SETHURAM KANNAN
Digital Marketing Executive
Tirupur,TN
Summary
- Seasoned Digital Marketing Expert with 1.5 years success in creating on-brand marketing content for different social media platforms. Accomplished expertise in evaluating analytics and marketing campaign results to adjust strategies and achieve goals. Proficient in social media monitoring and management tools.
Overview
2
2
Certifications
6
6
years of post-secondary education
1
1
year of professional experience
Work History
Digital Marketing Executive
Skoruz Technologies Private Limited & Sky Cooking Private Limited
Chennai, Tamil Nadu
07.2019 - 12.2020
- Increased brand awareness through creation and management of social media channels, boosting social media engagement.
- Created solution-based execution plans to achieve business goals based on Google Analytics and internal reporting data.
- Spearheaded meetings to determine the needs of management requirements and identify correct course of action to enhance success.
- Administered marketing calendar and posted new content to coincide with new product and service releases.
- Implemented seasonal promotional and editorial strategies to achieve goals.
- Provided weekly updates on digital marketing campaigns to management discussing strategic initiatives and methods for improvement.
- Analyzed and reported social media and online marketing campaign results.
- Tracked innovations in social media and worked with key functional groups to adopt emerging technology.
- Evaluated monthly performance statistics and used data to inform future strategies.
Education
MBA - Marketing & Operations
SSN School Of Management
Chennai 08.2016 - 06.2018
PG Diploma - Tool & Die Designing
PSG Institute Of Advanced Studies
Coimbatore 07.2015 - 03.2016
B.E - Mechanical Engineering
Shree Venkateshwara Hi-tech Engineering College
Erode 08.2011 - 04.2015
Skills
Communication and writing skills
Accomplishments
- Headed the Digital marketing team successfully for an year with just over 6 months experience when I was given the role.
- Capitalized on untapped platforms such as Yelp, eventbrite to grow brand awareness, sales, and customer interactions.
- Helped in achieving 100% sales target through social media campaign during Diwali promotions.
- Created more engaging content during Diwali promotions which got huge number of positive feedback from our customers.
- Grew audience database through grassroots marketing plans incorporating social media campaigns and E-mail marketing campaigns.
Certification
Effectively completed “Master in Digital Marketing” from Digital Academy 360.
Timeline
Digital Marketing Executive
Skoruz Technologies Private Limited & Sky Cooking Private Limited
07.2019 - 12.2020
Effectively completed “Master in Digital Marketing” from Digital Academy 360.
03-2019
MBA - Marketing & Operations
SSN School Of Management
08.2016 - 06.2018
PG Diploma - Tool & Die Designing
PSG Institute Of Advanced Studies
07.2015 - 03.2016
B.E - Mechanical Engineering
Shree Venkateshwara Hi-tech Engineering College
08.2011 - 04.2015
Effectively completed “Master in Multimedia Designer & Editor (MMDE)” from Apollo Computer Education Ltd.,.
02-2011
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