ARTI DUA

• Develop and execute a cohesive brand strategy that aligns with organizational goals and strengthens market positioning in healthcare
• Collaborate with cross-functional teams to create and implement product launch plans, including promotional materials and coordinated activities, to ensure successful market entry
• Conduct competitive analysis and monitor market trends to identify opportunities and mitigate risks, supporting data-driven decision-making and sustained competitive advantage
• Oversee brand visual identity, ensuring consistent application of logos, colors, and design elements across all communication channels and touchpoints
• Plan and manage monthly social media content, posting schedules, and content optimization to boost brand engagement and reach
• Partner with external agencies on SEO, online reputation management, and lead generation campaigns to enhance digital presence and drive brand growth

• Manage internal and external branding initiatives for labs and CDSCs across India, ensuring consistent brand presence
• Collaborate with graphic designers to develop marketing collateral that aligns with brand standards and objectives
• Oversee social media strategy and digital marketing efforts, driving engagement and visibility across key platforms
• Manage website content in collaboration with medical experts, optimizing for relevance and SEO performance
• Support sales teams by coordinating brand materials and fulfilling sales-driven marketing needs
• Handle PR activities in partnership with agencies and coordinate brand participation in industry award events

Oversee website management, blog updates, and content optimization in collaboration with subject matter experts for enhanced SEO performance.

Manage social media and digital marketing initiatives, coordinating with external agencies to strengthen brand presence and engagement.

Coordinate with design teams for the development of branded collateral, ensuring alignment with brand guidelines and promotional objectives.

Lead branding and communications strategies, including product promotions and package marketing to boost brand visibility.

Execute online reputation management, focusing on Google Reviews and proactive brand monitoring.

Plan and implement patient engagement activities and coordinate ATL and BTL events, including partnerships with corporate brands and community outreach initiatives.