Summary
Overview
Work History
Education
Skills
Certification
Timeline
Generic

Shashank Nainwal

Greater Noida

Summary

Results-driven Ad Operations professional with expertise in Google Ad Manager at Xapads Media, optimizing demand flow to achieve significant revenue growth. Proven track record in programmatic advertising and cross-functional team leadership, leveraging data analysis and technical troubleshooting to enhance campaign performance and drive strategic growth.

Overview

1
1
Certification
4
4
years of professional experience

Work History

Ad Operations - GAM

Xapads Media
Noida
03.2025 - Current
  • MCM Management: Led growth of multiple MCM partners through demand flow optimization, achieving consistent month-over-month revenue increases across partner portfolio.
  • Programmatic Deals (PG/PMP): Executed and scaled end-to-end PG and PMP deals by implementing granular floor price strategies significantly driving up competitive pressure in AdX revenue.
  • CTV & Video Expansion: Successfully onboarded and scaled breakthrough CTV inventory partners using different SDK-based integrations and custom VAST configurations.
  • Technical Troubleshooting: Reduced delivery discrepancies and creative malfunctions through comprehensive audits and debugging of complex VAST tags and ad requests.

Campaign Manager

3Dot14
Gurugram
10.2023 - 03.2025
  • Campaign Management & ROI: Managed end-to-end mobile app acquisition campaigns, optimizing budget allocation across diverse traffic sources to consistently exceed ROI targets.
  • Strategic Growth: Implemented innovative strategies to scale mobile app campaigns by identifying high-performing demand partners and optimizing creative performance.
  • Communicated proactively with international and local clients, delivering transparent performance reports and data-backed recommendations that facilitated campaign growth.

Data Analyst

Numerator India Pvt. Ltd.
Vadodara
05.2022 - 10.2023
  • Engineered complex data models by synthesizing multi-source datasets using SQL, Advanced Excel, and Power BI, enabling actionable business intelligence and future-trend forecasts.
  • Streamlined internal communication and task management using JIRA, reducing project turnaround time and improving cross-functional problem-solving.
  • Maintained data integrity standards while translating large, complex datasets into impactful dashboards and visualizations for informed decision-making.

Education

BA Hons - French

Amity University
Noida
04-2022

B.com -

Delhi University
Delhi, India
04-2019

Skills

  • Open RTB
  • Microsoft Excel
  • Google Ad Manager
  • Programmatic Advertising
  • Cross-Functional Team Leadership
  • Data Validation
  • Statistical Analysis
  • Yield Optimization
  • Ad Servers
  • Demand optimization
  • Programmatic advertising
  • Campaign management
  • Technical troubleshooting

Certification

  • Advanced Certification in Data Science, IIIT Bangalore
  • Programmatic Certification (School of Programmatic / Kayzen)
  • Google Ad Manager- Skillshop

Timeline

Ad Operations - GAM

Xapads Media
03.2025 - Current

Campaign Manager

3Dot14
10.2023 - 03.2025

Data Analyst

Numerator India Pvt. Ltd.
05.2022 - 10.2023

BA Hons - French

Amity University

B.com -

Delhi University
Shashank Nainwal