Summary
Overview
Work History
Education
Skills
Timeline
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SHIRISH SHETTY

Andheri, Mumbai

Summary

18 Years of media experience in FPC planning, Scheduling, Operations, Music & Sports with channels like Star, 9X, Zee & MTV.

Overview

20
20
years of professional experience
4
4
years of post-secondary education

Work History

Director

MTV
10.2010 - Current
  • Currently handling Programming - FPC Planning, Strategy, Scheduling, Operations for MTV, MTV HD+ & MTV International
  • Inventory management, launch campaign strategy to optimize channel viewership
  • Handling live sporting events for MTV & VH1 – Laliga, Serie A, Ligue 1, NBA, ISL
  • Third party content planning, channel environment, client committed elements, executions & operations for SFL, IPKL, BCL etc
  • Digital – Strategizing MTV page on JioCinema on a daily basis
  • Prioritizing, shuffling shows basis available data
  • Handled music planning for MTV & MTVi.

Executive

Zee TV
05.2009 - 05.2010
  • Preparing weekly/ monthly placement reports for Zee Network channels (Zee TV, Zee Cinema, Zee News, Zee Music, ETC, Zee Marathi, Zee Talkies, Zee Bangla, Zee Studio, Zee Café, Zee Business, Zee 24 Taas, Zee Telugu, Zee Ghantalu, Zee Kannada and Zee Tamil on an all-India basis
  • Weekly/ Monthly analysis of channels placements based on TAM reports (Media Express software) & tracking competitor placements
  • Handling Merchandising/ promotional activities/ marketing from channel placement perspective.

Sr Executive

9X
10.2007 - 05.2009
  • Handling On-Air promo operations & commercial tags for 9X along with international beams (UK & Asia) and News X
  • Production Facility Allocation / Planning for editors and producers
  • To complete tasks within the set standards of Presentation
  • Versioning/Mastering standards / Technical check of each promos / S&P guideline/ branding of promos to ensure ‘Zero Error’ communication on air.

Executive

STAR TV
09.2006 - 10.2007
  • Handling On-Air promo operations for Star plus, Star One, Star Gold, Star Utsav, Star World along with international beams (US, UK, UAE & Singapore)
  • Cross functional interaction for show launches, promos
  • Production Facility Allocation / Planning for editors and producers along with SNP & tech check of on-air elements.

Business Development

OMAM Consultants
10.2005 - 09.2006

IT Executive

Transocean
01.2005 - 08.2005

Tech Support

Sutherland Global Services
08.2004 - 12.2004

Education

BE - Electronics & Telecommunication

Mumbai University
Mumbai
08.2000 - 12.2004

Skills

Strategy

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Timeline

Director

MTV
10.2010 - Current

Executive

Zee TV
05.2009 - 05.2010

Sr Executive

9X
10.2007 - 05.2009

Executive

STAR TV
09.2006 - 10.2007

Business Development

OMAM Consultants
10.2005 - 09.2006

IT Executive

Transocean
01.2005 - 08.2005

Tech Support

Sutherland Global Services
08.2004 - 12.2004

BE - Electronics & Telecommunication

Mumbai University
08.2000 - 12.2004

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