Shania Mehta

Content Marketing Executive
Current Role
Work as part of the Content Marketing Team with a specialization in BFSI and technical writing. Responsible for creating accurate, SEO-optimized content that enhances visibility and drives engagement. Develop high-quality blogs, articles, and third-party publications (TPAs) tailored to specific audience segments. Collaborate with internal stakeholders to align content with marketing strategies, while conducting in-depth research to deliver insightful, data-driven content.

Media Intern – ARM Worldwide
Assisted in crafting and optimizing Google Ad copies for prominent clients such as Colorbar, Fortis Healthcare, Niva Bupa Insurance, and Sujata. Contributed to the brand communication strategy by tailoring ad messaging to enhance click-through rates and align with client goals.

HR Intern – Genpact
Summer 2023
Applied data analytics to support HR operations and decision-making processes. This role allowed me to bridge academic knowledge with real-world business challenges, enhancing my analytical skills and deepening my understanding of corporate HR functions.

Would you like to mention any specific tools or software you used, like Excel, Power BI, or any internal systems? That could make it even stronger.