SHIRISH SHETTY
Andheri, Mumbai
Summary
18 Years of media experience in FPC planning, Scheduling, Operations, Music & Sports with channels like Star, 9X, Zee & MTV.
Overview
20
20
years of professional experience
4
4
years of post-secondary education
Work History
Director
MTV
10.2010 - Current
- Currently handling Programming - FPC Planning, Strategy, Scheduling, Operations for MTV, MTV HD+ & MTV International
- Inventory management, launch campaign strategy to optimize channel viewership
- Handling live sporting events for MTV & VH1 – Laliga, Serie A, Ligue 1, NBA, ISL
- Third party content planning, channel environment, client committed elements, executions & operations for SFL, IPKL, BCL etc
- Digital – Strategizing MTV page on JioCinema on a daily basis
- Prioritizing, shuffling shows basis available data
- Handled music planning for MTV & MTVi.
Executive
Zee TV
05.2009 - 05.2010
- Preparing weekly/ monthly placement reports for Zee Network channels (Zee TV, Zee Cinema, Zee News, Zee Music, ETC, Zee Marathi, Zee Talkies, Zee Bangla, Zee Studio, Zee Café, Zee Business, Zee 24 Taas, Zee Telugu, Zee Ghantalu, Zee Kannada and Zee Tamil on an all-India basis
- Weekly/ Monthly analysis of channels placements based on TAM reports (Media Express software) & tracking competitor placements
- Handling Merchandising/ promotional activities/ marketing from channel placement perspective.
Sr Executive
9X
10.2007 - 05.2009
- Handling On-Air promo operations & commercial tags for 9X along with international beams (UK & Asia) and News X
- Production Facility Allocation / Planning for editors and producers
- To complete tasks within the set standards of Presentation
- Versioning/Mastering standards / Technical check of each promos / S&P guideline/ branding of promos to ensure ‘Zero Error’ communication on air.
Executive
STAR TV
09.2006 - 10.2007
- Handling On-Air promo operations for Star plus, Star One, Star Gold, Star Utsav, Star World along with international beams (US, UK, UAE & Singapore)
- Cross functional interaction for show launches, promos
- Production Facility Allocation / Planning for editors and producers along with SNP & tech check of on-air elements.
Business Development
OMAM Consultants
10.2005 - 09.2006
IT Executive
Transocean
01.2005 - 08.2005
Tech Support
Sutherland Global Services
08.2004 - 12.2004
Education
BE - Electronics & Telecommunication
Mumbai University
Mumbai 08.2000 - 12.2004
Skills
Strategy
Timeline
Director
MTV
10.2010 - Current
Executive
Zee TV
05.2009 - 05.2010
Sr Executive
9X
10.2007 - 05.2009
Executive
STAR TV
09.2006 - 10.2007
Business Development
OMAM Consultants
10.2005 - 09.2006
IT Executive
Transocean
01.2005 - 08.2005
Tech Support
Sutherland Global Services
08.2004 - 12.2004
BE - Electronics & Telecommunication
Mumbai University
08.2000 - 12.2004