Shikha Sharma

• Developed and implemented end-to-end API and data integrations for partners, leveraging REST APIs, Amazon S3, and email-based integrations to optimize data flow and strengthen partner collaboration.
• Built and maintained integrations across advertising and analytics platforms, including Apple Search Ads (ASA), Google, and Vibe, adapting to evolving partner requirements and API specifications to ensure alignment with business goals.
• Managed integration lifecycle, overseeing development, maintenance, enhancements, and updates to existing partner integrations to ensure alignment with evolving business needs.
• Implemented CTV, attribution, and cross-channel attribution integrations to enable seamless marketing data exchange and performance measurement.
• Troubleshot complex integration issues, conducted root cause analysis, and implemented solutions, enhancing data accuracy and reinforcing integration reliability and operational stability.

Provided technical SPOC coverage for strategic accounts including Flipkart, Tokopedia, Uber, Trainline, and Spotify, enabling effective communication and support.

Managed ad-tech escalation queue for largest branch customers in APAC and EMEA, ensuring prompt resolution of critical issues to maintain service quality.

Collaborated with presales and account management to evaluate technical requirements and create customized solutions for complex business use cases.

partnered with cross-functional gtm teams, including tams consultants and architects, to scope project deliverables and prioritize customer feedback tickets.

Facilitated enterprise and commercial customer adoption of use cases via Branch SDK integration and implementation, enhancing user engagement across Branch products.

Oversaw technical ticket resolution, maintaining 95%+ SLA through effective coordination with presales and postsales teams.

Acted as technical SPOC for ad agencies and brands, enhancing trust and communication.

Developed tutorials, how-to videos, and technical articles to improve internal and customer-facing communication.

Built and maintained customer self-service web app using React, HTML, and CSS.

Supported web development team in modern UI development, software testing, and deployment, enhancing overall user experience.

• Evaluated code changes for quality and maintainability, ensuring adherence to best practices.