Shanshika Sharma
Kullu, Himachal Pradesh
Summary
Marketing professional with 5+ years of experience in marketing operations, campaign execution, market research, CRM management, customer engagement, and data-driven reporting. Skilled in driving business growth through strategic marketing initiatives, stakeholder management, cross-functional collaboration, and actionable insights. Possesses strong business acumen, analytical thinking, and relationship management skills, with a proven ability to deliver results in fast-paced, global environments.
Overview
4
4
years of professional experience
1
1
Certification
Work History
Marketing Specialist
Gartner
Gurgaon
11.2021 - 01.2024
- Managed end-to-end execution and optimization of marketing programs, workflows, and operational initiatives supporting global marketing objectives.
- Created and managed internal and external newsletters, ensuring timely communication, audience engagement, and alignment with marketing goals
- Developed project roadmaps, process documentation, and workflow plans to support marketing technology enhancements and operational improvements.
- Supported social media marketing initiatives, content planning, campaign coordination, and performance tracking across digital channels.
- Collaborated with SEO and content teams to support search optimization initiatives, improve content visibility, and drive audience engagement.
- Administered and optimized Salesforce CRM processes, ensuring seamless execution, tracking, and reporting of marketing activities.
- Partnered with Marketing, Sales Operations, IT, and Conference teams to identify operational gaps and implement process improvements.
- Gathered stakeholder requirements and translated business needs into scalable operational and technology solutions.
- Monitored campaign performance, adoption metrics, engagement trends, and operational KPIs through Power BI dashboards and reporting tools.
- Generated daily, weekly, and monthly performance reports, providing actionable insights and recommendations to leadership teams.
- Developed insight reports and executive summaries using Power BI dashboards to support data-driven decision-making and continuous improvement initiatives.
- Coordinated system enhancement projects, workflow automation initiatives, and marketing technology implementations to improve efficiency and user experience.
- Collaborated with cross-functional stakeholders globally to drive strategic projects, operational excellence, and business process optimization.
Marketing Research Specialist
Cvent
Gurgaon
08.2019 - 07.2021
- Customer marketing (Lead Generation)• Provided strategic insight on market dynamics, competitors andtarget to support business development by conducting detailedresearch analysis.• Sales force report pull for campaign, reports for highermanagement and data analysis.• Ability to work cross-departmentally with sales, marketing andother business unit.• Formulative advanced secondary research with the help ofdatabases like Salesforce, Hoovers, LinkedIn, ZoomInfo andBloomberg for industry and market analysis and creation for listbuilding and data base extraction.• Customer Life cycle management & Customer Retention &churn control.• Cross functional approach – coordination with multiple teams(Central Operations, Central Sales, Central Finance, On-Boarding• Email marketing campaign, writing content, lead generationcampaigns across various channels / email / social media etc.• Planning digital marketing campaigns, SEO, email marketingand social media.• Maintaining social media presence across all digital channels.• Measuring and reporting on the performance of customermarketing campaigns.• Coordination with multiple regional stake holders to execute marketing initiative in campaigns.
- Collaborated with cross-functional teams to develop research methodologies.
- Presented research findings to stakeholders using clear visual aids.
- Monitored competitor activities to inform marketing strategies and tactics.
- Assisted in the creation of detailed reports summarizing research outcomes.
Education
Vidya Devi Jindal School
Hisar, Haryana Skills
- Salesforce administration
- Digital campaign management
- SEO optimization
- Market research
- Customer engagement
- Content strategy
- Project coordination
- Cross-functional collaboration
- Performance reporting
- Creative problem solving
- Effective communication
- Market analysis
- Market research expertise
- Project planning
- Social media management
- Strategic planning
- Campaign tracking
- Project management
- Writing/Editing
- Marketing campaign strategy
- Influencer marketing
Certification
- Social media marketing (Hub Spot certified)• Email marketing (Hub Spot certified)• Digital marketing course – 12 courses in 1 (Udemy)• Presentation skills (LinkedIn certified)• Excel for marketers (LinkedIn certified)
Affiliations
- National Swimmer
- Kathak Dancer
- Attended IPSC- (Inter School Competitions)
- Attended RSIS (Dhirubhai Ambani International School - DAIS, Mumbai)
Timeline
Marketing Specialist
Gartner
11.2021 - 01.2024
Marketing Research Specialist
Cvent
08.2019 - 07.2021
Vidya Devi Jindal School