Shashank Dubey
Business Development Manager
Bengaluru
Summary
Data-driven professional with 6+ years of experience in strategic partnerships, campaign execution, business performance analysis, and automation . Proven record of scaling user acquisition, managing end-to-end campaigns, and driving automated processes for improved team efficiency. Adept at coordinating with stakeholders, analyzing metrics, and delivering actionable insights, with a track record of managing partnerships with leading brands like Discovery Plus, Jar, Airtel, Spykar, and Simpl etc. Seeking to broaden expertise by closing international partnerships and expanding strategic alliances.
Overview
6
6
years of professional experience
Work History
Business Development Manager
Swiggy
Bengaluru
06.2025 - Current
- Leading efforts to secure international partnerships, expanding the scope of the program and introducing globally recognized brands to enhance the premium user experience. Example, Noon from the Middle East and Grab from South East Asia.
- Proactively identifying and engaging with high-value brands to deliver unmatched privileges and ensure growth in member satisfaction and retention through curated campaigns. Example, Discovery Plus, Nobero, Spykar. This helped in acquiring more than 10,000 new/dormant users every month.
Business Associate
Swiggy
Bengaluru
07.2023 - 05.2025
- Independently spearheaded multiple partner conversations with brands such as Jar, AnaCity, Simpl, Airtel and Flash, owning end-to-end project execution and performance outcomes.
- Successfully closed partnership loops by proactively negotiating with brands, finalizing deliverables, and maintaining clear communication for efficient execution.
- Owned campaign performance metrics, ensuring all partnership campaigns delivered on output numbers through effective planning and execution.
- Led end-to-end business insighting for partnerships and campaigns, delivering actionable analytics to optimize campaign performance.
- Spearheaded user growth for the brand Simpl, driving an increase in monthly new/dormant user contributions (from approximately 4-5k to almost 9k) through strategic partnerships, improved campaign execution, and stakeholder collaboration.
- Automated daily reports on key metrics using Google Apps Script, ensuring seamless stakeholder communication through email automation.
- Prepared and presented Pre- and Post-campaign metrics to highlight user quality and suggest modifications for future campaigns.
- Managed and streamlined action items for standup calls, tracking campaign outcomes and resolving bottlenecks by collaborating with individual owners.
- Created and maintained trackers, dashboards, and campaign scorecards to monitor business performance metrics and inform leadership decision-making.
- Designed and owned ad hoc reports, including detailed YTD and MTD P&L analysis, for partner-wise performance tracking within the channel partner business.
- Trained team POCs (MIS/off-roll staff) to independently manage campaign tracking, ensuring 100% continuity and error-free reporting.
Business Analyst
Lokal App
Bengaluru
10.2022 - 06.2023
- Managed business analytics for newgen content operations among various other projects by providing data to the team.
- Collaborated with the content team by creating dashboards using SQL, Advanced Excel, Google Data Studio, formulating and achieving quarterly OKRs.
- Automated sheets to reduce bandwidth of the content team, helping them improve overall efficiency.
- Helped the content team in increasing the impressions count on the app by 1.5 times.
Data Analyst
Byjus
Bengaluru
01.2022 - 09.2022
- Assisted data collection, validation, cleaning and analytical activities providing recommendations for data quality improvements.
Senior Associate - Content Development
Byjus
07.2020 - 12.2021
- Contributed and worked on MS Powerpoint using transition, animation, equation, designing tools and worked on MS Excel for tracking project's progress.
Associate - Content Development
Byjus
06.2019 - 06.2020
- Managed script writing on Google Docs for International Math project.
Education
Bachelor of Technology - Mechanical Engineering
SRM University
Chennai 04.2001 -
Skills
Business development
Stakeholder communication
Strategic partnerships
Customer acquisition
Business planning
Project management
Data Analysis
Business Insight
Advanced Excel
SQL
Decision-making
Business development
Websites
Timeline
Business Development Manager
Swiggy
06.2025 - Current
Business Associate
Swiggy
07.2023 - 05.2025
Business Analyst
Lokal App
10.2022 - 06.2023
Data Analyst
Byjus
01.2022 - 09.2022
Senior Associate - Content Development
Byjus
07.2020 - 12.2021
Associate - Content Development
Byjus
06.2019 - 06.2020
Bachelor of Technology - Mechanical Engineering
SRM University
04.2001 -
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