Wordpress
Shantanu Banerjee
Noida
Summary
Versatile Content Developer proficient in researching, writing and editing diverse content. Works with minimal input to produce engaging, authoritative and error-free work. Autonomous yet communicative with 11+ year history of superior performance in remote environments.
Overview
13
13
years of professional experience
3
3
Languages
Work History
Senior Project Manager
Blue Ribbon Group LLC.
Noida
06.2022 - 05.2023
- Utilized exceptional writing, editing, and proofreading skills to produce engaging and error-free content.
- Utilized feedback from clients and colleagues to improve content quality.
- Strategized & Developed SEO-friendly content for websites and blog posts to increase organic traffic.
- Performed keyword research to optimize content for SEO.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Worked with teams of designers, editors and marketers to create content for client campaigns.
- Formatted content to adhere to industry-specific style guides.
- Repurposed and optimized existing content for use in different mediums.
- Developed content for press releases and newsletters to promote products and services.
- Conducted performance evaluations, compensations and hiring to maintain appropriate staffing requirements.
- Implemented productivity benchmarks across all departments to maximize company revenue.
- Implemented and developed operational standards, policies and procedures.
- Boosted team member productivity by enhancing performance monitoring and instituting motivational approaches.
- Carried out and developed social media, e-blast and public relations campaigns.
- Brainstormed and developed sales strategies to achieve short and long term sales revenue objectives.
- Conducted interviews with subject matter experts to generate topics.
Senior Manager, Content
Lightfire Solutions Pvt. Ltd
Noida
05.2019 - 05.2022
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Repurposed and optimized existing content for use in different mediums.
- Developed proposals and presentations for internal and external audiences.
- Provided strong leadership to enhance team productivity and morale.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Carried out and developed social media, e-blast and public relations campaigns.
- Implemented and developed operational standards, policies and procedures.
Senior Content Manager
Digiversal Pvt. Ltd.
Noida
09.2018 - 04.2019
- Managed content distribution to online channels and social media platforms.
- Used content management system to analyze user engagement and website traffic metrics.
- Approved, reviewed and edited content flowing to website.
- Directed content of website by gathering information and integrating data from other departments.
- Collaborated with marketing and design teams to develop and plan site content, layout and style.
- Utilized analytics and site metrics to determine areas of improvement.
- Led team of 7 copywriters and content writers to oversee results of job performance.
- Worked with graphic artists, post-production team members and other specialists to produce captivating and successful content.
- Provided concise and constructive editorial feedback to writers to improve article and story writing.
- Proofread, edited and evaluated final copy to verify content aligned with established guidelines.
Senior Content Writer
Future Group Pvt. Ltd.
Mumbai
08.2015 - 07.2018
- Wrote and edited high-quality content and visually impactful programs under deadline pressure with exciting, captivating and authentic approach.
- Edited and proofread content to confirm proper grammar, quality and consistency with AP style.
- Provided writing support in fast-paced environment for variety of public-facing materials.
- Produced original, creative content for promotional advertisements and marketing materials.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
- Composed original written material for various types of publications and submitted for approval by supervisor, editor or publisher.
- Wrote advertising material for use by publication, broadcast or internet media to promote sale of goods and services.
- Managed competing deadlines with efficiency.
- Presented clients with unique copy options based on overall marketing objectives.
Web Content Writer
Girnarsoft Pvt. ltd. (Cardekho.com)
Jaipur
02.2013 - 03.2015
- Developed and edited informative, highly engaging, concise content for company websites and social media platforms customized for target audiences and company campaign objectives.
- Researched to develop thorough understanding of unfamiliar topics, competitors, industries and processes to present fresh, new angles and ideas within written content.
- Utilized exceptional writing, editing and proofreading skills to produce engaging and error-free content.
- Interspersed thematic, frequently-searched keywords to optimize articles for search engine results and performed additional SEO-related tasks to maximize traffic to website.
- Communicated with clients via phone and e-mail, conducting in-depth research during client interviews to determine proper writing tone and style according to client needs.
- Created seasonally and regionally appropriate blog article content, collaborating with sales, marketing and analytics departments to identify business trends and extrapolate seasonally-relevant topics.
- Repurposed and optimized existing content for use in different mediums.
- Played instrumental role in creative planning and review sessions, working with resourceful team to elevate quality of content and designs.
Customer Service Representative
Future retail pvt. Ltd. (Ex Pantaloons)
Lucknow
08.2010 - 02.2013
- Provided primary customer support to internal and external customers.
- Maintained customer satisfaction with forward-thinking strategies focused on addressing customer needs and resolving concerns.
- Processed customer adjustments to maintain financial accounts.
- Recorded account information to open new customer accounts.
- Offered advice and assistance to customers, paying attention to special needs or wants.
- Educated customers about billing, payment processing and support policies and procedures.
- Facilitated inter-departmental communication to effectively provide customer support.
- Trained staff on operating procedures and company services.
- Delivered excellent customer service, resulting in consistent 99% customer satisfaction rating.
- Increased efficiency and team productivity by promoting operational best practices.
Education
High School Diploma -
De Nobili Jesuit School
Dhanbad 03.2010 - 04.2010
Skills
Strategic planning
Search Engine Optimization
Promotional marketing and advertising
Creative writing
Concept development
Project development and life cycle
Project Management
Bulk Content Development
Content Marketing
Software
CMS
AHREFS
Google Ads
Hubspot
Google Analytics
Figma
Accomplishments
100+ Ranked Content Individually
1000+ Keywords Ranked
Timeline
Senior Project Manager
Blue Ribbon Group LLC.
06.2022 - 05.2023
Senior Manager, Content
Lightfire Solutions Pvt. Ltd
05.2019 - 05.2022
Senior Content Manager
Digiversal Pvt. Ltd.
09.2018 - 04.2019
Senior Content Writer
Future Group Pvt. Ltd.
08.2015 - 07.2018
Web Content Writer
Girnarsoft Pvt. ltd. (Cardekho.com)
02.2013 - 03.2015
Customer Service Representative
Future retail pvt. Ltd. (Ex Pantaloons)
08.2010 - 02.2013
High School Diploma -
De Nobili Jesuit School
03.2010 - 04.2010