Senthil Kumaran Selvaraj
Chennai
Summary
Dynamic Marketing Automation Specialist with a proven track record at X-Rite India Pvt Ltd, excelling in data management and performance reporting. Expertly optimized campaigns, enhancing lead conversion rates through strategic A/B testing and data segmentation. Strong organizational abilities and effective communication skills drive successful project execution and stakeholder engagement.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Marketing Automation Specialist
X-Rite India Pvt Ltd
Chennai
09.2024 - Current
- Optimized marketing automation campaigns using Pardot and Salesforce Marketing Cloud.
- Launched targeted email campaigns, nurturing workflows, and lead scoring models for global initiatives.
- Collaborated with global marketing teams to design integrated customer journeys across regions.
- Conducted data segmentation, A/B testing, and performance analysis to boost open rates and conversions.
- Aligned marketing automation processes with sales CRM systems to streamline lead handoffs.
- Developed dashboards tracking campaign effectiveness, providing actionable insights to stakeholders.
- Ensured compliance with GDPR and maintained data hygiene throughout processes.
Global Marketing Automation Specialist
HTC Global Services
Chennai
12.2020 - 08.2024
- Maintained Salesforce and HubSpot CRM databases, executing updates to meet business needs.
- Managed simultaneous projects, ensuring timely completion and adherence to company standards.
- Executed data analysis and developed interactive dashboards using Power BI and Tableau.
- Created and updated dashboards for sales representatives in Salesforce based on individual requirements.
- Generated daily reports including lead, contact, and account metrics in Salesforce as requested.
- Analyzed prospects/leads, uploading 500K records into Salesforce and routing them to sales representatives.
- Verified email deliverability for over five million records using D&B Optimizer and NeverBounce, updating ratings in Salesforce.
- Leveraged Oracle Eloqua for lead uploads and segment creation, enhancing marketing automation efforts.
Sales Support Management Coordinator
Hewlett Packard Enterprise
Chennai
02.2019 - 08.2020
- Leveraged SAP Order to Cash and Salesforce platforms for quote and contract creation.
- Managed end-to-end processes for new product quotes and contracts, ensuring accuracy.
- Modified existing quotes and contracts to reflect changes in products and services.
- Analyzed requests and raised queries for clarification with Front End Sales team.
- Processed active contracts and renewal quotes, maintaining compliance and accuracy.
- Coordinated administrative activities to ensure smooth operations within SAP O2C and SFDC.
Education
MBA - Logistics And Supply Chain Management
Madras University
Chennai06-2017
Bachelor of Engineering - Electronics And Communications Engineering
Anna University
Chennai04-2013
Skills
- Problem-solving and analytical skills
- Organizational abilities
- Performance reporting
- Effective communication
- Decision-making strategies
- Data Management
- Project management
Expertise in Tools
- Salesforce
- Hubspot
- Pardot
- Power Bi
- OracleEloqua
- Workfront
- Freshdesk
- Zoom info
- Seamless AI
- Google Analytics
- Sales Navigator
- SQL
- OpenPrise
- 6Sense
- Microsoft Excel
- Chat GPT
Certification
- HUBSPOT MARKETING
- POWER BI
- ADVANCED DIGITAL MARKETING
Accomplishments
Awarded and praised for best client support and good stakeholder relationship management in January 2022 & May 2023
Timeline
Marketing Automation Specialist
X-Rite India Pvt Ltd
09.2024 - Current
Global Marketing Automation Specialist
HTC Global Services
12.2020 - 08.2024
Sales Support Management Coordinator
Hewlett Packard Enterprise
02.2019 - 08.2020
MBA - Logistics And Supply Chain Management
Madras University
Bachelor of Engineering - Electronics And Communications Engineering
Anna University
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