SHIKHA CHAUDHARY
Media Operations & Client Success Manager
Greater Noida West (Noida Extension)
Summary
Digital Advertising Operations | Programmatic & Display Campaigns | Client Success | Google Ad Manager Expert
Versatile Senior Manager specializing in Media Operations, Client Servicing and overseeing key improvements to drive business growth and efficiency. History of cultivating an open culture with free exchange of information. Pursuing new professional challenges with a growth-oriented company.
Overview
15
15
years of professional experience
2
2
years of post-secondary education
Work History
Senior Manager
CarDekho.com
12.2021 - Current
- Led cross-functional teams to enhance customer experience by implementing innovative solutions for vehicle discovery and purchasing processes.
- Developed and executed strategic marketing campaigns utilizing data analytics to target key demographics, resulting in increased brand visibility.
- Oversaw performance metrics and KPIs for digital platforms, ensuring alignment with overall business objectives and driving sustained growth.
Campaign Manager
Times Internet Limited
01.2020 - 12.2021
- Developed and executed multi-channel marketing campaigns, aligning strategies with brand objectives to enhance audience engagement.
- Utilized analytics tools to monitor campaign performance, adjusting tactics in real-time to optimize reach and effectiveness.
- Collaborated with cross-functional teams to create compelling content and promotional materials that resonate with target demographics.
Senior Ad-operation Analyst
HCL Technologies
01.2017 - 12.2020
- Analyzed operational data to identify trends and recommend process improvements, enhancing overall efficiency of workflows.
- Collaborated with cross-functional teams to develop and implement strategic initiatives that aligned with organizational goals.
- Utilized advanced data visualization tools to present insights and support decision-making processes for management teams.
- Led root cause analysis sessions to troubleshoot operational issues, resulting in streamlined procedures and reduced downtime.
- Developed comprehensive reports on key performance indicators, providing actionable insights to drive performance enhancements across departments.
Client Support
Informa Publishing Company
01.2017 - 07.2019
- Collaborated with sales and customer service teams to resolve billing discrepancies and provide excellent client support.
- Coordinated care with other providers to ensure seamless transitions between services for optimal client support.
- Collaborated with multidisciplinary teams for comprehensive client support and care coordination.
SME (Subject Matter Expert)
NIIT Technologies
12.2011 - 01.2017
- Led cross-functional teams to streamline project workflows, ensuring timely delivery of key initiatives.
- Conducted in-depth analysis of project performance metrics, identifying areas for improvement and driving strategic decisions.
- Developed and implemented training programs for new staff, enhancing team readiness and operational efficiency.
- Collaborated with stakeholders to define project scope and objectives, aligning resources effectively to meet business goals.
Collection Associate
Airtel Enterprise Service
12.2010 - 12.2011
- Managed customer accounts to ensure timely collection of outstanding payments, utilizing CRM software for tracking and communication.
- Conducted thorough reviews of account statuses to identify discrepancies and resolve billing issues directly with clients.
- Analyzed payment patterns and trends, providing insights that informed strategies for improving cash flow and reducing overdue accounts.
- Developed strong relationships with clients through effective communication, resulting in improved payment rates and customer satisfaction scores.
Education
Master of Business Administration (MBA) - Marketing & Finance
Banarasi Das Sharma Institute of Management
01.2008 - 01.2010
Bachelor of Computer Applications (B.C.A) - undefined
M.C.R.P University
Skills
- Strategic planning
- Operations management
- Cross-functional collaboration
- Risk Management
- Market analysis
- Reporting management
- Partnership development
- Troubleshooting and problem resolution
- Revenue Audit
Timeline
Senior Manager
CarDekho.com
12.2021 - Current
Campaign Manager
Times Internet Limited
01.2020 - 12.2021
Senior Ad-operation Analyst
HCL Technologies
01.2017 - 12.2020
Client Support
Informa Publishing Company
01.2017 - 07.2019
SME (Subject Matter Expert)
NIIT Technologies
12.2011 - 01.2017
Collection Associate
Airtel Enterprise Service
12.2010 - 12.2011
Master of Business Administration (MBA) - Marketing & Finance
Banarasi Das Sharma Institute of Management
01.2008 - 01.2010
Bachelor of Computer Applications (B.C.A) - undefined
M.C.R.P University
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