Shaily Suneja
New Delhi
Summary
15+ years of experience in Strategic Media Planning and Integrated Marketing Communication. Currently working as Client Lead of Wavemaker Gurgaon, with its renowned client Policy and Paisa Bazar. Adept at Developing and implementing media strategy using analytical skills , Mapping competitor’s media strategy by gauging target segment, market environment, geographic presence and media consumption habits. Strong Client Management experience including a history of revenue-building successes. I am a firm believer of hard work, perseverance, and team skills.
I have worked across FMCG, Laptops ,Cellular Phones , Fintech clients at agency and have a deep understanding of these categories.
Overview
15
15
years of professional experience
4
4
years of post-secondary education
Work History
Client Lead
Wavemaker : Policy And Paisa Bazar
04.2022 - Current
Business Director ;Client Lead
Wavemaker : Paytm , Vectus
09.2014 - 09.2021
- Overall client handling responsibility with designing planning strategy and meeting implementation KRA
- Oversee 360° media solutions for a cluster of clients
- Got 100% incentive from all the clients, achieving KPI across.
- Closed Paytm 1st digital deal on hotstar.
- Accolades : Won 5 Silver, 2 Gold and 1 Bronze in Emvies and 8 awards at big bang for Paytm account from 2016-2018.
Associate Business Director
Maxus : SC Johnson , Monte Carlo and Air France
09.2012 - 09.2014
- Was leading the account with three categories – Home Cleaning, Air Freshener & Shoe Care with team of two people reporting to me.
- Worked on Media Strategy with integrated media solution for all the categories
- Accolades : Has been nominated for Best Integrated media strategy for the year at Big Bang Awards for glade (SC Johnson).
Business Group Head
Maxus : Nokia
04.2011 - 09.2012
- Leading Entry Segment (MP) which contributed almost 60% of the Nokia spends in 2011
- Including 3 Product launches basis Media Strategy in 2011 –
- Nokia C2 – 00 – First Dual Sim phone launch of Nokia and focused on Print & TV innovation
- Nokia C2 – 03 – Nokia Dual Sim stylish phone did integration on GEC
- Nokia 200 – Nokia Music Phone launch to ensure cost efficient innovation across music channels
- Have worked closely with digital teams to develop strategy during product launch
- Have been actively up selling and cross selling 360 degree media solutions to the brand and have been working on revenue generation to benefit the organization as well as brand/client
Business Director ;Client Lead
Maxus : Dabur Account
04.2008 - 03.2011
- Categories worked on:
- Health supplements – Dabur Glucose, Dabur Chywanprash, Dabur ChywanJunior
- Digestives – Dabur Hajmola Tablet, Dabur Hajmola Candy
- Oral Care – Dabur Red Toothpaste , Babool , Meswak , Dabur Lal Dantmanjan
- Work included:
- Worked on 2-3 categories simultaneously and handled team under me
- Work included from forming annual media strategy and finding new strategies for variant/ new communication which included :
- Detailed competition analysis and mapping
- Prioritizing market segmentation by analyzing trends , sales data or IRS
- Target group identification/ratification (Demographic & Attitudinal profiling and deriving consumer insights)
- Understanding marketing objective and deriving media task and defining SMP
- Deriving consumer insight and recommending best media considering TG to involve multiple touch points
- Deriving and Making Annual Budget Recommendations
- Sponsorship evaluation and recommendation
- Established clear and competitive goals, growth roadmaps and strategic business plans.
Trainee - Media Planner
Zenith Optimedia , Hewlett-Packard,
01.2006 - 01.2008
- Responsible for Media Strategy, Budget Allocation, Plans and implementation
- Worked on the launch of HP Pavilion swivel and did print innovation which was appreciated by HP heads .
Education
Post Graduate Diploma - P.R Advertising And Marketing
YMCA (IMSIT)
01.2005 - 01.2006
Bachelors Degree in BA - Advertising And Marketing
Delhi University : JDMC
01.2002 - 01.2005
Communicative French - undefined
Alliance De Delhi
Skills
Well versed with complete media software like TGI, MAP, Clear Decision, Barc, Group M internal Softwares like M-sprint, Metis and proficient in MS-Excel & MS-POWERPOINT
Effective communication & Interpersonal skills
Timeline
Client Lead
Wavemaker : Policy And Paisa Bazar
04.2022 - Current
Business Director ;Client Lead
Wavemaker : Paytm , Vectus
09.2014 - 09.2021
Associate Business Director
Maxus : SC Johnson , Monte Carlo and Air France
09.2012 - 09.2014
Business Group Head
Maxus : Nokia
04.2011 - 09.2012
Business Director ;Client Lead
Maxus : Dabur Account
04.2008 - 03.2011
Trainee - Media Planner
Zenith Optimedia , Hewlett-Packard,
01.2006 - 01.2008
Post Graduate Diploma - P.R Advertising And Marketing
YMCA (IMSIT)
01.2005 - 01.2006
Bachelors Degree in BA - Advertising And Marketing
Delhi University : JDMC
01.2002 - 01.2005
Communicative French - undefined
Alliance De Delhi