SHANPAGA SUNDARA PRIYA

• Strategic Marketing Leadership: Developed and executed marketing plans in 3 districts to meet revenue and brand visibility goals, aligning with company growth objectives.
• Product and Crop Diversification: Drove sustainable business growth by implementing crop and product diversification strategies, conducting 213 market reach programs, meetings, and product liquidation activities.
• Targeted Market Development Programs: Designed programs for farmers, retailers, and influencers, expanding engagement and brand awareness in high-potential markets in Prakasam, Bapatla and Nellore districts of AP.
• Successful accomplishment of 2023 budget with the growth of 11% YOY with revenue generation of 8 Cr.
• Market Ignition and Expansion: Led crop-wise and product-wise liquidation plans, identifying new regions and demographics for targeted growth.
• Client and Channel Partnership Management: Maintained and strengthened relationships with high-net-worth clients and channel partners, enhancing long-term business potential

• Conducted in-depth qualitative and quantitative research on market trends, competitor strategies, and growth drivers, providing strategic insights.
• Developed a master sales dashboard to enable real-time decision-making and enhance inventory liquidation efficiency.
• Executed brand protection and demand generation campaigns, achieving inventory targets for Rajahmundry HQ.
• Organized field engagement activities, including farmer meetings, demo plots, and retailer sessions to drive product visibility and awareness.
• Produced accurate MIS reports, ensuring timely data availability for informed decision-making.

Skills: Business Relationship Management, Product Road Mapping, Analytical skills, CRM, Report Preparation, Account Management, Business Analysis, Strategic Planning, Data Analysis, Sales, Presentation.

• MIS reporting, Dashboard management, corporate communications
• Channel sales, marketing strategy and implementation
• Developed and presented reports, presentations, and dashboards to stakeholders, including senior management, investors, and clients

Skills: Teamwork · Microsoft Word · Management · Databases · Management Information Systems (MIS) · Microsoft Excel · Data Analysis

• Environmental Impact Study of Major Crops Grown in Mysore Region
• Assessment of Major usage of Fertilizers and Crop protection chemicals on major crops like Maize, Tobacco, Ginger

• Involved in various Farm and Non-farm activities such as R&D and Substantial report making
• Coordinate activities with other departments for plant growth and optimal nutrients level

• MIS reporting, Dashboard management, corporate communications
• Channel sales, marketing strategy and implementation
• Developed and presented reports, presentations, and dashboards to stakeholders, including senior management, investors, and clients