Shashank Pandey
SEO Specialist
Kanpur,India
Summary
Ambitious, career-focused job seeker, anxious to obtain an entry-level Data Scientist position to help launch career while achieving company goals. Experienced SEO Specialist with over 5.5 years of experience in IT. Excellent reputation for resolving problems and improving customer satisfaction.
Overview
5
5
years of professional experience
6
6
years of post-secondary education
Work History
SEO Specialist
Darshan Softech Private Limited
Vadodra, Gujrat
11.2019 - Current
- Recommended changes to website architecture, content and linking to improve SEO positions for target keywords.
- Performed ongoing keyword discovery, expansion and optimization to increase organic search footprint and drive relevant site traffic.
- Researched and implemented search engine optimization recommendations in accordance with development methodology.
- Collaborated with team to investigate critical SEO-related issues and provided impactful solutions.
- Incorporated XML sitemaps, robots.txt files and 301 redirects to facilitate search engine spidering, crawling and indexing.
- Researched and analyzed competitor website and advertising links to gain insight into new strategies.
- Produced and submitted weekly reports outlining progress against KPI objectives.
- Collected and analyzed Web metrics such as visits, time on site and page views per visit.
- Built, implemented and updated effective SEO strategies.
- Effectively working on strategy creation, opportunity analysis, keyword research, landing page optimization, technical audit, website health checks, server log analysis, migration support, internal linking and site architecture, content gap analysis etc using Tableau, Excel, and Google sheet.
SEO Analyst
RewardPay Services Pvt. Ltd
Lucknow, U.P.
07.2018 - 10.2019
- Perform keyword research, website optimization, competitive research, internal linking, external linking, schema optimization etc.
- Creating and tracking E-mail campaigns through Mail Chimp tool.
- Woking on Technical Audit of Websites and backlink Research with help of Screaming Frog and AHREF
- Creating backlinks through various techniques like Web2.0, Guest Posting etc.
- Performing SMO on daily basis.
- Prepare analytics and ranking reports and present it to management
- Improving CTR with the help of Google Search Console
- Gathering data about various countries, products and industries related to the niche as a part of pre-launch market research
- Providing daily, weekly and monthly reports to clients.
- Communicating with client for projects improvement and other requirements
SEO Executive
Viznu Software Consultancy
Gurgaon, Haryana
08.2016 - 06.2018
- Maintained knowledge of current market trends and algorithm updates of top search engines.
- Analyzed and audited clients' websites to address performance issues.
- Utilized search engine optimization and emphasized importance of link building.
- Performing keywords research
- Writing Meta titles and Meta descriptions
Education
Data Scientist - Computer
Simplilearn
Bengaluru 05.2021 - Current
Masters of Computer Application - Computer
IGNOU
New Delhi 07.2011 - 08.2013
Bachelor of Computer Applications - Computer
IGNOU
New Delhi 07.2008 - 07.2011
Skills
Strategic Planning
Multitasking Abilities
Planning and Coordination
Analytical and Critical Thinking
Data Management
Statistical Analysis
Machine Learning
Python
PostgreSQL
Accomplishments
- Achieved a goal by completing App Rating Prediction project with accuracy and efficiency.
Timeline
Data Scientist - Computer
Simplilearn
05.2021 - Current
SEO Specialist
Darshan Softech Private Limited
11.2019 - Current
SEO Analyst
RewardPay Services Pvt. Ltd
07.2018 - 10.2019
SEO Executive
Viznu Software Consultancy
08.2016 - 06.2018
Masters of Computer Application - Computer
IGNOU
07.2011 - 08.2013
Bachelor of Computer Applications - Computer
IGNOU
07.2008 - 07.2011