Shashwat Jain
Bengaluru
Summary
Results-driven marketing professional with substantial experience in trade marketing, adept at driving brand growth and market share. Strong focus on collaborative team efforts and flexible to adapt to dynamic market needs. Expertise in campaign development, market analysis, and cross-functional team leadership. Dependable for achieving strategic marketing goals and fostering productive relationships.
Overview
7
7
years of professional experience
Work History
Trade Marketing Manager, South Karnataka
AB InBev
04.2024 - Current
- Spearheaded the reconciliation of chiller master ensuring chiller purity, chiller performance and quicker repairs
- Executed trade marketing schemes across south Karnataka while managing a team of 6 trade marketing representatives, to drive secondary & tertiary sales across 13 districts and 25 depots
- Organized Mysore's first ever Budweiser led techno music event garnering 400+ footfall
- Sponsored BMW's launch event with Hoegaarden witbier in Mysore garnering 200+ footfall
- Improved brand visibility across south Karnataka through the deployment of Brand assets
- Unlocked opportunities in premium outlets across Mysore, Coorg, Mangalore & Manipal
- Designed the channel-wise planograms for chillers and shelf displays across markets
Manager, Internal Controls & Reporting
AB InBev
05.2023 - 03.2024
- Managed tax assessment and litigation projects ensuring compliance and risk mitigation
- Reduced company's tax exposure via amnesty schemes and statutory forms collection
- Led finance planning project utilizing Zero Based Budgeting to compare and analyze the YoY spends across different packages to identify cost-reduction opportunities
- Executed MICS (Minimum Internal Control Standards) and IFC (Internal Financial Controls) testing across 11 Departments for the year 2023
Digital Marketing Intern
Sayaji Industries Limited
04.2022 - 06.2022
- Strategized, designed, and executed a WhatsApp campaign reaching out to more than 14,000 farmers across 9 states for brand awareness, sales awareness, sales touchpoint information, and improved brand recall
- Automated reply mechanism using WATI flow builder for mass interaction with thousands of leads through WhatsApp
- Designed a customer retention campaign for customers by awarding Sayaji Kisan Badge to them
- Strategized social media content for Sam and Mi (children's book publisher), which led to more than 8,500 reach and 50,000+ impressions on Instagram
- Performed competitor benchmarking for the international e-commerce and in-store pricing strategy for Sam and Mi
Senior Systems Engineer
Infosys Limited
07.2018 - 06.2021
- Responsible for maintenance of Global Issue Management System (GIMS) for CISCO through interactions with offshore and on-site teams
- Rated as High Achiever among top 5% out of 1000 trainees, scoring 89% in training
- Met SLA metrics by 95%, resolving 500+ tickets, including bug fixes, enhancement requests, and service assistance
Education
MBA - Communications
MICA
Ahmedabad06.2023
B.Tech - IT
Ajay Kumar Garg Engineering College
Ghaziabad, India06.2021
Skills
- Data-driven Decision Making
- Teamwork and Collaboration
- Stakeholder Management
- Retail Marketing
- Trade Promotion Strategies
- Consumer Insights
Timeline
Trade Marketing Manager, South Karnataka
AB InBev
04.2024 - Current
Manager, Internal Controls & Reporting
AB InBev
05.2023 - 03.2024
Digital Marketing Intern
Sayaji Industries Limited
04.2022 - 06.2022
Senior Systems Engineer
Infosys Limited
07.2018 - 06.2021
MBA - Communications
MICA
B.Tech - IT
Ajay Kumar Garg Engineering College
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