Shanthini Ganapathy

• Devise strategies to correct SEO underperformance and resultantly increase traffic and visibility.
• Built high-ranking backlinks for growing e-commerce businesses through quality, SEO-driven articles.
• Spearheaded the creation of blogs and social media content.
• Partnered with department managers to understand and meet SEO needs.
• I wrote requirements and designed experiments to test new SEO strategies.
• Monitored client accounts for questions and feedback to provide an exceptional experience for customers.
• Planned, implemented, and maintained successful SEO strategies.
• Established core metrics for projects based upon client needs.
• Link Building
• Posting articles on websites
• Added products on customers websites
• Translating articles from Romanian to English and from English to Romanian
• Press Release
• Align SEO and marketing activities with brand voice and target consumer demographics.
• Provided optimization of web page titles, URLs, structured data, SEO copy editing, and sitemaps.
• Completed in-depth analyses of competitor ad, keyword, bids, and landing page activities.
• Manage social media accounts by composing content, engaging with followers in comments, monitoring activities, and researching trends.
• Collaborating with Influencers for new projects

Social Media responsibilities

• Creating posts for our clients on their social media accounts - Facebook, Instagram, Youtube
• Creating paid ads on Google
• I was preparing a posting plan and calendar for them
• I did copywriting and content writing for their business
• I increased their traffic value on their websites and social media - followers numbers, visiting people, etc.

Administrative tasks

• Handle and create the invoices
• Create a list of prospects and customers
• Creating the pagination for the magazine, the style and type of number for the next week - preparing new concepts for special occasion such as Winter, Christmas, Easter, New Years Eve, etc
• Creating packages of offers for our clients

• Performed classroom evaluations to assess teacher strategies and effectiveness.
• Monitored and evaluated educational programs to maintain high-quality performance objectives and standards.
• Established positive, stimulating learning environment for students and exciting education-focused setting for teachers.
• Trained teachers on effective teaching techniques, classroom management strategies, and behavior modification.
• Studied assessment information covering students, teachers and school operations to formulate improvement plans.
• Verified student grades, attendance and schedules.
• Developed and coordinated after-school programs and activities.
• Monitored student progress and implemented intervention strategies to support student success.
• Observed teachers, documented activities and implemented improvement plans to optimize classrooms.
• Counseled students about rules and policies during school assemblies.

• Directed software design and development to meet client needs for functionality and performance.
• Updated documentation with project deviations to capture changes.
• Worked closely with clients to establish specifications and system designs.
• Provided technical support using knowledge of complex technology to solve problems and support new projects.
• Wrote highly maintainable, solid code for software system.
• Implemented innovative systems for data collection.
• Maintained existing applications and designed and delivered new applications.
• Maintained existing software systems by identifying and correcting software defects.
• Participated in design sessions with clients to ascertain project specifications.
• Documented program development and revisions to maintain records.

• Performed project organization and identification for successful project acquisition and implementation.
• Proofread technical and creative outputs and deliverables for adherence to quality standards
• Created presentations and proposals for commercially viable project opportunities.
• Implemented company policies, technical procedures and standards for preserving integrity and security of data, reports, and access.
• Interviewed, recruited and trained new onboarding candidates.
• Introduced new methods, practices, and systems to reduce turnaround time.
• Reviewed employee concerns and new opportunities to drive business strategies.
• Conducted regular meetings with team to discuss issues, concerns and updates.
• Identified opportunities to expand or shift course to take advantage of changes in market.
• Assisted in employee appraisals, promotions and terminations based on performance reviews.

• Evaluated and revised lesson plans and course content to achieve student-centered learning.
• Used variety of learning modalities and support materials to facilitate learning process and accentuate presentations.
• Led seminars and workshops to facilitate student learning and engagement and increase memory retention.
• Developed and implemented innovative teaching strategies to engage students in lectures and coursework.
• Participated in conferences and professional development opportunities to stay up-to-date with latest trends in field.
• Mentored and advised students to explore career pathways based and amplify knowledge, skills and strengths.
• Created and designed quizzes, tests and projects to assess student knowledge.
• Selected and designed lesson plans and curriculum to meet academic objectives.
• Arranged syllabus, developed schedule, and determined reading list for varied courses simultaneously, giving students appropriate time to complete assignments and absorb information.
• Collaborated with faculty and staff to create meaningful learning experiences.
• Used PowerPoint to give presentations to student classrooms.
• Assessed students' progress and provided feedback to enhance learning.
• Built strong rapport with students through class discussions and academic advisement.

• Prepared detailed reports on updates to project specifications, progress, identified conflicts, and team activities.
• Collaborated with team to determine application requirement specifications.
• Suggested new technologies and tools for enhancing product value and increasing productivity.
• Coached interns and new employees to boost departmental efficiency.
• Designed and developed analytical data structures.
• Worked with software development and testing team members to design and develop robust solutions to meet client requirements for functionality, scalability, and performance.
• Integrated data visualization media and tools to illustrate complex analyses.
• Wrote and maintained technical documentation for software applications.
• Collaborated with other developers to refine software design and implementation.
• Worked with analysts to prepare test plans and assess test data.