SHAZAN AHMAD
Senior Research Associate - Market Research And Database CRM
Delhi
Summary
Senior Research Associate specializes in establishing project objectives, developing experimental plan and effectively prioritizing tasks to meet time sensitive delivery goals. Serves as point person for executing research projects and disseminating findings to leadership. Displays strong written and oral communication skills to present complex analyses effectively.
Overview
7
7
years of professional experience
2
2
Languages
Work History
Senior Research Associate
Exchange4media
03.2025 - Current
- Led end-to-end execution of 10–15 research and survey-based projects simultaneously, ensuring 98% on-time delivery and consistently high client satisfaction.
- Developed targeted marketing strategies through deep consumer behavior analysis and trend identification, improving campaign effectiveness by 20–30%.
- Enhanced product positioning for multiple clients by conducting thorough competitor analysis and market segmentation, driving a 15% increase in strategic clarity and market differentiation.
- Prepared detailed project reports outlining progress, challenges, insights, and actionable recommendations, enabling clients to improve decision-making speed by 10–20%.
- Oversaw project budgets ranging from ₹20–50 lakhs, keeping cost variances within ±5% and reducing project inefficiencies by 10%.
- Utilized a diverse set of quantitative and qualitative research methods tailored to project objectives, boosting data accuracy and insight reliability by 25%.
- Collaborated closely with cross-functional teams and external vendors to streamline workflow, ensure quality data collection, and maintain strong communication throughout project lifecycles.
Senior Project Manager/Senior Analyst - Research and Operations
Merkle - A dentsu company
03.2022 - 03.2025
- Spearheaded end-to-end research projects (qual & quant) across industries, ensuring 100% on-time delivery and actionable insights that directly supported client decision-making.
- Managed large-scale field & survey operations with 10K+ respondents annually, improving data turnaround time by 25% through streamlined processes.
- Built and nurtured strong client relationships, resulting in 20% YoY increase in repeat business and improved client satisfaction scores.
- Negotiated and managed vendor partnerships across regions, driving 15% cost savings while maintaining high-quality research delivery.
- Owned project costing, budgeting, and profitability, successfully delivering projects within budget and increasing gross margins by 12%.
- Led and mentored a team of 5+ researchers/analysts, boosting team efficiency and reducing project escalations by 30%.
- Conducted client kick-off calls and cross-functional status reviews, ensuring smooth execution and stakeholder alignment across all projects.
- Contributed to overall business growth by driving 18% YoY revenue increase through process optimization and efficient resource allocation.
- Remote (WFH)
Research Analyst (Google Onsite India)
Vaco Binary Semantics
10.2020 - 06.2021
- Executed Market Research and Digital Asset Management projects, optimizing content for in-house distribution across websites.
- Conducted data validation and enhancement within Google's proprietary database 'HUME,' identifying and correcting incomplete, inaccurate, or duplicated records to ensure data integrity.
- Managed Google Knowledge Graph updates across multiple domains, ensuring accuracy through data validation, curation, and verification using trusted databases such as Wikipedia, Bloomberg, and Factiva.
- Worked for Google India on the Payroll of Vaco Binary Semantics
Executive - Database and Research
Exchange4media Group
03.2019 - 08.2020
- Research and amending the data in the in-house database that is incorrect, incomplete, improperly formatted or duplicated and CRM on the basis of reports from clients & industry.
- Communicate with clients and companies to update the in-house database for further call in organization’s B2B events.
- Manage and coordinate a team of staff, giving full briefings and delegating work.
Education
PGDM -
Indira Gandhi National Open University
New DelhiB.Tech - Mechanical Engineering - undefined
Abdul Kalam Technical University
NoidaSkills
Market Research (Qualitative & Quantitative)
Vendor Negotiation & Management
Research tools - MarketCast Central, Decipher, Sample one, UPS, Lucid, Cint, confirmIT, TII, Dimensions, Affectiva
Survey and Field Management
Digital Asset Management
Research Design & Field Briefing
Campaign/Brand Performance Analysis
Analytical Analysis
Secondary Research
Client Relationship Management
Rights and Permissions
Data Mining
ROI-focused Decision-Making
Cross-functional Team Leadership
Microsoft Office
Problem-solving
Interests
Cultural activities, Fitness & Health, BBQing
Accomplishments
- Market Research - Delivered E2E, Ad-hoc, Sample-Only, and Tracker projects across EMEA, North America, LATAM, and APAC with 100% on-time completion.
- Secondary Research - Conducted secondary research across multiple domains (Knowledge Graph, Rights & Permissions, etc.), managing concurrent projects while ensuring 100% quality standards and on-time delivery.
Timeline
Senior Research Associate
Exchange4media
03.2025 - Current
Senior Project Manager/Senior Analyst - Research and Operations
Merkle - A dentsu company
03.2022 - 03.2025
Research Analyst (Google Onsite India)
Vaco Binary Semantics
10.2020 - 06.2021
Executive - Database and Research
Exchange4media Group
03.2019 - 08.2020
B.Tech - Mechanical Engineering - undefined
Abdul Kalam Technical University
PGDM -
Indira Gandhi National Open University