Sheikh Alauddin Ali
Digital Marketing Strategist
Kolkata
Summary
A results-oriented growth professional with proven track record of identifying and capitalizing on market opportunities. Skilled in developing innovative strategies to drive revenue and enhance brand loyalty.
Overview
1
1
Language
8
8
Certifications
13
13
years of professional experience
Work History
Growth Manager
Rank Pro
Kolkata
08.2025 - Current
- Accelerated company growth by identifying and implementing innovative marketing strategies.
- Improved customer retention rates by analyzing key performance indicators and optimizing user experience.
- Optimized pricing structure, balancing profitability with customer value perception.
- Increased revenue, developing strategic partnerships and negotiating favorable contract terms.
- Utilized an agile approach in project management to quickly adapt as needed while maintaining progress towards goals.
Digital Marketing Strategist
Leads 2 Sales
01.2026 - Current
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Coordinated project timelines with internal stakeholders to ensure timely delivery of marketing initiatives without compromising quality or effectiveness.
- Analyzed campaign performance for customer/ brands using Google Analytics, identifying areas of opportunity for growth and improvement.
- Led 15 person cross-departmental staff to develop and execute all digital and social marketing initiatives.
- Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
- Mentored junior team members in digital marketing best practices, strengthening overall team expertise and cohesion.
- Developed strategic partnerships with influencers to increase brand reach and credibility.
- Enhanced user experience on websites by conducting thorough audits and making data-driven improvements.
Deputy Manager – Marketing
Sonata Software
01.2022 - 11.2022
- Responsible for marketing initiatives for Sonata’s Industry platforms and supporting in Alliance outreach in Microsoft
- With use of LinkedIn, created a lead generation strategy where target accounts are approached and asked to attend an e meet. This resulted into more than 40 meetings a month and is now an approach taken by other teams company wide.
- Curate content marketing strategies for Email, social media marketing.
- Handled all aspect of digital marketing from website creation, ads on various media (online)
Head of Department and Planning – Data Science and Business Analytics
Bengal Institute of Business Studies
08.2020 - 10.2021
- Made and deployed a new program called MBA in Business Analytics and Data Science
- Managed Lead Generation for all MBA program and streamlined sales processes
- Trained new and existing sales team/counsellors to explain students about different programs
- Managed affiliation and helped in placement procedure.
- Brought accreditation like AWS Academy, HBS Online and Oracle to the campus
- Handles liaising with IBM and Chairman of the college
- Affiliated to Vidhya Sagar University, A NAAC Accredited, West Bengal State Government University
Digital Marketing Specialist
NIHT Infosolution Pvt Ltd
05.2018 - 06.2020
- Lead trainer in the educational wing
- Team manager for the digital marketing wing
- Creating and executing campaigns with a strategic approach that yield results
- Collaborating cross-functionally with sales, academic and advertising teams to accomplish shared goals
Sports Analyst
Follow Your Sport.com, PPP SPORT Management
01.2016 - 04.2018
- Content Curation for Football section of the website
- Handled sports writers/interns: providing them topics, tracking their progress report and providing necessary feedback
- Helped social media team improve promotions and engagement by providing top-notch sports content ideas (columns, videos, blogs) targeted on specific audiences
- Coordinated Google Analytics Data showing trends at different levels and offering relevant insights
- Tracking website performance data
- Created analytics and tracking reports for strategy and business development
Customer Care Representative (Operations)
Admiral Solutions/EUI Ltd.
02.2014 - 09.2015
- Worked in Operations department to achieve daily targets and provided exceptional client support
- Handled and resolved customer queries regarding UK-based car and home insurance process
- Currently level 1 underwriter
- Took calls in accordance with FCA requirement
- Quality checking and feedback for the team as on accounts errors
- Mentored new joinees
Technical Support Advisor (Operations)
Teleperformance India
12.2012 - 08.2013
- Worked as Tech Support Advisor for AT&T U verse. Received the highest NPS score across the floor
- Helped customer by taking Remote access to their computers
- Dealt with customer queries in regards to their home computer, IPTV and VOIP phones
Education
B.A - Sociology
Shobhit University
Meerut, Uttar Pradesh10+2 - C.B.S.E
O.P Jindal School
Raigarh, ChhattisgarhMBA - Business Analytics
Alliance Business School
Bengaluru, India 04.2001 -
Skills
Marketing Analytics
Social Media Management (Email, Mobile, Viral, AR and VR Creation)
Google Analytics
Google Ads
Strategic Planning
Business Development
Competitive analysis
Customer acquisition
Analytics tools
Creative direction
Accomplishments
- Won Compliance Awards from HCL and Admiral Solutions
- Record setter in CSAT score for AT&T
- Played in Subroto Cup Football Tournament (2008)
Certification
Google Ads Certification
Timeline
Digital Marketing Strategist
Leads 2 Sales
01.2026 - Current
Growth Manager
Rank Pro
08.2025 - Current
Deputy Manager – Marketing
Sonata Software
01.2022 - 11.2022
Head of Department and Planning – Data Science and Business Analytics
Bengal Institute of Business Studies
08.2020 - 10.2021
Digital Marketing Specialist
NIHT Infosolution Pvt Ltd
05.2018 - 06.2020
Sports Analyst
Follow Your Sport.com, PPP SPORT Management
01.2016 - 04.2018
Customer Care Representative (Operations)
Admiral Solutions/EUI Ltd.
02.2014 - 09.2015
Technical Support Advisor (Operations)
Teleperformance India
12.2012 - 08.2013
MBA - Business Analytics
Alliance Business School
04.2001 -
10+2 - C.B.S.E
O.P Jindal School
B.A - Sociology
Shobhit University