Summary
Overview
Work History
Education
Skills
Personal Information
Timeline
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Shankaranand S L

Shankaranand S L

Marketing Head
Bengaluru

Summary

Dynamic and results-driven Marketing Head with over 15+ years of extensive experience in diagnostics and healthcare business. Adept at managing sales, marketing, and operations, with a proven track record of achieving top and bottom-line growth. Skilled in building and nurturing key customer relationships, negotiating business deals, and implementing successful sales strategies. Known for establishing cross-functional teams and driving new business ventures. Proficient in mentoring and training large, diverse teams to deliver exceptional results. A Bachelor of Science from Kuvempu University underpins my solid foundation in the field. I am ready to leverage my expertise to drive impactful strategies and contribute to the success of a forward-thinking healthcare organization.

Overview

15
15
years of professional experience
3
3
years of post-secondary education
5
5
Languages

Work History

DGM

TestEasy
01.2025 - Current
  • Established a system of metrics and KPIs to measure sales performance and identify areas for improvement
  • Monitored market trends and competitor activity to identify opportunities and develop counter-strategies
  • Built and maintained relationships with key customers to increase retention and loyalty
  • Collaborated with marketing teams to create campaigns that improved customer engagement and generated leads
  • Negotiated and closed major deals with Diagnostic Labs, resulting in increase in revenue

Manager

Vimta Labs Ltd
11.2023 - 12.2024
  • My responsibility is to take care of marketing/Business development for the entire Karnataka Region
  • Responsible for building and developing the sales
  • Achieving Branch and Region sales target
  • Key customer relationship holding
  • Manage and adhere to long term relationship with existing customer
  • Negotiating rate quotation with customers and finalizing the business
  • Reporting to Associate Vice President with updates and progress
  • Checking our competitor's movement like rate part, services part etc
  • Created a performance management system that identified and addressed skill gaps
  • Analyzed customer data and identified key insights that resulted in increase in revenue

Zonal Sales Manager

Oncquest Laboratories Pvt Ltd.
06.2022 - 09.2023
  • Trained and mentored sales representatives on effective sales techniques, resulting in an increase in sales month on month
  • Developed and implemented sales training programs that improved sales skills and resulted in a increase in sales effectiveness
  • Utilized sales techniques and strategies to build customer relationships
  • Increased sales revenue from 12 lakhs to 24lakhs
  • Implemented Activities in all the HQ's which impacted in increase in sales


Manager Speciality Business

Metropolis India Healthcare
04.2021 - 05.2022
  • Responsible to handle a team of Area sales managers, Key account Managers, operations and logistics
  • Focused Segments : Gastroenterology , Neurology & Nephrology
  • After joining the Organization empaneled New Tests and add on panels which has given good growth in short span of Time
  • Conducted Virtual CME's and engaged Top KOL Doctors in discussion during covid'19 pandemic situation
  • Organized KOL connect with GRL doctors
  • Created New MSL and added potential Doctors and Top KOL's
  • Created new Business in Corporate Hospitals with the Help of Top KOL doctors

Regional Manager

Thyrocare Technologies Ltd
11.2020 - 03.2021
  • Responsible to handle a team of Area sales managers, operations and logistics
  • Revenue generation, business channels expansion, brand awareness, establishing new labs
  • Driving efficiency all across functional units, controlling cost to ensure success of business
  • Developing and leading long and short term strategies, strategic joint ventures to increase revenue and profit
  • Ensure total compliance with all company policies and regulations
  • Validation of business proposals and accountable for ROI
  • To ensure overall support and expertise to new accounts to ensure clients receive highest level of quality service utilizing operational personnel to resolve problems and when necessary
  • Finance compliance to ensure daily, weekly and monthly collection and to reduce NPA's

Regional Manager

SRL Diagnostics pvt ltd
01.2015 - 11.2020
  • Worked in SRL for Multiple channels including B2B, B2C and Prescription driven Business
  • Responsible to handle team ABM's & Executives
  • Internally promoted from ABM to RBM FY 2019-2020
  • Increased PCPM from 2.5 Lakhs to 7.5 lakhs
  • Developed TOP KOL doctors and engaged them in activities
  • Organized more than 130 RTM's with core doctors
  • Participated in 12 National conferences ISOT , ISCON , INSC , SOUTH NEUCON
  • Organized 10 Regional conferences Bangalore Neuro forum , NAK ,ALLERGY CME
  • Developed strong communication network with subject leaders such as - Gastroenterologist, Nephrologist, Neurologist, Pulmonologist, Pediatricians, Oncologists and Pathologists
  • Organized presentations for top class Neurologist's, Nephrologist's, Gastroenterologist's and Pediatricians in order to promote and introduce New test

Sr. Executive

USV LTD.
07.2010 - 12.2014
  • Achieved more than 100% for continuous 4 years & Eligible for Foreign Trip
  • Met TOP KOL's in Cardiac and Diabetes Specialty

Education

Bachelor of Science -

Kuvempu University
04.2011 - 10.2013

Skills

  • Business development & Growth Strategy
  • Client Relationship management
  • Sales & Revenue Generation
  • Market Analysis & Competitive Intelligence
  • Negotiation & Deal closure
  • B2B & B2C sales
  • Strategic Planning & Execution
  • Leadership & Team Motivation

Personal Information

  • Date of Birth: 07/26/86
  • Nationality: Indian

Timeline

DGM

TestEasy
01.2025 - Current

Manager

Vimta Labs Ltd
11.2023 - 12.2024

Zonal Sales Manager

Oncquest Laboratories Pvt Ltd.
06.2022 - 09.2023

Manager Speciality Business

Metropolis India Healthcare
04.2021 - 05.2022

Regional Manager

Thyrocare Technologies Ltd
11.2020 - 03.2021

Regional Manager

SRL Diagnostics pvt ltd
01.2015 - 11.2020

Bachelor of Science -

Kuvempu University
04.2011 - 10.2013

Sr. Executive

USV LTD.
07.2010 - 12.2014

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Shankaranand S LMarketing Head