Shikha Singh
Audience Growth & Search Strategy | SEO | AEO | GEO | AI Search
Noida
Work Preference
Summary
Expertise in Site wide Content Audit and Optimization, On-Page SEO, Technical SEO and Off-Page SEO Tasks, Answer Engine Optimization (AEO), Generative Engine Optimization (GEO),Entity SEO, Large Language Model (LLM), Semantic SEO, Organic Traffic and Growth Planning, Competitors Data Analysis, AI led SEO Strategy
Contact-9911502985
Email-sikhasingh934@gmail.com
https://www.linkedin.com/in/shikha-singh-1b997299/
Overview
2
2
Languages
9
9
Certificates
10
10
years of professional experience
Work History
Senior SEO Executive
Burda Media India
Gurugram, India
02.2023 - Current
- Led the SEO strategy for Lifestyle Asia and Travel + Leisure business websites for BurdaLuxury.
- Executed AEO, GEO, Entity SEO, Semantic SEO, LLM and AI led SEO
- Increased organic traffic by 50% to 60% year over year.
- Executed technical audits, improving site health score by 20%.
- Collaborated with Global Content Teams to scale SEO growth.
- Prepared annual and monthly data to determine metrics for operational performance.
- Interviewed, recruited and trained new onboarding candidates.
- Achieved company growth by implementing strategic marketing plans and business development initiatives.
- Worked APAC Markets Ex. India, Hong Kong, Malaysia, Thailand, and Singapore.
SEO Specialist
Times Internet (BCCL Group), Noida
03.2022 - 01.2023
- Increased organic traffic on the NBT Hindi website by 10-20% and maintained 50-60 million organic traffic through SEO optimization.
- Improved rankings for 50+ keywords in the top 3 positions. Led the SEO strategy for Navbharat Times, driving a 20% growth in non-news category traffic.
- Optimized landing pages resulting in a 5% increase in CTR and engagement.
- Managed Amazon product pages, generating 5M+ organic traffic monthly.
- Optimization of landing pages, link building, technical SEO, and content management.
- Worked on social media marketing, trending topics, and paid media campaigns.
- Conducted comprehensive keyword research for targeted content creation and optimization.
- Enhanced website rankings by implementing effective on-page and off-page SEO strategies.
Associate Producer NewsRoom
ABP Network
05.2016 - 03.2022
- Expertise in content and news writing.
- Well adapted with newsroom deadlines and work management.
- Specialization in video production and editing.
- Commendable knowledge of Adobe Premiere Pro, FCP software.
- Proven experience in Hindi-English translation.
- Strong utilization of social media.
- Determined editorial direction and content quality for each production.
- Maintained accurate records of production elements such as scripts, budgets, and schedules to ensure seamless project execution.
- Created and managed production schedules.
- Oversaw post-production activities including video editing, sound mixing, color correction, and motion graphics creation to achieve high-quality final products.
Education
Executive Program - Digital Marketing & SEO
Indian Institute of Management Jammu
Jammu & Kashmir, India 10.2021 - 03.2022
Masters - Ancient History
Banaras Hindu University
Varanasi07-2016
Bachelor - Ancient History
Banaras Hindu University
Varanasi07-2014
Skills
Technical SEO-CWV, Schema, Indexing, Crawl Optimization Analysis
SEO Tools- Ahrefs, SEMrush, Screaming Frog, Google Search Console, Deepcrawler, GA4
Content Strategy & Topical Authority
Competitor Analysis
Content Gap Benchmarking
AI SEO
Answer Engine Optimization (AEO)
Generative Engine Optimization (GEO)
AI Tools Usage ChatGPT, Perplexity, Gemini and Claude
Entity SEO and Semantic Searches
Large Language Model
Google Ads
Local SEO
Keyword Reaserch
Google Business Profile (GBP)
Accomplishments
- AI SEO Strategies Execution in Lifestyle Asia and Travel+ Leisure
- Entity SEO based Content Strategy for Global Fashion Weeks (Lifestyle Asia Projects)
- Paid + organic integration campaigns for Amazon Commercial
- Execution SEO for high-competition News Domain
- Social Media SEO and SMM for Lifestyle Asia IG Pages
Certification
The Fundamentals of Digital Marketing at Google & IAB Europe
Interests
Social Service, Reading, Singing
Languages
English - Highly proficient
Hindi - Native speaker