SHASHANK RAI
Delhi
Summary
Result-oriented professional with 6+ years of experience in FMCG, beverages, and e-commerce, specializing in Key Account Management , Sales Execution , and Demand Planning . Proven expertise in driving revenue growth, managing distributors, and leveraging data insights to enhance market share and operational efficiency.
Overview
8
8
years of professional experience
Work History
Assistant Manager
Anheuser-Busch Inbev
04.2025 - Current
- Execute strategic planning directives cascaded from headquarters and regional teams, ensuring alignment with corporate objectives.
- Develop and manage production and material plans, monitoring progress, adjusting as needed to meet operational requirements.
- Systematically analyses, extract and use of reports to identify possible gaps and opportunities to improve execution and performance.
- Monitor finished goods inventory and beer age, promptly reporting abnormalities and implementing corrective actions to maintain quality standards.
- Conducted market analysis and managed on-ground Retpack operations, built strategic supplier partnerships, and evaluated competitive pricing to enhance market positioning.
- Skilled in Retpack planning and execution, adept at applying operational SOPs, and proficient in managing stakeholders to deliver measurable business outcomes.
- Offered hands-on assistance to customers, assessing needs, and maintaining current knowledge of consumer preferences.
Customer Service Officer
Hindustan Unilever
10.2023 - 04.2025
- Managed ₹ 25 Cr + North Delhi business portfolio, driving revenue growth through strong distributor management and market execution.
- Oversaw modern trade and e-commerce key accounts including PVR Cinemas , Flipkart , Blinkit , and Zepto , handling a combined ₹ 70 Cr + business across Delhi.
- Strengthened route-to-market strategy by optimizing distributor infrastructure, improving both front-end sales execution and backend supply chain efficiency.
- Utilized MIS dashboards, Sales Analytics, and Performance tracking tools (SAP, Power BI) to identify sales gaps, uncover growth opportunities, and improve market coverage.
- Led trade negotiations and commercial discussions with distributors and channel partners, driving higher business volumes and improved profitability.
- Built strong trade relationships and partner engagement programs to enhance brand visibility, market penetration, and competitive positioning.
- Provided actionable market intelligence, competitive insights, and demand trends to the regional leadership team for strategic decision-making.
- Monitored distributor KPIs including sales productivity, infrastructure capability, inventory planning, and service levels, implementing corrective actions where required.
- Led and developed a field team of 7 Business Development Officers and 12 Sales Representatives, focusing on capability building, sales performance, and execution excellence.
- Managed company assets deployed in the market, ensuring compliance, utilization efficiency, and asset productivity.
Territory Sales Manager
Gujarat Co-operative Milk Marketing Federation Ltd.
12.2021 - 10.2023
- Handling ₹ 100cr + business across south Delhi through retails markets Horeca, Ecommerce and MT Store like Blinkit , Zepto , Reliance Stores and DMATs .
- Responsible for identifying and securing new clients in addition to yielding existing clients to ensure revenue targets are met.
- Analyses market needs and trends, to identify and deliver strategies to support the company's business development plan.
- Develop and maintain a high level of product and service knowledge to facilitate support to potential and existing clients.
- Meet the sales targets and KPIs as set and agreed upon by the senior management.
- Weekly reporting on all sales activities through different tools like SAP and Tableau to identify the gaps in the market and monitor the SKUs on geographical areas.
- Complete Distributor Management (Stocks, Billing, Inventory, Hygiene, Secondary, ROl).
Executive Category
Grofers India Pvt. Ltd.
11.2020 - 12.2021
- Effectively managed competing priorities while maintaining collaborative relationships with diverse stakeholders, including suppliers, distributors, and marketing teams.
- Responsible for onboarding new manufacturers/vendors and keeping track of purchase orders, receipts of the inventory.
- Conducted regular meetings with brand forecasted growth opportunities.
- Helped brands with sales forecasting and projection.
- Performing research on current buyer trends and company's sales policies.
- Evaluating supplies and maintaining inventory records.
- Conducting performance reviews for suppliers.
- Help brands with sales forecasting and projection.
Associate Sales Consultant
Docprime Technology Pvt. Ltd.
07.2018 - 08.2020
- Handled complete territory in developing and maintaining the area productivity.
- Monitored and reported on market and competitor activities and provided relevant reports and information.
- Skillfully monitored, liaised, and negotiated internally and externally using appropriate methods to facilitate development of profitable business and sustainable relationships.
- Monitored existing business and inputs into sales strategy meetings to maximize business.
Education
Post Graduate Diploma in Management - Marketing Management
Narsee Monjee Institute of Management Studies
Mumbai, India08-2022
Bachelor of Business Administration - Marketing Management
Babu Banarasi Das University
Lucknow08-2017
Skills
- Power BI data visualization
- Advanced Excel proficiency
- SAP knowledge
- Sales & Demand Forecasting
- Supply Chain Analytics
- Distribution Management
Timeline
Assistant Manager
Anheuser-Busch Inbev
04.2025 - Current
Customer Service Officer
Hindustan Unilever
10.2023 - 04.2025
Territory Sales Manager
Gujarat Co-operative Milk Marketing Federation Ltd.
12.2021 - 10.2023
Executive Category
Grofers India Pvt. Ltd.
11.2020 - 12.2021
Associate Sales Consultant
Docprime Technology Pvt. Ltd.
07.2018 - 08.2020
Post Graduate Diploma in Management - Marketing Management
Narsee Monjee Institute of Management Studies
Bachelor of Business Administration - Marketing Management
Babu Banarasi Das University
Seeking assignment
Seeking strategic assignments in Key Account Management , Sales Strategy , and Demand Planning , leveraging cross-industry experience across FMCG, beverages, and E-commerce to drive operational excellence, revenue growth, and customer-centric solutions.
AREAS OF EXPERTISE
- Client Relationship Management: Interfacing business partners and maintaining relations with them to ensure continued & repeated business throughout each campaign planned by the company and thereby augmenting business and profitability.
- Team Management: Leading, training & monitoring the performance of team members to ensure efficiency in marketing operations and meeting individual & group targets.
Work Availability
monday
tuesday
wednesday
thursday
friday
saturday
sunday
morning
afternoon
evening
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PERSONAL DOSSIER
- Father Name: Anil Kumar Rai
- Marital Status: Unmarried
- Date of Birth: 24-01-1996