Summary
Overview
Work History
Education
Skills
Accomplishments
Timeline
Generic

Sourav Samanta

Kolkata

Summary

Growth-focused professional with 10+ years of experience in marketing analytics, CRM, loyalty program design, supply chain, and vendor management across leading retail, consumer, and e-commerce companies. Skilled in customer lifecycle analytics, segmentation, and insight-led marketing. Proven track record of driving customer acquisition, retention, and monetization through omni-channel CRM, loyalty initiatives, and ROI-focused campaigns. Hands-on with SQL, Excel, and BI tools (Power BI, Tableau) for building dashboards and executive reports. Currently Growth Manager at ApnaMart, leading CRM and loyalty strategies to scale business growth.

Overview

12
12
years of professional experience

Work History

Growth Manager

Apnamart
Kolkata
02.2025 - Current
  • Designed and managed CRM lifecycle campaigns (onboarding, retention, reactivation) across WhatsApp, SMS, and app; improved repeat rate by 25% through targeted engagement.
  • Acquired 1,500 new customers with 583 first-time orders, achieving a conversion rate of 38.9% from activation to order.
  • Prepared and piloted loyalty program in selected zones leveraging referrals and cashback offers to drive stickiness and incremental sales.
  • Executed multi-channel acquisition campaigns (online + on-ground) to boost both new and repeat customer growth.
  • Conducted cohort, churn, and behavioral trigger analysis; developed segmentation strategies to improve personalization and customer lifecycle management.
  • Partnered with Martech and tech teams to automate, personalize, and scale CRM workflows across digital channels.
  • Built marketing ROI dashboards to measure campaign lift, incremental sales, and optimize CAC-to-LTV ratio.
  • Presented strategic insights to leadership, translating analytics into commercial levers (pricing, targeting, retention tactics, and monetization strategies).Presented executive insights to leadership on customer behavior, monetization, and growth strategies

HR manager Last Mile

Ecom Express Limited
Kolkata
08.2024 - 02.2025
  • Analyzed workforce productivity across East cluster hubs to improve efficiency.
  • Prepared reports to optimize on-roll and off-roll employee deployment and reduce attrition.
  • Managed vendor performance to ensure smooth operations and SLA compliance.
  • Created dashboards and presentations for leadership on employee engagement, operations, and supply chain.
  • Planned workforce expansion to support growing business volumes.
  • Ran recruitment and engagement campaigns to hire and retain both direct employees and vendor resources.

Assistant Manager – Operations

Swiggy Limited
Central
11.2022 - 07.2024
  • Managed delivery operations across 93 cities with focus on SLA, compliance, and cost efficiency.
  • Developed analytics dashboards for customer lifecycle & SLA performance.
  • Conducted A/B testing and funnel analysis to evaluate retention campaign effectiveness.
  • Built vendor capacity forecasting models to handle peak-hour order demand.

Team Lead – GSF (Amazon Prime Launch)

Amazon
Kolkata
08.2020 - 10.2022
  • Spearheaded Amazon Prime launch across 83 pin codes, scaling daily orders to 3,000+.
  • Managed 5 major dark stores and 5 3PL store in association with More Hypermart
  • Analyzed fulfilment efficiency, customer stickiness, and order growth trends.
  • Coordinated cross-functionally to ensure SLA success for Prime customers.
  • Won Master Blaster Performance Award for outstanding execution.

Team Leader – Operations

Swiggy Limited
Central
02.2019 - 07.2020
  • Drove vendor insights, SOP design, and audit compliance.
  • Launched 72 Cities across East custer.
  • Managed City operations and performance
  • Managed Vendor Life cycle
  • Practiced Solid Compliance in cities in terms of operational and rider metrics

Jr. Shift Engineer – Port Operations

International Seaports Pvt Ltd
Haldia
01.2014 - 09.2017
  • Managed vessel operations, scheduling, and set record discharge of 16,000 tonnes/day.

Education

MBA - Marketing

Institute of Engineering And Management
Kolkata
06-2019

Bachelor of Science - Applied Electronics And Instrumentation

Haldia Institute of Technology
Haldia
06-2013

Skills

  • CRM Strategy & Omni-channel Journeys (Email, SMS, App, WhatsApp)
  • Loyalty program design and analytics
  • Consumer & Behavioral Analytics (Cohort, Churn, LTV, Segmentation)
  • Marketing ROI Analysis (Pre-post, Control-test, Incremental Sales Models)
  • Data analytics and visualization (Excel, SQL, Power BI, MIS, Mixpanel, Mirror)
  • Growth strategy and monetization insights
  • Cross-functional collaboration (marketing, ops, finance, product)
  • Executive Reporting & Leadership Communication

Accomplishments

  • Master Blaster Performance Award – Amazon (2021)
  • Top Regional Performer – Swiggy (Multiple Quarters)
  • Record Daily Discharge – 16,000 Tonnes – International Seaports Pvt Ltd
  • Awarded Champions for best performer in operational metrics -Swiggy
  • Winner of SPL (Swiggy Premier League) in the year 2023

Timeline

Growth Manager

Apnamart
02.2025 - Current

HR manager Last Mile

Ecom Express Limited
08.2024 - 02.2025

Assistant Manager – Operations

Swiggy Limited
11.2022 - 07.2024

Team Lead – GSF (Amazon Prime Launch)

Amazon
08.2020 - 10.2022

Team Leader – Operations

Swiggy Limited
02.2019 - 07.2020

Jr. Shift Engineer – Port Operations

International Seaports Pvt Ltd
01.2014 - 09.2017

MBA - Marketing

Institute of Engineering And Management

Bachelor of Science - Applied Electronics And Instrumentation

Haldia Institute of Technology

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Sourav Samanta