Sharad Sundar
Marketing Manager | Event Marketing | Partner Marketing | Channel Marketing | Corporate Events | Road Shows | Out Bound Marketing
Chennai
Summary
Experienced MBA graduate with nearly 13 years of expertise in demand generation, business development, marketing operations, and team management. Currently serving as a marketing manager, responsible for driving pipeline development for enterprise services across India. Proficient in end-to-end lead tracking, analytics, reporting, and the development of comprehensive marketing plans. Skilled in utilizing various channels such as inside sales, customer events, webinars, and online and social media platforms including Twitter, Facebook, and LinkedIn to drive demand generation. Demonstrated track record of consistently surpassing operational performance metrics, leading to a promotion to lead a team of 6 within just 2 months. A self-motivated individual who excels in a team environment and possesses a strong aptitude for learning. Successfully collaborated with global sales, marketing, and delivery teams to achieve collective goals.
Overview
13
13
years of professional experience
6
6
years of post-secondary education
Work History
Manager, Marketing.
Hitachi Systems India Private Limited
Chennai
2022.03 - Current
- Demand generation through event marketing(Coordinating with all OEMs in India)
- Creating channel performance, marketing campaign performance, sales pipeline, running analytics and presenting insights to senior management.
- Planning and executing partner marketing campaigns to increase Pipeline.
- Development of the go-to-market strategy and execution of the integrated marketing plan for all verticals & horizontal service lines
- Generating 1X of 3x revenue through event channels
- Cold calling and meeting customers in forums on road shows and product demos
- Heading ateam of Inside Sales folks for post marketing activity follow up
- Sales boot camp and Training management
- Customer Retention Program management
- Inside Sales trainings and blitz day planning.
Chief Marketing Officer
Madras Beach House
3 2020 - 2022.02
- In this role I was solely responsible for the following activities o Demand generation through the Inside Sales, email campaigns, web and tele-sales: (Coordinating with all hotel marketing partners in South India) o Planning and executing end customer events partnering with OTA vendors and Channel
- Managers to increase the Pipeline. o Development of the go-to-market strategy and execution of the integrated marketing plan for all the properties partnered with MBH o Managing the inside sales representatives and their field teams o Setting and tracking sales targets for my inside sales team o Suggesting and implementing improvements in the sales administration process o Report on sales metrics and suggest improvements o Liaise with Marketing and Product Development departments of OTA companies to ensure brand consistency and increase sales
Senior Manager - Marketing
DigitalTrack Solutions Pvt Ltd
2019.01 - 2020.03
- Responsible for all Marketing and demand generation activities for Enterprise and SMB accounts India and EMEA, In this role (Working directly with CEO), I was responsible for the following:- o Demand generation through the Inside Sales, email campaigns, web and tele-sales: (Coordinating with all OEMs in India) o Planning and executing partner marketing inside sales campaigns to increase the Pipeline. o Development of the go-to-market strategy and execution of the integrated marketing plan for all verticals & horizontal service lines. o Managing the inside sales representatives and their field teams o Setting and tracking sales targets for your team o Suggesting and implementing improvements in the sales administration process o Report on sales metrics and suggest improvements o Prepare monthly, quarterly and annual sales forecasts o Liaise with Marketing and Product Development departments to ensure brand consistency and increase sales
Channel Marketing Manager
Interakt Digital - Resultics
2018.01 - 2019.01
- Responsible for all Channel Marketing and demand generation activities for all the tier1 and tier 2 partners in the country, In this role (Working directly with GM - Sales), I was responsible for the following:- o Responsible to onboard partners through distribution channels and influencer channels o Conducting regular blitz days and inside sales programs for the existing partners o Lead tracking o Creating Marketing channels to leverage and create brand awareness which helps in new acquisitions o Present new products and services and enhance existing relationships. o Fixing meetings for the field sales folks and making sure they are calendars are full o Planning and executing Partner Marketing campaigns to increase the Pipeline. o Assigning leads to partners considering their technical capability and credibility o Responsible for sales closures initiated by partners.
