SHALINI PADAVALA
Social Media Strategist And Content Creator
Hyderabad,TG
Summary
Creative mind working in the cosmetics industry. Doing my part in building an all-inclusive beauty industry that caters to every single Human of Color. Also, a full time content creator on Instagram with a community of 18k plus followers in the beauty segment. Proactive and hardworking individual talented in strategic planning and social marketing evaluation. Computer proficient with superb skills in Canva and Milanote.
Overview
2
2
years of professional experience
6
6
years of post-secondary education
Work History
Social Media Executive
Daughter Earth
Hyderabad, Telangana
11.2021 - Current
- Working as an in house content creator to catch up with the trends and create mindful and teaching content.
- Developed marketing content such as blogs, promotional materials and advertisements for social media.
- Curated and segmented editorial content to increase engagement and channel growth.
- Designed and implemented social media strategies to align with business goals.
- Engaged relevant influencers to build brand awareness.
Social Media Marketing Intern
Zany Beauty
Remote , Remote
08.2020 - 08.2021
- Planning, creating and executing content to boost the social outreach of the brand
- Working closely on influencer campaigns.
- Designed and presented social media campaign ideas.
- Responded to comments, posts and questions from various channels.
- Created informative and entertaining posts for client's Twitter, Facebook and Instagram pages.
- Analyzed trends in social media posts and followers to maximize views.
- Connected with influencers to increase reach of company posts.
- Created content strategies for digital media.
Education
MBA - Marketing
09.2021 - Current
BBA - undefined
06.2018 - 06.2021
12th CBSE - Marketing And Economics
06.2015 - 06.2017
Skills
Influencer marketingContent creationCommunity engagementMakeup, Skincare, Product
Social Media Management
Networking and relationship building
Communication planning
Video Editing
Promotional video development
Timeline
Social Media Executive - Daughter Earth
11.2021 - Current
Amity University - MBA, Marketing
09.2021 - Current
Social Media Marketing Intern - Zany Beauty
08.2020 - 08.2021
Vivekananda degree college - BBA,
06.2018 - 06.2021
Vikas The Concept School - 12th CBSE, Marketing And Economics
06.2015 - 06.2017