Shiksha Manchanda
Bengaluru
Summary
Results-driven marketing strategist with a strong background in planning and executing advertising campaigns. Skilled in analyzing target markets and competitors to develop impactful strategies. Consistently delivers innovative solutions aligned with industry trends and excels in stakeholder management across sales and digital marketing.
Overview
8
8
years of professional experience
Work History
Senior Account Manager
Media Monks
Bengaluru
03.2023 - Current
- Spearheaded and implemented a highly effective advertising campaign for a prominent client, yielding a 23% surge in brand recognition and an 18% boost in sales.
- Partnered with cross-functional teams to create advertising materials aligned with client objectives and brand identity.
- Analyzed campaign data to identify enhancement opportunities and optimize performance.
- Maintain an in-depth knowledge of industry trends, competitors, and market conditions to provide strategic advice to clients.
- Developed project plans detailing tasks, timelines, and deliverables.
Media Campaign Manager
The Glitch - VMLY&R
Mumbai
08.2022 - 02.2023
- Orchestrated launch of over 30 campaigns, managing budget allocation and media planning to meet deadlines and deliver results.
- Managed key accounts for WHO on META, delivering customized media solutions that addressed unique client objectives.
- Utilized campaign data analysis to identify areas for improvement, resulting in a 20% increase in ROI for clients.
Senior Media Executive
M&C Saatchi Performance
Bengaluru
05.2021 - 07.2022
- Spearheaded major client accounts, including Swiggy, Paytm, Games, Curefit, and Flipkart, resulting in monthly revenue of approximately 2.5 crore.
- Managed social media content calendar, adapting to platform changes and recommending innovative strategies to enhance audience engagement.
- Conducted A/B testing on ads, landing pages, and content, optimizing key performance indicators including clicks, engagement, impressions, and leads.
- Generated daily and weekly reports for clients, delivering actionable insights and campaign updates to inform strategy.
Senior Account Executive
Crescent Communications Pvt. Ltd.
Gurgaon
11.2020 - 05.2021
- Developed and executed annual brand-building strategies for Jaquar, Global Indigo Airlines, Century Plywood, and Kaff within set budgets.
- Managed TVCs, ensuring timely execution and closure to maximize campaign performance.
- Analyzed competition and market data to refine brand media strategies, improving alignment with audience trends.
- Leveraged research data to create innovative strategies, enhancing brand presence across targeted markets.
Regional Sales Manager
Zomato
Kolkata
05.2018 - 06.2020
- Managed key accounts generating annual revenue exceeding INR 1 crore, contributing 20% to citywide earnings.
- Oversaw strategic partnerships with leading brands, enhancing brand visibility and driving sales growth.
- Led initiatives focused on account prioritization and menu re-engineering to optimize offerings.
- Ranked 5th nationally for onboarding 153 restaurants on Zomato Gold, expanding online ordering services.
- Mentored and trained sales managers and new employees, improving team skill sets and overall performance.
Education
PGDBM -
Narsee Monjee Institute of Management Studies
Mumbai03-2022
B.Com (H) -
The Bhawanipur Education Society College
Kolkata05-2016
Accomplishments
- Best Digital Campaign - Shark Awards 2024
- Best Regional Campaign - Shark Awards 2025
Timeline
Senior Account Manager
Media Monks
03.2023 - Current
Media Campaign Manager
The Glitch - VMLY&R
08.2022 - 02.2023
Senior Media Executive
M&C Saatchi Performance
05.2021 - 07.2022
Senior Account Executive
Crescent Communications Pvt. Ltd.
11.2020 - 05.2021
Regional Sales Manager
Zomato
05.2018 - 06.2020
PGDBM -
Narsee Monjee Institute of Management Studies
B.Com (H) -
The Bhawanipur Education Society College