 - 10.2024
- Boosted ecommerce sales by developing and implementing innovative digital marketing strategies.
- Managed budget allocation and resource utilization to maximize marketing ROI.
- Implemented rigorous A/B testing practices to optimize ad creatives, landing pages, and overall campaign performance.
- Established, initiated and optimized business development strategies based on company targets, product specifications, market data, and budget factors.
- Supervised team of specialists responsible for executing key components of overall ecommerce strategy, including paid advertising, social media management, and email marketing.
- Planned, implemented, and tracked sales and marketing strategies to promote brand products.
- Compiled product and customer data to generate informed profit projections.
- Spearheaded strategic brand plans for multiple product lines to increase market share and brand awareness.
Manager Digital Marketing
McNROE Consumer Products Pvt Ltd
Kolkata
01.2022 - 10.2023
- Crafted and executed robust performance marketing strategy, consistently exceeding key performance indicators (KPIs) for customer acquisition and revenue growth.
- Developed and managed digital prospecting and remarketing campaigns across Facebook, Instagram, YouTube, Google, Flipkart, Amazon, SMS, Email, and WhatsApp, achieving 300% ROI improvement.
- Researched market trends to identify customer needs and preferences for strategic planning.
- Utilized SMS, Email, and WhatsApp marketing to drive efficient customer acquisition costs (CAC) and maximize return on investment (ROI).
- Oversaw preparation of marketing copy, images, videos, emails, and other collateral..
- Successfully managed budgets and campaigns across all digital channels, continuously optimizing for improved results.
- Set up, managed, and optimized Email and WhatsApp marketing campaigns, including EDM newsletters, drip campaigns, and loyalty initiatives.
- Fostered strong communication and collaboration across various departments, ensuring seamless execution of marketing strategies.
- Developed and executed A/B testing strategies to optimize campaign performance
- Tracked and capitalized on emerging industry trends to boost campaign performance
- Cultivated relationships with key stakeholders, vendors and industry influencers to create positive brand experiences
- Led team of marketing professionals, offering mentoring and coaching to build knowledge and skills.
Senior Digital Marketing Strategist
CodeClouds
Kolkata
01.2019 - 01.2022
- Lead all digital marketing initiatives including search engine optimization, search engine marketing, social media marketing, content marketing, email marketing, campaign landing page development, retargeting and marketing automation
- Grow and optimize our paid search and external marketing campaigns through ongoing testing of keywords, ad copy, landing page recommendations, bid strategies, ad extensions, geo-targeting etc
- Implemented conversion optimization testing, dynamic phone number tracking, tag management and closed loop web analytics
- Manage budget/forecast and program planning; oversee technology initiatives, both large & small projects
- Recruited and rebuilt team within 1st 6 months, established new collaborative work practice.
Internet Marketing Analyst
Pyreon Software Consultants Private Limited
Kolkata
02.2018 - 12.2018
- Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising
- Measuring and reporting on performance of all digital marketing campaigns
- Developed comprehensive digital marketing strategies for clients, resulting in increased brand awareness and revenue growth.
- Identify trends and insights, and optimize spend and performance based on insights
- Improved conversion rates with A/B testing and data-driven website redesigns.
- Brainstorm new and creative growth strategies with team & lead for execution
- Managed affiliate partnerships for enhanced promotional reach and increased referral traffic to client websites.
- Delivered consistent ROI by maintaining a keen focus on KPIs throughout the course of each project or campaign lifecycle.
- Boosted customer engagement by developing user-friendly website navigation and compelling content.
- Streamlined reporting processes for greater efficiency in measuring the success of various digital marketing initiatives.
Digital Marketing Manager
Media24by7
Mumbai
06.2016 - 02.2018
- Brand development, web site traffic growth, web site UI and advertising revenue
- Developed brand strategy and statistics systems
- Manages teams and freelancers
- Designs social media and sponsored content marketing campaigns
- Developed and implemented successful digital marketing campaigns to drive customer engagement and increase brand awareness
- Improved page content, keyword relevancy, and branding to achieve search engine optimization goals
- Led and managed talented teams to plan and implement project tasks meeting timelines and exceeding expectations
- Managed social media accounts for clients, generating interest for existing and upcoming product or service releases
- Developed and executed A/B testing strategies to optimize campaign performance
System Analyst
A2Zapps.com Inc
Mumbai
11.2014 - 05.2016
- Designing wire frames for clients in Photoshop
- Managing in-house team from client’s office and acting as single point contact for them
- Lead team of 6 content writers - to produce on-brand/SEO rich content for client’s websites.
- Gathered requirements and performed gap analysis through design workshops with users
- Defined and documented scope of projects for distribution to team
- Assessed business requirements to create focused solutions
System Analyst
Cmarc India Pvt ltd
Kolkata
11.2012 - 10.2014
- Collecting, collating and carrying out data analysis and data testing in support of management & customer requests
- Manipulating, cleansing & processing data using PL\SQL and SQL.
- Educated stakeholders on data protection tactics to reduce breaches
- Presented business leaders with ROI estimations to drive project planning
- Identified clear connections between policies and business results to eliminate or reduce confusion and help employees achieve goals
Education
MCA - Computer And Information Sciences
KIIT University
Orissa, Bhubaneswar 04.2009 - 03.2012
BCA - Computer And Information Sciences
WBUT
West Bengal, Kolkata 04.2006 - 03.2009
12th - Science Education
W.B.H.S
West Bengal, Kolkata 07.2003 - 03.2006
10th -
W.B.S
West Bengal, Kolkata 01.1990 - 02.2003
Skills
Microsoft Excel
undefinedSoftware
Facebook Ads Manager
Buffer
Semrush
Ahref
CleverTap
WebEnage
GA Analytics, Tag Manager and Webmaster tool
LimeChat
Tableau
Ping Connect
GupShup
Certification
Semrush Certified PPC Expert
Interests
Writing
Reading
Timeline
Performance Marketing Lead
Amrapur Overseas Inc
10.2024 - Current
Performance Marketing Manager
Damensch Apparel Pvt Ltd
11.2023 - 10.2024
Manager Digital Marketing
McNROE Consumer Products Pvt Ltd
01.2022 - 10.2023
Semrush Certified PPC Expert
01-2019
Google Certified PPC Expert
01-2019
Senior Digital Marketing Strategist
CodeClouds
01.2019 - 01.2022
Internet Marketing Analyst
Pyreon Software Consultants Private Limited
02.2018 - 12.2018
Digital Marketing Manager
Media24by7
06.2016 - 02.2018
System Analyst
A2Zapps.com Inc
11.2014 - 05.2016
System Analyst
Cmarc India Pvt ltd
11.2012 - 10.2014
MCA - Computer And Information Sciences
KIIT University
04.2009 - 03.2012
BCA - Computer And Information Sciences
WBUT
04.2006 - 03.2009
12th - Science Education
W.B.H.S
07.2003 - 03.2006
10th -
W.B.S
01.1990 - 02.2003
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