Marketing Manager
Hitachi Systems Micro Clinic
2015.10 - 2018.01
- Leading Demand generation engine in Hitachi Systems Micro Clinic
- Responsible for all Marketing and demand generation activities for Enterprise and SMB accounts India and EMEA, In this role (Working directly with CMO), I was responsible for the following:- o Demand Generation through the Digital marketing, email campaigns, web and tele-sales: (Coordinating with all OEMs in India and EMEA) o Creating Channel Performance, Marketing Campaign Performance, Sales pipeline, running analytics and presenting the insights to senior management. o Planning and executing digital marketing campaigns including Twitter, Facebook, LinkedIn etc.to generate new leads. o Planning and executing Partner Marketing campaigns to increase the Pipeline. o Development of the go-to-market strategy and execution of the integrated marketing plan for all verticals & horizontal service lines o Creation of collateral including product demo, presentations, brochures, case studies. o Investing in ROI based Marketing Channels. o Creating Marketing channels to leverage and create brand awareness which helps in new acquisitions o Responsible to create a 5Cr pipeline on quartely basis by investing in efficient markting channels.
Marketing Operations Specialist
Aditi Technologies
2011.07 - 2015.10
- Leading demand generation engine in Aditi Technologies for Aditi Global Services.
- Responsible for all Marketing and demand generation activities for Enterprise Solutions, and ISV's
- In this role (Working directly with Director of Marketing), I am responsible for the following:- o Demand Generation through the Digital marketing, email campaigns, web and tele-sales: (Coordinating with all vendors in US, Europe and India.) o Creating Channel Performance, Marketing Campaign Performance, Sales pipeline, running analytics and presenting the insights to senior management. o Planning and executing digital marketing campaigns including Twitter, Facebook, LinkedIn etc.to generate new leads. o Planning and executing Google ad-word campaigns to increase the web-traffic for specific service offerings. o Tracking the downloads and registrations and routing them through the tele-sales engine, direct mailer & email campaigns. o Development of the go-to-market strategy and execution of the integrated marketing plan for all verticals & horizontal service lines o Creation of collateral including product demo, presentations, brochures, case studies. o Events - planning and marketing support for key service line customer-facing events o Specialized integrated marketing campaigns: Planning and execution of integrated marketing campaigns to cover tele-sales and e-mail campaigns, Google ad-words, Digital marketing, Event and webinars around focused themes.
Education
MBA - Marketing & Finance
University of Wales Institute Cardiff
United Kingdom 2009.06 - 2011.05
Bachelor of Science - Computer Science And Engineering
Sathyabama University
Chennai, India 2005.05 - 2009.06
Skills
Partner Marketing
Channel Marketing
Event Marketing
Outbound Marketing
Inside Sales
Cold Calling
Education Summary
- MBA - International Business Management, Cardiff University, 2011
- B.E - Computer Science, Sathyabama University, Chennai, 2009
Competencyinmarketingautomationproducts
- AWS Business Professional Accreditation (Amazon Web Services)
- Dell Certified Sales Professional (EUC)
- Marketing & Sales Automation tools expert: Hubspot, MS CRM, Pardot & Marketo.
Awards
- Successful Banquet manager at RADISSON PARK INN, CARDIFF
- Part-time BAR TENDER for SPICE QUARTERS Restaurant, for a period of one year
- Find of the year Award winner 2017
- Champion Award Winner 2023
- Feather in the Cap Award Winner 2024
Projects
Rent A Car, Proposal for a New Business Model to achieve an ROI of 40 Percent JET Technologies, Shopping Cart Prediction Pattern for Buymaadi.com (Ecommerce)
Disclaimer
I do hereby declare that particulars of information and facts stated herein above are true, correct and complete to the best of my knowledge and belief.
Timeline
Manager, Marketing.
Hitachi Systems India Private Limited
2022.03 - Current
Senior Manager - Marketing
DigitalTrack Solutions Pvt Ltd
2019.01 - 2020.03
Channel Marketing Manager
Interakt Digital - Resultics
2018.01 - 2019.01
Marketing Manager
Hitachi Systems Micro Clinic
2015.10 - 2018.01
Marketing Operations Specialist
Aditi Technologies
2011.07 - 2015.10
MBA - Marketing & Finance
University of Wales Institute Cardiff
2009.06 - 2011.05
Bachelor of Science - Computer Science And Engineering
Sathyabama University
2005.05 - 2009.06
Chief Marketing Officer
Madras Beach House
3 2020 - 2022.02
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