SHAGUN BHAT
Summary
Culture-first marketing professional with expertise in PR, performance marketing, creator collaborations, audience analytics, and live brand experiences. Proven ability to analyze consumer interactions across digital communities and social platforms. Skilled in leveraging Excel for data-driven decision making and campaign optimization.
Overview
1
1
year of professional experience
2
2
years of post-secondary education
Work History
PR Specialist
Nutriobox
Noida
02.2026 - Current
- Drove PR and brand visibility initiatives across fitness communities, creator collaborations, and audience-led activations for a health-focused food brand.
- Coordinated 60+ influencers, actors, production teams, and creators to execute monthly branded shoots and campaigns across digital platforms.
- Facilitated gym activations, community events, and offline brand experiences to boost audience engagement and strengthen brand recall.
- Assisting in planning and managing 14+ simultaneous Meta campaigns across engagement, traffic, and lead generation objectives.
- Evaluated campaign performance by analyzing CTR, CPC, reach, and engagement trends to enhance audience targeting and boost campaign efficiency by 26%.
- Executed ad shoot preparations with production teams and streamlined communication between creative and operational stakeholders.
Strategy & Planning Analyst
Cosa Nostra Live
01.2025 - 11.2025
- Conducting audience behavior analysis using engagement and participation data across 10K+ audience touchpoints to identify consumer patterns and improve campaign engagement.
- Building post-campaign performance reports tracking engagement funnels, audience retention, and ROI across large-scale experiential campaigns.
- Collaborating with marketing, artist relations, and production teams to execute culturally relevant brand experiences and audience-first communication strategies.
- Coordinated sponsorships and managed stakeholders to enhance audience engagement strategies across live entertainment and youth-focused marketing campaigns.
- Executed integrated campaigns across concerts, youth culture events, and college activations for lifestyle, F&B, and consumer-focused brands.
Education
Bachelor of Arts - Economics Hons
Rajdhani College, University of Delhi
Delhi 11.2021 - 05.2024
Skills
- PR & Influencer Coordination
- Campaign Analytics & Reporting
- Audience Targeting Strategies
- Audience Insights analysis
- Brand Strategy
- Market Trend Analysis
- Content Creation Planning
- Meta Ads Manager
- Performance Marketing
- Locobuzz
- Google Data Studio
- Power BI
- Stakeholder Communication
- Communication Impact Analysis
Internships
Research & Business Development Associate, 07/2024 - 12/2024
A&T Infracon Pvt. Ltd-Remote
- Conducted market mapping, audience segmentation, and competitor analysis to identify and prioritize high-intent business opportunities in infrastructure sectors.
- Prepared business reports with insights from market research, trend analysis, and performance tracking to inform management decisions.
- Built lead tracking dashboards and reporting systems using Excel and CRM tools to improve follow-up efficiency and campaign visibility.
Account Management Intern, 11/2023 - 02/2024
Off The Grid By Tents N' Trails-Remote
- Coordinated creator collaborations and audience engagement initiatives to enhance digital storytelling for experiential travel.
- Facilitated community-led campaigns and influencer partnerships that increased social engagement and audience participation.
- Developed content planning and communication strategies to ensure consistency across digital platforms and brand touchpoints.
Client Servicing & Event Coordination Intern, 06/2023 - 07/2023
Nexus Exhibitors - New Delhi, India
- Executed large-scale trade exhibitions with 60+ vendor partners and business stakeholders, ensuring seamless collaboration.
- Coordinated client communication and cross-functional collaboration among marketing, operations, and exhibitor teams during event execution.
- Coordinated logistics for transporting materials and equipment to event locations.
- Assisted with setup of exhibition booths at trade shows.
- Supported team in managing vendor relationships and communications effectively.
Timeline
PR Specialist
Nutriobox
02.2026 - Current
Strategy & Planning Analyst
Cosa Nostra Live
01.2025 - 11.2025
Bachelor of Arts - Economics Hons
Rajdhani College, University of Delhi
11.2021 - 05.2024