Shagufta Ali

• Led brand communications, PR strategy, and narrative building across digital and offline platforms.
• Conceptualised and executed brand announcements, campaigns, and leadership visibility initiatives.
• Coordinated with media, creatives, and internal stakeholders to ensure message consistency.
• Oversaw event planning, campaign execution, and communication alignment across teams.

(Role concluded due to organisational restructuring/layoff)

• Executed large-scale PR and media campaigns across GCC markets, securing extensive Tier-1 coverage per event.
• Managed relationships with senior journalists, editors, government bodies, and international celebrities.
• Led communication strategy for launches, exhibitions, and high-visibility brand events.
• Delivered significant earned media value through consistent narrative positioning and reputation management.

• Managed partnerships with event organisers and entertainment stakeholders.
• Supported brand presence and B2B communications for major live events.
• Strengthened long-term partnerships through strategic coordination and relationship management.

• Supported influencer campaigns, live sessions, and digital brand initiatives.
• Assisted with content coordination, messaging alignment, and campaign execution.

• Ensured compliance and governance across high-volume live content.
• Collaborated with regional teams to maintain content and safety standards.

• Hosted prime-time radio shows and conducted celebrity interviews.
• Built audience engagement through storytelling and live communication.