Shalaka R. Tamhane

Alo Creatives is a dynamic and forward-thinking business that specializes in providing innovative solutions and services in the field of digital marketing, web development, and creative design. The primary mission is to empower businesses and organizations to succeed in the ever-evolving digital landscape.

• Content & GEO Strategy: Optimized the website by implementing LLMs.txt to improve visibility across AI platforms. Updated the AI bot on the website to enhance user interaction and automated responses. Generated sales through AI platforms such as ChatGPT by ensuring the site and content are AI-discoverable. Additionally, created and optimized website content following AI content guidelines to improve rankings on GEO (Generative Engine Optimization) and AEO (Answer Engine Optimization).
• Strategy Development: Develop and refine SEO strategies to achieve the client's or organization's goals, considering keyword research, on-page optimization, off-page optimization, technical SEO, and more.
• Keyword Research: Conduct comprehensive keyword research to identify relevant and high-traffic keywords that can be targeted for optimization.
• On-Page Optimization: Oversee the optimization of website elements such as meta tags, headers, content, images, and internal linking to improve search engine rankings.
• Off-Page Optimization: Manage the off-page SEO efforts, including backlink building, social media marketing, and content promotion to increase the website's authority and trustworthiness.
• Technical SEO: Ensure that the website is technically sound, including optimizing site speed, improving mobile-friendliness, and addressing issues related to crawl ability, indexing, and site structure.
• Content Strategy: Develop and oversee content strategies that align with SEO goals, including creating or optimizing content for search engines and users.
• Performance Tracking: Monitor key SEO metrics, such as organic traffic, keyword rankings, click-through rates, and conversions, and provide regular performance reports.
• Competitor Analysis: Analyze the strategies of competitors to identify opportunities and gaps in the SEO landscape.
• Algorithm Updates: Stay informed about search engine algorithm updates and adapt strategies accordingly to maintain or improve rankings.
• Team Management: Coordinate with content writers, web developers, designers, and other team members to execute SEO strategies effectively.
• Client Communication: Interact with clients or stakeholders to update them on the progress of SEO projects, answer their questions, and address concerns.
• Budget Management: Manage the budget allocated for SEO projects, including allocating resources effectively and ensuring a positive return on investment.
• Continuous Learning: Stay up to date with industry best practices, trends, and changes in SEO to adapt strategies accordingly.
• Tools and Software: Utilize SEO tools and software to assist in keyword research, analytics, and monitoring SEO performance.
• Problem Solving: Address technical issues, penalties, or obstacles that may impact SEO performance and work on solutions to overcome them.
• Ethical SEO: Ensure that all SEO efforts follow search engine guidelines and ethical practices, avoiding black-hat SEO techniques that could result in penalties.
• Reporting and Analysis: Provide Fortnightly & Monthly reports and analysis of SEO performance to demonstrate the value and impact of SEO efforts to clients/stakeholders.

Project Handling:

Dubai Client:- United Arab Bank, GulfPharmacy, GulfDrug,, RSO Workplace

India Client: - JAGSOM, Future School, Drama School Mumbai, Ruby Hall Clinic, Nemetscheck

Times Music's network of YouTube channels commands over 50 million subscribers and is growing at a fast pace.

• Reviewing and analyzing keywords used across all social media platforms and YouTube channels of times Music (all genres and all languages) to rank videos higher in search and drive traffic to content.
• Identify powerful keywords and hashtags to drive traffic on YouTube channels and websites.
• Keep pace with YouTube SEO, search engine, social media and internet marketing industry trends and developments.
• Liaise with designers to decide on UI/UX elements (like graphics and navigation buttons)
• Collaborate with agency to build all device (mobile, desktop, tab etc.) responsive websites.
• Crafted and implemented a content marketing strategy.

JetSynthesys is an executing a comprehensive India strategy—forays into Consumer retail, ITES, Personalized Entertainment, Telecom and Digital Media. I am on board as Sr.SEO Specialist.

• Develop Content to include keywords or phrases to increase traffic to the website.
• Reviewing and Analyzing client sites for areas that can be improved and optimized.
• Preparing detailed strategy reports
• Identifying powerful keywords to drive the most valuable traffic.
• Writing powerful calls-to-action to convert visitors.
• Filling websites and other content with effective keywords
• Reviewing effective SEO content for blogs & websites
• Developing link-building strategies
• Analyzing keywords and SEO techniques used by competitors
• Keeping updated on both white hat and black hat SEO strategies to avoid staying within search engine guidelines.
• Compiling and presenting SEO guidelines
• Developing App Store Optimization (ASO) strategies to ensure that all relevant apps appear at the top of the search results in all applicable App stores.
• Writing app descriptions, and titles using researched keyword
• Optimize search keywords, product descriptions, screenshots, videos, icons, and reviews to improve keyword rankings and install rate.
• Develop and update the company’s App Store Optimization strategy and guidelines.
• Monitoring and tracking app store rankings using the latest analytic tracking tools.

Project Handling:

ASO Clients (thinkright.me, 100MBGames, Game Party) SEO Clients (Myltreturn.com, ThinkRight.me, Meditation.thinkright.me)

• I am responsible for the overall ranking performance of the websites, since eBrandz is a process-driven organization, I report to my manager. Since I am responsible for the overall growth of the website in terms of ranking/traffic. I work closely with, data, design (UI/UX), communication & link building team. Based on technical audits conducted, I carve our SEO strategies and suggestions related to my findings.
• My job also includes reporting on a weekly/monthly basis. I help my manager in carving strategies, content & off-page (link-building) calendars. Discuss ways to improve the overall visibility of the website with content marketing/social strategies if applicable.
• Audit - Execute tests, collect, and analyze data and results.
• Reporting Track, report, and analyses website analytics
• Optimization Optimize copy and landing pages for search engine marketing.
• Keyword research - Perform ongoing keyword discovery, expansion, and optimization.
• Recommendations - Research & implement SEO recommendations.
• Competitor audit - Research and analyses competitor advertising links
• Link Building - Develop and implement link building strategy.
• Technical implementation- Work with the development team to ensure SEO best practices are properly implemented on newly developed code.
• Editorial practices - Work with editorial and marketing teams to drive SEO in content creation and content programming.
• Usability suggestions - Recommend changes to website architecture, content, linking and other factors to improve SEO positions for target keywords.
• Since eBrandz is a digital marketing agency, we have vivid portfolios of clients. Ranging from (Attorney, Real Estate, and Medical & Health Care). My current designation in the organization is an Executive - SEO
• My role in a nutshell
• My Key Skill sets

• Drive sales by building and maintaining a strong client base. Optimize marketing materials to increase sales through search engine optimization, mobile apps, social media and other marketing strategies. Identify and develop new sales opportunities.

• Project Title: - Market Research and Consumer Feedback.
• Learning: - Awareness of different brands of Alcohol (Beer) among consumers
• Conclusion: Learned the overall needs and preferences of consumer