SHARON PEREIRA
Summary
Initiative-taking professional with more than 20 years of experience in Retail and 2 Years in Exhibition Industry. Eager to apply dynamic communication & an inventive mind towards a career with a firm that is willing to invest in a driven, people-oriented collaborator committed to supporting company objectives.
Overview
25
25
years of professional experience
Work History
Category Head (MBO)—FILA India
Metro Brands Ltd.
Mumbai
03.2023 - 06.2024
- Preparing Business Plan that includes overall strategy of Planning, Merchandising, and Sales for 550+ Stores
- Liaison with Marketing and VM Team for related Activities
- Ensuring Sales are strong with a like-to-like Monthly increase and Targets allotted by the Company
- Managing Mark-down's and Liquidation.
Head of Buying & Merchandising—FITFLOP India
Metro Brands Ltd.
Mumbai
03.2021 - 03.2023
- Preparing Assortment Plan that includes overall strategy, ROS, OTB, Inventory parameters etc in line with the overall business plan
- Liaison with FitFlop UK Team to build an Assortment for India
- Pricing and Margin Validation in line with Company’s Targets
- Collaborating and Managing other Key Retailers in India
- Cataloging and Range Presentation to Management/Metro & Mochi Business Heads and other Retailers
- Creating Allocation Plan for MBO’s & EBO’s
- Managing Mark-down’s and Liquidation
- Liaison with Marketing/VM and Ecommerce Team for related Activities.
Category Head
Metro Brands Ltd.
Mumbai
06.2017 - 03.2021
- Category Head for External Footwear and Accessories Brands
- Managing Women’s Footwear and Accessories Brands with an aim to grow the business over previous year in line with the company’s growth
- Ensuring Sales with Top lines and Margins are strong with a like-to-like Monthly increase and Quota allotted by the Company
- Advance buying and planning with brands seasonally
- Managing Budgeted Purchases within agreed limits
- Following Processes before Introduction of any Brand like MOU, Barcode Master, Merchandise Allocation, Informing Stores and Company Personnel
- Achievement Highlights: Providing 80% Month on Month Growth in the Branded Women’s Footwear Category and 10% Growth in Branded Accessories
- Negotiated for Substantial Margin Increase Yearly with Vendors
- Managing 22 External Brands in both Categories of an Annual Turnover of 80 Crores.
Planning & Operations Manager
Sumansa Exhibitions LLC
Dubai
05.2014 - 05.2016
- Planning & Operations of International Exhibitions
- Preparing the Event Calendar for the Year
- Researching International markets to identify opportunities for exhibitions
- Locating and booking suitable venues in Hong Kong, Mumbai, Nairobi, London, Singapore, and Dubai to hold Exhibition Shows
- Ensuring all necessary facilities are available at the Venues Maintain good knowledge of contractors and venues to evaluate the services and facilities that are available within the industry.
Sr. Manager Buyer- Footwear Category
Reliance Retail Ltd.
Mumbai
11.2013 - 05.2014
Sr. Manager Buyer- Ladies Footwear Category
Reliance Retail Ltd.
Bangalore
12.2006 - 05.2013
- Managing Ladies footwear product lines as business unit through development, implementation, and management of category business plans
- Planning and rationalizing mark-downs to liquidate non-moving stocks without harming the brand
- Managing budgeted expenditure within agreed limits
- Monitoring sales, stock and intake for each individual style / option within a category so as to forecast realistically in line with the stock availability, ageing of stocks and trends
- Developing product line plans in the areas of pricing, promotion, assortment and allocation
- Retaining and engaging the talent employed and building a collaborative and high-performance team
- Maintaining a detailed and informed awareness of market and product trends.
Assistant Store Manager
SHOEMART
Dubai
09.2005 - 08.2006
Customer Care Executive & Category Manager
THE LOFT
Mumbai
05.2003 - 07.2005
- Sourcing, Buying & Merchandise Planning
Buyer – Apparel (Women/Kids) & Toys
AKBARALLY’S (Corporate Office)
Mumbai
10.2001 - 04.2003
Customer Coordination Executive
AKBARALLY’S Departmental Store
Mumbai
11.1999 - 09.2001
Education
Bachelor of Commerce - Accounting And Finance
Mumbai University
MumbaiSkills
- Footwear Knowledge
- Buying & Merchandising
- Analytical Skills
- Inventory management
- Problem-solving
- Good verbal and written Communication skills
- Teamwork and Collaboration
- Friendly, Positive Attitude
- Relationship Building
- Customer Relations
Timeline
Category Head (MBO)—FILA India
Metro Brands Ltd.
03.2023 - 06.2024
Head of Buying & Merchandising—FITFLOP India
Metro Brands Ltd.
03.2021 - 03.2023
Category Head
Metro Brands Ltd.
06.2017 - 03.2021
Planning & Operations Manager
Sumansa Exhibitions LLC
05.2014 - 05.2016
Sr. Manager Buyer- Footwear Category
Reliance Retail Ltd.
11.2013 - 05.2014
Sr. Manager Buyer- Ladies Footwear Category
Reliance Retail Ltd.
12.2006 - 05.2013
Assistant Store Manager
SHOEMART
09.2005 - 08.2006
Customer Care Executive & Category Manager
THE LOFT
05.2003 - 07.2005
Buyer – Apparel (Women/Kids) & Toys
AKBARALLY’S (Corporate Office)
10.2001 - 04.2003
Customer Coordination Executive
AKBARALLY’S Departmental Store
11.1999 - 09.2001
Bachelor of Commerce - Accounting And Finance
Mumbai University
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