Shikha Soni
Social Media Manager
Indore
Summary
Results-driven Social Media Manager specializing in audience growth, engagement strategy, and performance optimization. Scale brands through data-backed content planning and trend-driven campaigns, achieving 185% Instagram growth within 6 months. Drive visibility, strengthen brand positioning, and convert engagement into measurable business results.
Overview
6
6
years of professional experience
1
1
Certification
Work History
Social Media Executive
Orderly Consumer Products Pvt Ltd
Indore
08.2020 - 10.2022
- On-Page & Off-Page optimization of websites.
- Manage all types of Facebook Ads (Lead, Brand awareness, Traffic ad, Conversion, Messenger)
- Handle all social Accounts.
- Link Building, SEO, Website Editing.
- Worked on Google Business Map.
Digital Marketing Executive
Webiators Technologies PVT. LTD.
Indore
07.2024 - Current
- Develop and implement a successful Facebook Ads campaign.
- Manage social media accounts.
- Create visually appealing graphics for social media, email marketing campaigns, and website content using Canva
- Conduct keyword research to identify relevant keywords and topics for blog content.
- Syndicate blog content on partner websites and promote it through social media.
- Experienced in managing product add-ons in Magento
- Developing a push notification strategy to engage with the target audience.
Social Media Manager
Punjabi Saraf (Jewelry Brand)
Indore
07.2024 - Current
- Grew Instagram following from 7K to 20K in 6 months (185% growth)
- Increased monthly reach by 120% through reels & trend-based content
- Achieved 1M impressions in a single quarter
- Improved engagement rate from 1.8% to 4.9%
- Increased story interaction by 70% using polls & interactive content
- Built community of 10K+ active followers
- Produced 120+ posts and 45+ reels in 4 months
- Managed content calendar across 3 platforms simultaneously
- Conducted weekly analytics tracking improving ROI by 40%
- Optimized posting time, increasing engagement by 28%
- Monitored social media trends and emerging platforms, adopting new strategies to stay ahead of the competition.
- Managed multiple social media platforms, ensuring a consistent brand voice and message.
Education
Bachelor of Commerce - Commerce
Girls Degree Collage (DAVV)
Indore 04.2001 -
M.P. Board Examination - High Secondary Examination
Marwadi Girls H.S. School
Indore, India04-2015
Skills
Link-building strategies
Social media
Campaign management
Website analysis and research
Brand Building on Social Media Platforms
Paid advertising
Lead generation
Certification
Digital Marketing from the Digital Mind Web Solution
DECLARATION
I hereby declare that the information provided above is true and accurate to the best of my knowledge.
Timeline
Digital Marketing Executive
Webiators Technologies PVT. LTD.
07.2024 - Current
Social Media Manager
Punjabi Saraf (Jewelry Brand)
07.2024 - Current
Social Media Executive
Orderly Consumer Products Pvt Ltd
08.2020 - 10.2022
Bachelor of Commerce - Commerce
Girls Degree Collage (DAVV)
04.2001 -
M.P. Board Examination - High Secondary Examination
Marwadi Girls H.S. School