Shikha Sharma

Designed web based analytical B2B products that can optimize promotion strategy and pricing solutions for CPG retailers. Improved adoption rate for pricing module by 30% in an year.

Product Roadmap and Design, Product Execution

• Defined high quality product roadmap based on business strategy and voice of customer. Managed cross-functional process to translate desired customer experience into logically sequenced and optimized product roadmap.
• Defined and monitored key performance metrics to ensure performance, and continually optimize operational efficiencies.
• Worked with other feature product managers to bring synergy in products across retailers and sales teams.
• Worked with engineering teams to build scalable solutions and partnered with UX design team to develop high quality requirements.
• Performed detailed market research across retailers / categories to adapt industry practices. Improved trade investment reconciliation by $1MM for one of the retailers.

Process Improvement

• Achieved HMM savings worth ~ $84K over Q1 and Q2 by driving automation and focusing upon centralized planning

Requirement Gathering, Prioritizing

• Developed PRDs and functional documents for tech teams and prioritized user stories to contribute to tech strategy of features
• Delivered results for cross-functional initiatives while managing competing priorities
• Achieved the target to improve ROI for one of the retailers by 15% for Salsa 650 ml product.

Product Conceptualization, Wireframing, Product launch

Developed and launched an internal edu-tech product to upscale employees in area of Data Architecture. KPIs achieved - No of enrollments / quarter, no of pass outs / year, no of data architect opened positions filled / year

• Worked with Accenture leadership team and senior data architects to develop product specifications and features to bring to life dedicated e-learning portal with multiple learning paths and milestones.
• Designed wireframes and engaged with tech teams to develop UI for dedicated URL to the product.
• Developed a GTM strategy to launch the product that included campaigns like Expert DA talks, Women in D&A, thought leadership blogs etc.

· Designed and developed business critical customer servicing application used in call centers.

· Served as a techno-functional lead to guide a team of 6 offshore developers to build the servicing application.

· Acted as a liaison between business and technical teams. As BA gathered requirements, prepared SOW, FSD, TRD.