Summary
Overview
Work History
Education
Skills
TOOLS AND SOFTWARE
Timeline
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Shashank Malhotra

Shashank Malhotra

Noida,UP

Summary

Results-driven Project Manager with over 6 years of experience leading digital marketing projects and managing cross-functional teams. Demonstrated expertise in project planning, stakeholder communication, and optimizing workflows to deliver projects on time and within scope. Proficient in using project management and marketing tools such as Salesforce Marketing Cloud, Smartsheet, JIRA, and Trello to improve operational efficiency and client satisfaction.

Overview

6
6
years of professional experience

Work History

Senior Project Manager

Ruder Finn
04.2021 - 07.2024
  • Led end-to-end project delivery for digital marketing campaigns, managing scope, schedules, and cross-functional coordination.
  • Conducted weekly stakeholder meetings to align execution with business goals and track deliverables.
  • Increased campaign engagement with a 73% email open rate and 6% click-through rate through strategic planning using Salesforce Marketing Cloud.
  • Oversaw client onboarding, achieving a 100% client retention rate through clear communication and seamless transitions.
  • Identified bottlenecks and optimized workflows using Smartsheet and retrospectives, improving team throughput by 25%.
  • Delivered client trainings on Salesforce Marketing Cloud best practices, improving campaign effectiveness by 15%.

Project Manager

Ruder Finn
01.2021 - 03.2021
  • Managed the project timelines, assets, and execution of email campaigns using Salesforce Marketing Cloud.
  • Collaborated with design and content teams to ensure on-time delivery of campaign components.
  • Used segmentation and data analytics to enhance campaign personalization and engagement.

Senior Account Coordinator

Merkle Sokrati
03.2018 - 01.2020
  • Coordinated execution of multi-channel digital campaigns for enterprise clients.
  • Ensured GDPR compliance through rigorous data handling and list management practices.
  • Collaborated with creative and analytics teams, achieving a 20% improvement in engagement metrics.

Education

Bachelor of Technology - Computer Science and Engineering

Vellore Institute of Technology
Vellore, India
06.2017

Skills

  • Project management
  • Project planning and development
  • Project scheduling
  • Client relations
  • Stakeholder communications
  • Budgeting and forecasting
  • Scope management
  • Risk management
  • Work flow planning
  • Advanced problem solving
  • Strategic planning
  • Team collaboration

TOOLS AND SOFTWARE

  • Salesforce Marketing Cloud
  • Smartsheet
  • Trello
  • JIRA
  • Google Analytics
  • MS Excel
  • HTML/CSS
  • SQL

Timeline

Senior Project Manager

Ruder Finn
04.2021 - 07.2024

Project Manager

Ruder Finn
01.2021 - 03.2021

Senior Account Coordinator

Merkle Sokrati
03.2018 - 01.2020

Bachelor of Technology - Computer Science and Engineering

Vellore Institute of Technology

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Shashank Malhotra