Shibin Mathew

· Own and manage global and regional demand forecasts across multiple markets (India, China, Hong Kong, Singapore, Thailand, Italy, Germany, Poland, Turkey, South Africa), product categories, and channels, ensuring alignment with commercial strategy and financial targets.

· Develop and maintain statistically driven forecasts using advanced supply chain planning tools and forecasting engines (SO99, S&OP Board – Tools Group), leveraging time-series models, historical data, market intelligence, promotions, and product lifecycle changes.

· Ensure high data quality and governance by cleansing and maintaining historical demand and master data within SAP S/4HANA (MM), enabling accurate forecasting and standardized global processes.

· Lead and support global S&OP demand review cycles, collaborating with Sales, Marketing, Supply Chain, and regional demand planners to drive consensus and execution alignment.

· Monitor and improve forecast performance through accuracy, bias, volatility, Lag-2, and forecast fidelity analysis, conduct root-cause analysis and implement continuous improvement actions.

· Provide demand scenarios, risk assessments, and sensitivity analysis to support capacity planning, inventory optimization, and strategic decision-making.

· Coordinate with regional demand planners to standardize forecasting methodologies, assumptions, and best practices across markets.

· Support global product launches, portfolio rationalization, and phase-in/phase-out planning to minimize obsolescence and service disruption.

· Translate complex demand insights into executive-ready dashboards and presentations using advanced analytics tools (Excel, Power BI, Tableau).

· Apply data-driven approaches and foundational knowledge of SQL, Python, and machine learning concepts to enhance forecasting accuracy and planning effectiveness.

· Own end-to-end demand, supply, and distribution planning across a large multi-channel network, managing daily DRP operations for ~33 branches and 15,000–18,000 SKUs across GT, MT/RSS, E-commerce, and institutional channels.

· Develop statistical demand forecasts, analyze demand vs. actual sales, monitor forecast accuracy (MAPE, bias, fidelity), and drive corrective actions through collaboration with Sales, Marketing, and Product teams.

· Lead and support S&OP, Consensus Demand Forum (CDF/CDP), and IBP cycles through data preparation, scenario analysis, and executive-level presentations.

· Translate demand plans into feasible supply, production, and procurement plans considering capacity, lead times, cost, and constraints; manage weekly production consolidation and rolling 4-month plans.

· Execute inventory planning and optimization initiatives to ensure opening stock availability, optimal inventory positioning, and service level adherence while minimizing excess and logistics costs.

· Plan and optimize distribution and replenishment across hubs, warehouses, factories, and vendors, including hub reviews, source-destination matrix creation, STO creation in SAP, and direct/indirect dispatch planning.

· Perform capacity planning, pre-season readiness checks, pre-build strategies, and what-if scenario analysis to mitigate supply risks and ensure business continuity.

· Monitor and report key KPIs including service level, inventory health, capacity utilization, network performance, and additional non-forecasted requirements for effective decision-making.

· Drive continuous improvement through automation and advanced analytics using SAP (MM, ECC modules), Excel, Power BI, and complex DAX to deliver actionable dashboards, MIS, and executive insights.

Demonstrate strong analytical and stakeholder management skills, enabling accurate data-driven planning, faster execution, and alignment between operational and financial objectives.