Sheikh Alauddin Ali
Digital Marketing Strategist
Kolkata
Summary
A results-oriented growth professional with proven track record of identifying and capitalizing on market opportunities. Skilled in developing innovative strategies to drive revenue and enhance brand loyalty.
Overview
13
13
years of professional experience
8
8
Certifications
1
1
Language
Work History
Growth Manager
Rank Pro
Kolkata
08.2025 - Current
- Accelerated company growth by identifying and implementing innovative marketing strategies.
- Improved customer retention rates by analyzing key performance indicators and optimizing user experience.
- Optimized pricing structure, balancing profitability with customer value perception.
- Increased revenue, developing strategic partnerships and negotiating favorable contract terms.
- Utilized an agile approach in project management to quickly adapt as needed while maintaining progress towards goals.
Digital Marketing Strategist
Leads 2 Sales
01.2026 - Current
- Conducted market research to identify trends, competitor strategies, customer needs, and potential opportunities for growth in the digital landscape.
- Coordinated project timelines with internal stakeholders to ensure timely delivery of marketing initiatives without compromising quality or effectiveness.
- Analyzed campaign performance for customer/ brands using Google Analytics, identifying areas of opportunity for growth and improvement.
- Led 15 person cross-departmental staff to develop and execute all digital and social marketing initiatives.
- Analyzed campaign performance using Google Analytics, identifying areas of opportunity for growth and improvement.
- Mentored junior team members in digital marketing best practices, strengthening overall team expertise and cohesion.
- Developed strategic partnerships with influencers to increase brand reach and credibility.
- Enhanced user experience on websites by conducting thorough audits and making data-driven improvements.
Deputy Manager – Marketing
Sonata Software
01.2022 - 11.2022
- Responsible for marketing initiatives for Sonata’s Industry platforms and supporting in Alliance outreach in Microsoft
- With use of LinkedIn, created a lead generation strategy where target accounts are approached and asked to attend an e meet. This resulted into more than 40 meetings a month and is now an approach taken by other teams company wide.
- Curate content marketing strategies for Email, social media marketing.
- Handled all aspect of digital marketing from website creation, ads on various media (online)
Head of Department and Planning – Data Science and Business Analytics
Bengal Institute of Business Studies
08.2020 - 10.2021
- Made and deployed a new program called MBA in Business Analytics and Data Science
- Managed Lead Generation for all MBA program and streamlined sales processes
- Trained new and existing sales team/counsellors to explain students about different programs
- Managed affiliation and helped in placement procedure.
- Brought accreditation like AWS Academy, HBS Online and Oracle to the campus
- Handles liaising with IBM and Chairman of the college
- Affiliated to Vidhya Sagar University, A NAAC Accredited, West Bengal State Government University
Digital Marketing Specialist
NIHT Infosolution Pvt Ltd
05.2018 - 06.2020
- Lead trainer in the educational wing
- Team manager for the digital marketing wing
- Creating and executing campaigns with a strategic approach that yield results
- Collaborating cross-functionally with sales, academic and advertising teams to accomplish shared goals
Sports Analyst
Follow Your Sport.com, PPP SPORT Management
01.2016 - 04.2018
- Content Curation for Football section of the website
- Handled sports writers/interns: providing them topics, tracking their progress report and providing necessary feedback
- Helped social media team improve promotions and engagement by providing top-notch sports content ideas (columns, videos, blogs) targeted on specific audiences
- Coordinated Google Analytics Data showing trends at different levels and offering relevant insights
- Tracking website performance data
- Created analytics and tracking reports for strategy and business development
Customer Care Representative (Operations)
Admiral Solutions/EUI Ltd.
02.2014 - 09.2015
- Worked in Operations department to achieve daily targets and provided exceptional client support
- Handled and resolved customer queries regarding UK-based car and home insurance process
- Currently level 1 underwriter
- Took calls in accordance with FCA requirement
- Quality checking and feedback for the team as on accounts errors
- Mentored new joinees
Technical Support Advisor (Operations)
Teleperformance India
12.2012 - 08.2013
- Worked as Tech Support Advisor for AT&T U verse. Received the highest NPS score across the floor
- Helped customer by taking Remote access to their computers
- Dealt with customer queries in regards to their home computer, IPTV and VOIP phones
Education
B.A - Sociology
Shobhit University
Meerut, Uttar Pradesh10+2 - C.B.S.E
O.P Jindal School
Raigarh, ChhattisgarhMBA - Business Analytics
Alliance Business School
Bengaluru, India 04.2001 -
Skills
Marketing Analytics
Social Media Management (Email, Mobile, Viral, AR and VR Creation)
Google Analytics
Google Ads
Strategic Planning
Business Development
Competitive analysis
Customer acquisition
Analytics tools
Creative direction
Accomplishments
- Won Compliance Awards from HCL and Admiral Solutions
- Record setter in CSAT score for AT&T
- Played in Subroto Cup Football Tournament (2008)
Certification
Google Ads Certification
Timeline
Digital Marketing Strategist
Leads 2 Sales
01.2026 - Current
Growth Manager
Rank Pro
08.2025 - Current
Deputy Manager – Marketing
Sonata Software
01.2022 - 11.2022
Head of Department and Planning – Data Science and Business Analytics
Bengal Institute of Business Studies
08.2020 - 10.2021
Digital Marketing Specialist
NIHT Infosolution Pvt Ltd
05.2018 - 06.2020
Sports Analyst
Follow Your Sport.com, PPP SPORT Management
01.2016 - 04.2018
Customer Care Representative (Operations)
Admiral Solutions/EUI Ltd.
02.2014 - 09.2015
Technical Support Advisor (Operations)
Teleperformance India
12.2012 - 08.2013
MBA - Business Analytics
Alliance Business School
04.2001 -
10+2 - C.B.S.E
O.P Jindal School
B.A - Sociology
Shobhit University