SHASHIKANT SINHA
Kolkata
Summary
Seasoned business leader with over 28 years of diverse experience in retail, sales, marketing, operations, and entrepreneurship. Drives revenue growth, streamlines operations, and builds high-performing teams. Expertise in retail formats, distribution networks, and P&L management with a proven track record of entrepreneurial success in launching and scaling businesses. Passionate about creating sustainable business models that achieve profitability and market leadership. Committed to turning innovative ideas into tangible results as an entrepreneurial and creative founder. Formulates and executes strategic plans, creates new products and services, and develops business opportunities. Leads teams of professionals to maximize profits and deliver success. Skilled at seizing viable opportunities for expansion and innovation in business. Background includes increasing profits, reducing costs, and transforming customer service standards. Extensive experience in leading and supervising operational and sales teams.
Overview
29
29
years of professional experience
3
3
years of post-secondary education
3
3
Languages
Work History
Founder & Director
Ecomfab India Pvt. Ltd.
04.2023 - Current
- Built a cigarette distribution network spanning 35 WDs in West Bengal and 10+ in Jharkhand, Bihar, Odisha, and NE
- Managed a workforce of 14 direct and 70+ indirect employees
- Exited due to taxation issues
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
Founder & Director
Country Roads (BRS Entertainment Pvt. Ltd.)
04.2015 - Current
- Launched Kolkata’s first microbrewery restaurant with a 5000 sqft
- Developed strong partnerships with other businesses to allow for collaboration and more significant opportunities for growth.
- Established a successful business by identifying market needs and developing innovative solutions.
- Space and an investment of ₹4 crore
- Achieved an annual turnover of ₹8.6 crore after nine years with a seating capacity of 160 and 47 employees
- Secured investor approval for ₹24 crore in 2019 (stalled by the board)
Partner
Who Said Pizza??
09.2018 - 04.2020
- Company Overview: QSR Chain
- Opened eight outlets across Kolkata and neighboring cities with a central kitchen supporting FOCO operations
- Managed operations and supply chain efficiently, ensuring quality and timely delivery
- Closed due to the COVID-19 lockdown
- QSR Chain
Partner
Koshe Kasha
09.2015 - 04.2020
- Company Overview: QSR Chain
- Established two FOFO outlets, each with 800 sqft
- Space and optimized for home delivery
- Achieved break-even within two years before closure during the lockdown
- QSR Chain
Assistant Vice President / Vice President
Telenor India (Uninor)
04.2010 - 03.2015
- Opened 138 stores in multiple cities in 2010
- UP-East became the first circle to achieve break-even in just 17 months of operations
- Rolled out cluster strategies to optimize distributor performance across India
- Launched 4000+ Express Telenor stores and expanded COCO and FOCO retail formats nationwide
- Achieved double revenue growth year-on-year and expanded distribution coverage significantly
- Spearheaded business intelligence and GIS implementation for efficient distribution
General Manager – Retail, Modern Trade & Alternate Channels
Telenor India (Uninor)
11.2008 - 04.2010
- Oversaw a chain of 1400+ exclusive stores across 13 circles
- Introduced the 'one-stop mobile solution' concept, offering SIM cards, handsets, laptops, and accessories
- Launched 2000+ additional Express Uninor stores in six circles
General Manager (Retail & Modern Trade)
Reliance Communications
11.2007 - 10.2008
- Managed 1500+ retail outlets (~1 million sq
- Ft.) across India, achieving ₹600 crore in monthly collections
- Launched retail loyalty programs and modern trade initiatives to drive growth
General Manager
Tata Teleservices
06.2004 - 11.2007
- Opened 155 stores in Kolkata in a single day (26/01/2005)
- Expanded retail operations and doubled distribution annually in Eastern and Central India
- Successfully closed license operations in Mumbai by addressing prepaid reimbursement challenges
- Cultivated strong relationships with clients, vendors, and partners to ensure long-term success and loyalty.
- Monitored financial performance, set budgets and controlled expenses to provide financial stability and long-term organizational growth.
Area Sales Manager
ITC Lifestyle Retailing Business Division
10.2002 - 06.2004
Deputy Manager
Bombay Dyeing
02.2000 - 10.2002
Area Manager
Arvind
04.1998 - 02.2002
Territory Manager
Lilly Eli & Co
09.1995 - 04.1998
Education
MBA - Marketing Management
01.1999 - 01.2002
B.Sc. - undefined
St. Xavier’s School - Completed Class 10 and +2
Skills
Business Strategy
P&L Management
Retail Operations
Entrepreneurship
Startups
Sales
Distribution Network Expansion
Team Leadership
Talent Development
Business Development
Investor Relations
Operational Excellence
Cost Optimization
Team leadership
Strategic planning
Project management
Marketing
Personal Information
Date of Birth: 09/22/72
Timeline
Founder & Director - Ecomfab India Pvt. Ltd.
04.2023 - Current
Partner - Who Said Pizza??
09.2018 - 04.2020
Partner - Koshe Kasha
09.2015 - 04.2020
Founder & Director - Country Roads (BRS Entertainment Pvt. Ltd.)
04.2015 - Current
Assistant Vice President / Vice President - Telenor India (Uninor)
04.2010 - 03.2015
General Manager – Retail, Modern Trade & Alternate Channels - Telenor India (Uninor)
11.2008 - 04.2010
General Manager (Retail & Modern Trade) - Reliance Communications
11.2007 - 10.2008
General Manager - Tata Teleservices
06.2004 - 11.2007
Area Sales Manager - ITC Lifestyle Retailing Business Division
10.2002 - 06.2004
Deputy Manager - Bombay Dyeing
02.2000 - 10.2002
Xavier Institute of Management - MBA, Marketing Management
01.1999 - 01.2002
Area Manager - Arvind
04.1998 - 02.2002
Territory Manager - Lilly Eli & Co
09.1995 - 04.1998
Burdwan University - B.Sc.,
- St. Xavier’s School, Completed Class 10 and +2