Summary
Overview
Work History
Education
Skills
Timeline
Generic

Sethuraman G

General Manager Merchandising
Surakarta[Solo]

Summary

  • Proactive Manager helping businesses meet fulfillment obligations through reliable vendor partnerships and streamlined ordering processes. Performs detailed research in supplier selection, sourcing and value assessment to form best overall strategy for long-term gain.
  • Creative Strategist, Decisive Marketing professional, experienced Sourcing and Merchandising professional with a proven record of serving in management positions who drives company growth through creative and innovative marketing strategies. Skilled at analyzing market trends and customer needs to develop highly effective and targeted marketing techniques. Expert in Manpower Management, Merchandising, Negotiation, and Global Sourcing, dedicated to expanding the brands reach as far as it can possibly go.
  • Proficient in marketing, business development & promotion of the products in market to ensure regular stream of business of the company
  • An enterprising leader with skills in leading personnel towards accomplishment of common goals
  • A strategic professional with 24 years of experience in managing marketing & merchandising functions and managing vendors for respective categories for achieving seamless & cost effective merchandising solutions
  • Excellence in coordinating the process as per the production plans and managing both designing, production & sourcing process, thereby ensuring completion of defined targets

Overview

23
23
years of professional experience
7
7
years of post-secondary education

Work History

General Manager Merchandising

Pt Pan Rama Vista Garment Industries
Surakarta
2019.07 - Current
  • Complete business activities with the clients to ensure the factory's capacity is fulfiled
  • Regular touch with the buyers and maintaining good relations to make them feel and create a pleasant working atmosphere
  • Keeping updated on the market situation by analysing different happenings in the trends and other social affairs
  • Taking inputs from the clients on the market situation and discussing with the management for a smooth business run
  • Reporting to the company director weekly basis in regards to the factory orders and responding to the queries raised by the director
  • Sealing the prices and delivery with the buyer considering factory space
  • Managing the complete team of 18 Merchants and their tasks are well defined.
  • Working closely with the factory head to ensure business execution goes smoother
  • The orders profit/loss report is submitted to the director every month and a detail analysing is done to increase the profitability
  • With the help of the design team, season trends developed ourselves were presented to the buyers

Divisional Merchandising Manager

Pt Ungaran Sari Garments
Semarang
2018.01 - 2019.05

· Reviewing the marketing business plan with the management and creating complete Production Plan, sharing the same with the factory and team.

· Based on the production plan, reviewing with the factory to create the line plan and freeze.

· Sharing the plan with the marketing and the buyer for the sample to bulk garment ex-fty plan and follow-up on regular basis with weekly meeting in the factory.

· Trouble shoot not to the issue just, but go in depth to the root cause of the issue and make sure to avoid the same in the future

· Effectively involved in all the process to manage the account successfully

Senior Marketing & Divisional Merchant Manager

Pt Mod Indo
Semarang
2016.06 - 2017.09

· Create and enhance long-term business relationships with customers to maximize business growth and opportunities

· Manage the team to achieve division’s business objectives

· Develop new business opportunities with customers

· Build and maintain a strong local and regional vendor network to meet customers’ current and future business needs

· Responsible for managing the performance of vendors, order management, production tracking till delivery and contract provision for suppliers

· Lead the business and teams with vision, transparency and good planning. Drive business to win in the very fast changing and competitive market environment

· Excellent business development, client development and relationship building with service mindset

· Good at short product life cycle management and have knowledge management sense

· Apply efficient working system to record and organize product engineering changes

· Contribute to team effort by accomplishing related results as needed

· Resolve escalated office administrative issues as needed

· Perform other duties as assigned by Management

Marketing & Divisional Merchandising Manager

Pt Matrix / Pan Brothers
Jakarta
2014.04 - 2016.04

· Defined overall marketing strategy and merchandising direction for the division

· Managed the performance of merchandising division and ensured implementation of corrective actions to enhance the performance

· Coordinated with Product Development and Science Teams to develop proprietary & products

· Approved fabric & trim prices and POs

· Followed-up with merchants on weekly basis and reviewed all of the order process

Divisional Merchandising Manager

Pt Buana Samudra Lestari
Jakarta
2009.01 - 2014.03

· Managed merchandising team and coordinated with other departments & all suppliers to assure all sampling development

· Analyses cost information to quote price to buyer and negotiated with supplier for delivery date to confirm from both buyer & supplier

· Sets overall strategy and merchandising direction for the division

· Accountable for merchandising division performance, recommends revisions to the merchandising plan/forecast based on sound analysis and ensures corrective actions are implemented

· Handle multiple buyers & large volumes on tight time schedule

· Manages team of merchants and support associates.

· Develops creative merchandising strategy that drives handling and profits

· Works closely with product development and science teams to develop proprietary and products

· Establish and maintain effective relationships with peers merchant teams

· Establishes and maintains effective buyer relationships and works with team to strengthen market relationships and product and trend knowledge

· Regular review and discussion with Marketing Head regarding all aspects of orders to feed the factories continuously

· Costing review and closing the price with buyer

· Finalizing fabric & trim prices and approving the POs

· Planning & confirming the deliveries with buyer and suppliers

· Fixing the Time & Action calendar for entire business cycle, monitoring and confirming all as per the schedule

· Creating marketing plan and weekly review with Production GM

· Eagle eye watch on all process continuously for the smooth running of the orders

· Day to day follow up on production to make sure shipment happening on time

· Regular communication with buyers and updating the development & order status

· Weekly recap with merchants, reviewing A-Z of the order process and make sure everything on track

· Trouble shooting issues arising

· Approving final shipment and updating buyer and solve issues if any

· Detail study on the Lot closing and action plan

Merchandising Manager

Celebrity Fashions
Chennai
2004.12 - 2008.12

Senior Merchandiser

Gupta Garments
Chennai
2003.12 - 2004.12

Executive Merchandiser /Designer

Amaravathi Garments
Chennai
1998.05 - 2003.11

Education

Professional Diploma in Fashion Design &Technology - Apparels

London Centre For Fashion Studies
Islington, London
1999.05 - 2000.05

Bachelor of Textile Technology - Textile

Textile Engineering Institute
Ichalkaranji, Maharashtra
1995.03 - 1998.05

Diploma in Textile Technology - Textiles

The Karur Polytechnic
Karur, TamilNadu
1992.05 - 1995.05

Skills

Strategic Planning

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Timeline

General Manager Merchandising

Pt Pan Rama Vista Garment Industries
2019.07 - Current

Divisional Merchandising Manager

Pt Ungaran Sari Garments
2018.01 - 2019.05

Senior Marketing & Divisional Merchant Manager

Pt Mod Indo
2016.06 - 2017.09

Marketing & Divisional Merchandising Manager

Pt Matrix / Pan Brothers
2014.04 - 2016.04

Divisional Merchandising Manager

Pt Buana Samudra Lestari
2009.01 - 2014.03

Merchandising Manager

Celebrity Fashions
2004.12 - 2008.12

Senior Merchandiser

Gupta Garments
2003.12 - 2004.12

Professional Diploma in Fashion Design &Technology - Apparels

London Centre For Fashion Studies
1999.05 - 2000.05

Executive Merchandiser /Designer

Amaravathi Garments
1998.05 - 2003.11

Bachelor of Textile Technology - Textile

Textile Engineering Institute
1995.03 - 1998.05

Diploma in Textile Technology - Textiles

The Karur Polytechnic
1992.05 - 1995.05
Sethuraman GGeneral Manager Merchandising