SHASHI CHADHA
New Delhi
Summary
Results-driven Coordination Professional experienced in MIS presentation, report analysis, customer care, and sales support. Delivered enhanced customer value through effective dealer management and back-end support, while driving digital marketing strategies that aligned with branding guidelines. Focused on seamless coordination with sales and marketing teams, vendors, and media agencies to execute successful marketing initiatives and events.
Overview
3
3
Languages
23
23
years of professional experience
Work History
Manager – Marketing Support & Branding
Jakson & Company
02.2016 - Current
- Managed Marketing Communications (Marcom) initiatives by overseeing promotional activities from proposal and approval stages to execution, enhancing brand visibility and market presence.
- Implemented branding guidelines across all marketing materials to ensure consistency.
- Drove digital marketing initiatives and social media content development in collaboration with external agencies, strengthening online presence and engagement.
- Lead cross-functional coordination across internal teams (Sales, Marketing, HR, Accounts) and manage relationships with external stakeholders including the principal company, channel partners, and agencies.
- Acted as primary liaison with principal (Kirloskar) and managed end-to-end processing of claims (Plant, Services, Promotional, Support, and Sales-related) with timely submission, follow-ups, and closure.
- Oversee Kirloskar Pulse portal activities, including enquiry updates in coordination with Team and manage all HHP-related matters for the sales team and channel partners.
- Coordinate website development initiatives to ensure alignment with business objectives and brand guidelines.
- Conducted expense verification and coordinated asset requests for the sales branch.
- Led the design and development of new stationery additions, ensuring consistent branding and quality across the entire Jakpower group.
Asst. Manager – Sales Support
Payal Group Companies
07.2010 - 12.2015
- Coordinated with senior management to implement strategic plans for revenue growth.
- Monitored staff performance and developed improvement plans.
- Trained new employees on company policies, customer service excellence, and sales techniques.
- Manufactured and distributed basic chemicals and intermediates, supporting petrochemical, polymers, and plastic industries in India for over two decades. Delivered primary plasticizers including DOP, DiBP, nDBP, DINP, DIDP, DOM, DBM, DOA, and TOTM. Supplied acetates such as butyl acetate, PVC compounds cable grade, and other specialty compounds, alongside secondary plasticizer CPW.
Executive Sales & Coordination
Bajaj Rubber Co. Pvt Ltd.
08.2009 - 06.2010
- Developed and maintained strategic client relationships to enhance partnership opportunities.
- Provided exceptional customer service to strengthen long-term relationships.
- Ensured compliance with regulations and internal requirements to mitigate risks.
Sales Coordinator
Classic Network & Computers
09.2006 - 07.2009
- Coordinated daily sales activities, managing schedules and delegating tasks to team members for efficiency.
- Developed and maintained strong relationships with key clients to foster loyalty and repeat business.
- Managed customer queries and complaints, offering solutions that enhanced client satisfaction.
- Coordinated distribution of hardware and software solutions for leading brands including HP, Compaq, and Epson, ensuring timely delivery and customer satisfaction.
Sales Coordinator
Pimit InfoTech Corp.
04.2003 - 08.2006
- Coordinated daily sales activities, managing schedules and delegating tasks to team members for efficiency.
- Developed and maintained strong relationships with key clients to foster loyalty and repeat business.
- Managed customer queries and complaints, offering solutions that enhanced client satisfaction.
- Managed distribution of HCL laptops (IBM, Compaq, Toshiba), projectors, and plasma display panels. Coordinated sales of HCL, LG, HP, Compaq, IBM, and Home Tech PCs. Provided hardware and software solutions alongside marketing consultancy to dealers.
Education
Higher Diploma - Software Engineering
APTECH COMPUTER EDUCATION
Ashok Vihar, New Delhi01-1999
B.A. - Economics & Education
Delhi University - Shyama Prasad Mukherji College
Punjabi Bagh, New Delhi01-1997
12th - Accountancy, Economics & Business Studies
CBSE
Delhi01-1994
Skills
- Marketing communications
- Digital marketing
- Branding implementation
- Content development
- Website management
- Project management
- Stakeholder management
- Sales support
- Budget management
- Data analysis
- Cross-functional collaboration
- Effective Communication
Languages Known
English
Hindi
Punjabi
Personal Information
1977-09-26, Female, Indian, Married
Specialization
Marketing Support, Branding Management, Event Management, Best in Coordination
Timeline
Manager – Marketing Support & Branding
Jakson & Company
02.2016 - Current
Asst. Manager – Sales Support
Payal Group Companies
07.2010 - 12.2015
Executive Sales & Coordination
Bajaj Rubber Co. Pvt Ltd.
08.2009 - 06.2010
Sales Coordinator
Classic Network & Computers
09.2006 - 07.2009
Sales Coordinator
Pimit InfoTech Corp.
04.2003 - 08.2006
Higher Diploma - Software Engineering
APTECH COMPUTER EDUCATION
B.A. - Economics & Education
Delhi University - Shyama Prasad Mukherji College
12th - Accountancy, Economics & Business Studies
CBSE