SHAGUN DAVE
Borivali West
Summary
Experienced and performance-oriented Ecommerce & Modern Trade Specialist with over 15 years of progressive experience in managing end-to-end retail operations across Ecommerce, Quick Commerce, and Modern Trade channels. Seeking a dynamic role in a growth-oriented organization where I can leverage my expertise in key account management, P&L ownership, inventory control, and platform performance optimization to contribute to the brand's digital and offline expansion while enhancing profitability and customer reach.
Results-driven retail professional with extensive experience in planning and managing multiple categories across modern trade and e-commerce platforms. Expertise in merchandise planning, forecasting, brand building, inventory control, and end-to-end operations. Adept at launching and managing brands, leading cross-functional teams, and driving profitability through strategic business development and partner relationship management. Known for a solution-oriented approach, collaborative leadership style, and strong analytical capabilities.
Overview
21
21
years of professional experience
Work History
Manager - Ecommerce
Panella Foods and Beverages Pvt. Ltd.
Mumbai
02.2024 - Current
- Manage complete ecommerce operations for Amazon, Flipkart, and Myntra including onboarding, listings, order flow, returns, and promotions.
- Own end-to-end P&L for each platform, monitoring sales, deductions, advertising spend, and profitability.
- Drive business development by identifying new sales channels (including Quick Commerce platforms) and onboarding new partners to expand brand reach.
- Achieve monthly/quarterly sales targets through strategic product placement, pricing decisions, offer management, and inventory planning.
- Execute high-impact campaigns, brand days, and sale events to boost category rankings and conversion rates.
- Collaborate with platform account managers and digital marketing teams to optimize customer engagement and ROAS.
- Coordinate with warehouse, logistics, and supply chain teams to ensure timely fulfillment and reduce RTOs/NDRs.
- Lead payment collection, reconciliation of credit/debit notes, and coordination with finance to resolve commercial discrepancies.
- Analyze daily/weekly/monthly performance dashboards to track KPIs, sales trends, and competitor benchmarking.
- Ensure full compliance with platform policies and SOPs to maintain high seller ratings and avoid penalties.
Senior Manager - Modern Trade, Quick Commerce & E-commerce
Pittie Group (Consumer Products Division)
Mumbai
05.2023 - 02.2024
- Led brand penetration into Quick Commerce (Blinkit, Big Basket, CityMall, Swiggy, etc.) and Modern Trade platforms.
- Negotiated TOTs, commercial closures, and annual business plans with retail partners.
- Owned end-to-end operations from listing, base stock creation, replenishment, hygiene correction, and promotions.
- Reconciled monthly accounts with partners and managed RTVs, dispatches, and deliveries.
- Explored new business opportunities to expand footprint across platforms.
- Strategized liquidation plans for slow-moving inventory.
Lead - Innerwear (Ecommerce)
Spykar Lifestyles Pvt. Ltd.
Mumbai
07.2021 - 05.2023
- Managed the ecommerce business for 'UNDERJEANS' across D2C (Shopify), marketplaces, and omnichannel routes.
- Led content creation (photoshoots, cataloguing), listings, and SEO-friendly copy for over 500+ SKUs.
- Worked with performance marketing teams to boost ROAS via targeted campaigns on social and search channels.
- Liaised with 3PL providers (Shyplite, Shiprocket) for real-time dispatch coordination and NDR/RTO resolution.
- Handled backend processes on Unicommerce for order flow, returns, and courier exceptions.
- Negotiated terms of trade, margins, and agreements with major players like Myntra, AJIO, Cloudtail, Flipkart.
- Monitored replenishment cycles, base stock, and festive calendar plans to align with platform forecast demand.
- Coordinated all ecom customer service queries received via brand website and social platforms.
Ecommerce & Modern Trade Lead
Huechem Textiles Pvt Ltd
Mumbai
11.2010 - 05.2021
- Managed both B2B ecommerce (Outright model) and modern trade business across major national retailers.
- Travelled pan-India to close business deals with MT chains like Metro, Reliance Market, Star Bazaar, and SPAR.
- Oversaw seasonal assortment planning, RTV processes, liquidation strategies, and stock rotation policies.
- Developed CPC & VPC-based ad strategies across Amazon and Flipkart.
- Created and managed brand stores and A+ content on marketplaces.
- Built monthly forecasts and shared visibility plans with partners to align with demand surges.
Ecommerce Manager
Embrace Apparels
Mumbai
09.2018 - 02.2019
- Spearheaded the launch of the EMBRACE innerwear brand with a D2C-first strategy.
- Handled end-to-end ecommerce operations including content, listings, pricing, order flow, and return management.
- Established digital presence on marketplaces and initiated performance marketing through external partners.
- Focused on inventory visibility, ensuring TAT of live listings post inwarding.
Online Business Executive
Drive India Enterprise (TVS Logistics)
Mumbai
09.2017 - 09.2018
- Managed multi-brand portfolios across categories like fashion, electronics, and appliances for ecommerce.
- Worked on B2C sales models on Paytm, Flipkart, Amazon, Myntra, TataCliq, and Nykaa.
- Oversaw order processing, pricing, promotional campaigns, and merchandising coordination.
Export Executive
Nexus Steels & Alloys
05.2010 - 11.2010
Office Assistant
Jitendra Metal
04.2007 - 04.2010
Data Entry Operator
Mazgaon Sales Tax Office
02.2005 - 03.2007
Education
Bachelor of Commerce (B.Com) -
Mumbai University
Skills
- Ecommerce Sales & Marketing
- Retail Merchandising
- Business Development and Sales
- Modern Trade & Quick commerce
- Sales Forecasting & Analysis
- Key Account Management
- Brand Launch & Management
- Profit & Loss (P&L) Management - Platform-wise
- Payment Reconciliation & Debit/Credit Note Adjustments
- Shopify Website & Brand Portal Management
- Inventory Planning, Replenishment & RTV Process
- Listing, Cataloguing, and A Content Management
- Promotional campaign management
- Campaign Planning, Sale Day Readiness, Visibility Booking
- Forecasting, Budgeting & MIS Reporting
- Cross-functional Collaboration (Marketing, Finance, SCM)
- Strategic Partnership, TOT/Agreement Closures, Commercial Negotiation
- Buyer Meets & Store visits
- Customer relationship management
Hobbies and Interests
- Cooking
- Travelling
- Event Planning
Languages
- Hindi
- English
- Marathi
- Gujarati
Personal Information
- Date of Birth: 10/31/87
- Marital Status: Married
Languages
English
Advanced
C1
Hindi
Upper Intermediate
B2
Marathi
Advanced
C1
Gujarati
Advanced
C1
Timeline
Manager - Ecommerce
Panella Foods and Beverages Pvt. Ltd.
02.2024 - Current
Senior Manager - Modern Trade, Quick Commerce & E-commerce
Pittie Group (Consumer Products Division)
05.2023 - 02.2024
Lead - Innerwear (Ecommerce)
Spykar Lifestyles Pvt. Ltd.
07.2021 - 05.2023
Ecommerce Manager
Embrace Apparels
09.2018 - 02.2019
Online Business Executive
Drive India Enterprise (TVS Logistics)
09.2017 - 09.2018
Ecommerce & Modern Trade Lead
Huechem Textiles Pvt Ltd
11.2010 - 05.2021
Export Executive
Nexus Steels & Alloys
05.2010 - 11.2010
Office Assistant
Jitendra Metal
04.2007 - 04.2010
Data Entry Operator
Mazgaon Sales Tax Office
02.2005 - 03.2007
Bachelor of Commerce (B.Com) -
Mumbai University