

Salesforce Certified Administrator with 7.5+ years of BFSI experience, including 4+ years of hands-on Salesforce Administration and Business Analysis. Experienced in designing, configuring and enhancing Sales Cloud and Service Cloud solutions for enterprise CRM applications. Strong expertise in Flow Automation, Security Model, Case Management, Requirement Gathering, BRD/FRD preparation, User Story creation, UAT, Production Support and Agile delivery.
• Led end-to-end delivery of strategic business initiatives that enhanced product offerings and aligned policy changes with organisational goals.
• Coordinated with stakeholders across Sales, Credit, Operations, Risk and Product teams to gather requirements and prioritise enhancement requests, driving alignment on project objectives.
• Conducted requirement discussions and translated business needs into functional deliverables.
• Collaborated with Product Owners and Technology teams to ensure timely delivery of project milestones, contributing to overall project success.
• Managed project timelines, risks, dependencies and milestone tracking.
Salesforce security and automation
Business analysis
Sales service cloud
Roles and profiles management
Permission sets and sharing rules
Record-triggered and screen flows
User management strategies
Project management techniques
Requirement gathering
Roles & Profiles – Data Visibility Optimization
Configured roles, profiles, and sharing rules to manage access across objects, improving data security and reducing permission issues by 40%.
NACH Mandate Module (Mandate Automation)
Developed a custom NACH module with API integration for e-mandates and ACH forms, automating mandate workflows and reducing manual effort by 60%.
Document Management System (Salesforce + AWS S3)
Implemented a secure document management solution using Salesforce Files and AWS S3, supporting 10,000+ documents with version control and access tracking.
KRA Module – Performance Management
Built a module for goal setting and appraisals with dashboards for HR and leadership, reducing appraisal cycle time by 30%.
HRMS Portal – Hiring & Onboarding Automation
Created an HRMS portal to streamline recruitment workflows, cutting hiring cycle time by 35% and improving HR efficiency by 50%.
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